Deck 8: E-Commerce

Question 1

Click-and-brick e-commerce struggle to incorporate online interaction.

Answer 1

False

Question 2

Using the _____, e-commerce sites sell digital products and services.

A) brokerage model
B) infomediary model
C) mixed model
D) subscription model

Answer 2

D

Question 3

E-business excludes transactions that generate demand for goods and services.

Answer 3

False

Question 4

The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for secured electronic payments.

Question 5

E-commerce is a subset of social commerce.

Question 6

Service and support are more important in traditional commerce than in e-commerce.

Question 7

The third-party exchange marketplace model is controlled by sellers and buyers.

Question 8

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Question 9

E-commerce is part of e-business.

Question 10

Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Question 11

Government and nonbusiness organizations are prohibited from using e-commerce applications.

Question 12

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

A) Fulfillment
B) Information sharing
C) Ordering
D) Payment

Question 13

Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.

A) e-procurement
B) buyer-side marketplace
C) third-party exchange
D) infomediary

Question 14

E-commerce provides product acknowledgements through phone calls and faxes.

Question 15

Which of the following is a supporting activity in a value chain?

A) Operations
B) Logistics
C) Technological development
D) Marketing and sales

Question 16

Mobile commerce (m-commerce) predominantly relies on voice recognition and text-to-speech technologies.

Question 17

__________support m-commerce applications.

A) Personal area networks
B) Wireless wide area networks
C) Local area networks
D) Virtual private networks
E) Select

Question 18

The use of e-wallets is restricted to nonportable devices.

Question 19

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 20

One method of conducting voice-based e-commerce is using e-wallets.

Question 21

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

A) pop-under ads
B) pop-up ads
C) dialog box ads
D) banner box ads

Question 22

In the context of Web marketing, the term _____ refers to one user viewing one ad.

A) ad blocker
B) ad exchange
C) ad impression
D) ad connect

Question 23

Companies exclusively using business-to-consumer (B2C) applications:

A) sell directly to consumers.
B) rely on physical storefronts for customer interactions.
C) approach customers through third-party agents.
D) focus on using personalized physical stores to serve consumers.

Question 24

The__________is an HTML tag that provides information on the keywords that represent the contents of a Web page.

A) head tag
B) body tag
C) meta tag
D) object tag
E) Select

Question 25

A similarity between e-commerce and traditional commerce is that both:

A) use the same mode of service to cater to consumers.
B) require a physical store to sell consumer goods.
C) use magazines to provide product information.
D) concentrate on selling products to generate profit.

Question 26

A(n)__________is the electronic version of a paper check and offers security, speed, and convenience for online transactions.

A) paper wallet
B) online-wallet
C) e-check
D) online-check
E) Select

Question 27

_____ is a method for improving the volume or quality of traffic to a Web site.

A) Electronic exchange
B) Search engine optimization
C) E-procurement
D) Social engineering

Question 28

In the third-party exchange marketplace model, media buying is an example of a _____.

A) vertical market
B) horizontal market
C) baseline market
D) sideline market

Question 29

The__________concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process.

A) social engineering
B) search engine optimization
C) packet switching
D) value chain
E) Select

Question 30

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

A) merchant model
B) brokerage model
C) advertising model
D) infomediary model

Question 31

A(n) _____ is the electronic exchange of money or scrip.

A) electronic payment
B) electronic exchange
C) electronic cash transfer
D) electronic assortment

Question 32

_____, in e-commerce, means all market participants can trade at the same price.

A) Price discrimination
B) Price transparency
C) Price bundling
D) Price skimming

Question 33

E-commerce activities that take place within an organization's data communication network are part of _____.

A) interbusiness e-commerce
B) agribusiness e-commerce
C) nonbusiness e-commerce
D) intrabusiness e-commerce

Question 34

In a value chain, service involves _____.

A) processing raw materials into finished goods
B) identifying customer needs and generating sales
C) activities to support customers after the sale of products
D) tasks associated with receiving, storing, and disseminating incoming goods

Question 35

_____ is a method for advertisers to pay for cost per view or cost per click, which is typically one-tenth of a cent.

A) Smart payment
B) Micropayment
C) E-cash
D) E-check

Question 36

__________relies on text-to-speech technologies.

A) Seller-side e-commerce
B) Voice-based e-commerce
C) Traditional commerce
D) Mobile commerce
E) Select

Question 37

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

A) smart card
B) memory card
C) nano card
D) pay card

Question 38

A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

A) seller-side marketplace model
B) buyer-side marketplace model
C) third-party exchange market-place model
D) trader-side marketplace model
E) Select

Question 39

BuyStore Inc., an online retail store, sells all of its products through its Web site, buystore.com, and through an application on cell phones. BuyStore Inc. is an example of a _____.

A) brick-and-mortar firm
B) pure-play company
C) third-party broker
D) physical storefront

Question 40

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

A) merchant model
B) brokerage model
C) advertising model
D) infomediary model
E) Select

Question 41

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer
E) Select

Question 42

A _____ concentrates on a specific function or business process and automates this function or process for different industries.

A) vertical market
B) horizontal market
C) baseline market
D) sideline market

Question 43

In the context of Web marketing, the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

A) cost per click
B) cost per thousand
C) click-through rate
D) click-through impression

Question 44

The__________, a widely used business model in e-commerce, refers to generating revenue from more than one source.

A) merchant model
B) brokerage model
C) mixed model
D) infomediary model
E) Select

Question 45

In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML)?

