Deck 17: Beverage Sales Control

Question 1

One means of instituting revenue control is to prohibit production and service personnel from collecting money.

Answer 1

True

Question 2

Bartenders should be encouraged to work with cash drawers open because this practice enables them to work faster.

Answer 2

False

Question 3

Potential customers between the ages of 25 and 35 could be called a market segment.

Answer 3

True

Question 4

In beverage operations, profit maximization is achieved by selling as many drinks as possible to each customer.

Question 5

Dram shop laws are federal statutes which prohibit the selling of alcoholic beverages to individuals under the age of 21 years.

Question 6

An automated bar is both a computerized dispensing device and a sales terminal.

Question 7

Sales control and revenue control mean the same in beverage control.

Question 8

One means of optimizing the number of beverage sales is to increase the number of customers to the desired level.

Question 9

People who patronize bars necessarily do so to buy alcoholic beverages.

Question 10

Drink prices are based primarily on the cost of the alcoholic beverages they contain.

Question 11

Which of the following is a reason for customers to decide to patronize an establishment that sells alcoholic beverages?

A) to kill time;
B) to consume alcoholic beverages;
C) both (a) and (b) are correct.

Question 12

Of the following, which should be discouraged as a work habit for a bartender?

A) recording each drink on a guest check as the drink is served;
B) underpouring;
C) working with the cash drawer closed, except when collecting from a customer.

Question 13

One of the advantages of the ring-in, ring-out register is that it:

A) permits the bartender to work with the cash drawer open;
B) facilitates reconciliation of sales and revenues;
C) neither (a) nor (b) is correct.

Question 14

Which of the following is an example of a target market for a bar?

A) business women working within 2 blocks of the establishment;
B) all people over the age of 21 who walk past the door;
C) patrons of hotels in the same city.

Question 15

Dram shop laws:

A) prevent bar owners from overcharging;
B) protect bartenders from liability;
C) make bar owners accountable for serving intoxicated customers.

Question 16

Which of the following is NOT an appropriate means for maximizing profits?

A) establishing suitable sales prices;
B) encouraging each customer to buy as many drinks as
Possible;
C) influence the customer's selection of one drink over another.

Question 17

Which of the following work habits should be encouraged in a bartender?

A) overpouring;
B) bringing his own bottles into the bar;
C) charging for each drink as it is served.

Question 18

Automated bars:

A) can make all cocktails;
B) measure quantities accurately;
C) can change bills of any denomination up to $50.00.

Question 19

The effectiveness of revenue control can be enhanced by:

A) working with the cash drawer open;
B) complying with dram shop laws;
C) dividing responsibility for producing drinks, serving drinks, and collecting cash.

Question 20

A means of instituting some degree of revenue control in a bar which does not use guest checks is:

A) to collect for each drink when it is served;
B) to collect at the end of each hour for all drinks served during that hour;
C) to permit no one but a regular customer to pay for all the drinks he has consumed in an evening as he leaves the bar.