Deck 20: Franchiser Support Services Stage Seven: Current Issues in Franchising

Question 1

Which of the following is the most compelling reason for someone to seek a franchise opportunity?

A)the chance to be self-employed
B)profitability
C)the opportunity to enjoy growth in the franchise
D)pressure from the franchisor

Answer 1

B
The primary motivations one generally has in seeking a fran?chise opportunity are profitability,chance for self-employment,ability to run one's own business and be very successful at it,and opportunity to enjoy growth through the franchising arrangement.The most compelling reason for a person to enter business of any type is the opportunity to make a profit.

Question 2

Which of the following telecommunication networks allows franchisees private access to confidential information provided by the franchisor?

A)intranet
B)internet
C)extranet
D)externet

Answer 2

A
The Internet can be expanded into an Intranet to allow franchisees private access to confidential information provided by the franchisor only by using a secret password.The Intranet permits the franchisees to read reports from the franchisor and even review the operations manual and updated corrections.

Question 3

What is the greatest support for a franchisee?

A)a good training manual
B)lots of start-up capital
C)the opportunity for success
D)frequent contact with field representatives

Answer 3

C
A franchisor should provide whatever services,supplies,products,or support will enable the franchisee to improve the business Success breeds success and the greatest support for a franchisee is the opportunity for success

Question 4

What period of franchisee training is generally the most intensive?

A)grand opening training
B)pre-opening training
C)continuing training
D)field representative training

Question 5

What is required of the person in charge of a franchisee training program?

A)experience as a franchisor
B)understanding of the needs of the particular franchised business
C)knowledge about the training process
D)both b and c

Question 6

Which of the following is NOT one of the ways that field representatives deliver con?tinuing training to franchisees?

A)they give on-the-spot management and operational suggestions.
B)they often work indirectly with the franchisee from the franchisor's headquarters.
C)they provide instructional audio or video materials to the franchisee.
D)they serve as a conduit for new ideas.

Question 7

Which of the following is NOT one of the building blocks of customer service?

A)improvise!
B)be willing to change!
C)listen to customers!
D)provide friendly services!

Question 8

Why is the training manual important to a franchise?

A)it affords the franchisor protection in case of a dispute or question about training.
B)it helps the franchisee organize the information they need to know in order to function effectively.
C)it offers a franchisee training approach to the franchisor.
D)all of the above.

Question 9

Why is an effective communication system so important for a franchise?

A)an effective communication system helps the franchise look organized.
B)an effective communication system helps attract more franchisees.
C)an effective communication system will affect the franchise's success and foster continued growth and development of the franchise.
D)an effective communication system will affect the franchise's success,foster continued growth and development of the franchise,and ensure effective superior-subordinate relationships.

Question 10

What is the field representative's primary task?

A)to conduct surveys of franchisees
B)to observe franchisees' interaction with customers
C)to gauge profitability
D)to help maintain a good franchisor-franchisee relationship