A) ebXML does not support the transfer of inventory charts.
B) ebXML enables customers to submit hard copies of agreements.
C) ebXML allows Web browsers to select only the data requested in a search.
D) ebXML does not support communication of purchase orders.

Question 46

The Web page displayed when a user first visits a site is called a(n) _____.

A) ad impression
B) cookie
C) splash screen
D) hit

Question 47

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A) The merchant model
B) The brokerage model
C) The advertising model
D) The infomediary model

Question 48

Mobile commerce (m-commerce) is based on the _____.

A) Token Ring Protocol
B) Ethernet Protocol
C) Wireless Application Protocol
D) Wi-Fi Protected Protocol

Question 49

A(n) _____ is an artificial intelligence application that can be used for Web marketing.

A) intelligent agent
B) intelligent updater
C) intelligent link
D) intelligent queue

Question 50

Which of the following is true of mobile commerce (m-commerce) applications?

A) They are supported by short-range wireless communication technologies.
B) They predominantly rely on voice recognition and text-to-speech technologies.
C) They are incompatible with 3G and 4G networks.
D) They are based on wired protocols.

Question 51

__________is a mix of traditional commerce and e-commerce.

A) Brick-and-mortar e-commerce
B) Click-and-brick e-commerce
C) Business-to-business e-commerce
D) Customer-to-customer e-commerce
E) Select

Question 52

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

A) do not have a physical location to help maintain current customers
B) focus only on attracting new customers
C) do not continue business with unsatisfied customers
D) rarely cut out the middleman in the link between suppliers and consumers

Question 53

The _____ model generates revenue from the fees charged for matching buyers and sellers.

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange marketplace
D) trader-side marketplace

Question 54

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

A) vertical market
B) horizontal market
C) baseline market
D) sideline market
E) Select

Question 55

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

Question 56

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

A) Marketing and sales
B) Outbound logistics
C) Operations
D) Service

Question 57

In the context of mobile marketing strategies, in-game mobile marketing:

A) requires a user to share his/her location and display business ads relative to the location.
B) requires a gamer to click on search engine ads in order to go to the next level of the game.
C) uses mobile games where the characters in the game promote products for companies.
D) uses mobile ads that appear between loading screens within popular games.

Question 58

Search engines and directories offer space that companies can purchase for advertising purposes. This process is called__________.

A) ad impression
B) cookie spacing
C) spot leasing
D) search optimization
E) Select

Question 59

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange marketplace
D) business communication marketplace

Question 60

_____ is a popular online payment system used on many online auction sites.

A) Bitcoin
B) Google Pay
C) PayPal
D) Apple Wallet

Question 61

Tax filing and payments; completing, submitting, and downloading forms; and requests for records are all categorized as__________e-government applications.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee
E) Select

Question 62

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

A) e-cash
B) a nanopayment card
C) e-pay
D) a micropayment card

Question 63

In the context of e-government applications, crisis response is categorized as a _____ application.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee

Question 64

__________encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies.

A) E-procurement
B) Marketing and sales
C) E-business
D) Web marketing
E) Select

Question 65

Buyline is an e-commerce Web site. It has come up with a promotional offer where buyers get a 60 percent discount on refrigerators if a minimum of 100 buyers agree to buy the product within 24 hours of the offer being announced. In this case, it is evident that BuyLine is a _____.

A) social networking site
B) group buying platform
C) peer-to-peer e-commerce platform
D) participatory e-commerce site

Question 66

E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A) brokerage model
B) merchant model
C) infomediary model
D) subscription model

Question 67

_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

A) Operations
B) Service
C) Procurement
D) Logistics

Question 68

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

A) third-party marketplaces
B) seller-side marketplaces
C) buyer-side marketplaces
D) trading partner marketplaces

Question 69

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

A) pop
B) byte
C) hit
D) loop

Question 70

One of the advantages of e-commerce is that it:

A) improves customer service.
B) is a universally accepted system.
C) guarantees privacy and security of buyers.
D) is highly accessible throughout the world.

Question 71

In the context of Web marketing, a cookie is:

A) the information that users save on the hard drive for later use.
B) the information a Web site stores on a user's hard drive.
C) a list of sites visited by a user in a day or the last few days.
D) a list of sites that users bookmark on a browser for reference.

Question 72

In the context of e-commerce, which of the following is used to provide product information?

A) Web sites
B) Phone calls
C) Flyers
D) Faxes

Question 73

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

A) e-ticketing
B) e-procurement
C) the third-party exchange
D) the trading partner agreement

Question 74

_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.

A) Social networking sites
B) Group buying platforms
C) Peer-to-peer e-commerce platforms
D) Participatory e-commerce sites

Question 75

In the context of e-government applications, e-training for government officials is categorized as a _____ application.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee

Question 76

__________aggregate customers' opinions related to products or services that they have purchased and then suggest them to others with the same interest.

A) Recommendation Web sites
B) Group buying platforms
C) Peer-to-peer e-commerce platforms
D) Participatory e-commerce Web sites
E) Select

Question 77

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

A) horizontal market
B) vertical market
C) baseline market
D) sideline market

Question 78

Ryan, an employee of Widget Corp., makes and sells customized paper notebooks. He uses the company's intranet to advertise the notebooks and sell them to the employees of the company. This is an example of _____ e-commerce.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

Question 79

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

A) pull technology
B) push technology
C) stack technology
D) queue technology

Question 80

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

A) E-cash
B) An e-wallet
C) An e-check
D) E-pay