Deck 19: The Oral Research Presentation

Question 1

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

A)line chart.
B)pie chart.
C)bar chart.
D)pictogram.
E)stratum chart.

Answer 1

E

Question 2

An oral report that includes a graphical presentation should be used

A)as often as possible as it is the best method.
B)to interpret results.
C)to vividly present the research findings.
D)only if graphs serve the purpose better than text or tables.
E)All of these apply to oral reports with graphical presentations.

Answer 2

D

Question 3

In a stratum chart,the vertical distance between two lines represents the

A)amount of the upper line variable.
B)amount of the lower line variable.
C)sum of the upper and lower line variables.
D)difference of the upper and lower line variables.
E)None of these are correct.

Answer 3

D

Question 4

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

A)grouped bar
B)pie
C)line
D)stratum
E)divided bar

Question 5

When preparing for an oral research report,it is important to know which of the following things about the audience?

A)Their technical level of sophistication
B)Their involvement in the project
C)Their interest level in the research problem
D)All of these are correct.
E)None of these are correct.

Question 6

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

A)purpose of the study and the conclusions
B)specific objectives and the purpose of the study
C)conclusions and the supporting evidence
D)supporting evidence and the specific objectives
E)purpose of the study and the specific objectives

Question 7

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

A)pie
B)line
C)stratum
D)bar
E)divided bar

Question 8

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

A)Line chart
B)Stacked-line chart
C)Two-scale vertical bar chart
D)Pie chart
E)Divided-bar chart

Question 9

The best way to display a trend in a research presentation is through the use of a

A)pie chart.
B)line chart.
C)pictograph.
D)bar chart.
E)histogram.

Question 10

In a typical stratum chart,the X-axis represents ____,and the Y-axis represents ____.

A)values of the variables,relative change
B)time,values of the variables
C)percentage change,values of the variables
D)time,percentage change
E)values of the variables,time

Question 11

A stratum chart is equivalent to a

A)pictogram.
B)divided bar chart.
C)pie chart.
D)line chart.
E)bar chart.

Question 12

Which of the following statements is NOT true with respect to the oral research presentation?

A)Many listeners may not be able to understand the technical aspects of the research.
B)A quality presentation can disguise poor research,to some extent.
C)Quality research can improve a poor presentation.
D)Many listeners may not be able to accurately judge the quality of the research.
E)Successful oral report preparation requires advanced knowledge of the audience.

Question 13

Which of the following statements is FALSE about the use of charts in a research presentation?

A)The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons.
B)The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series.
C)The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time.
D)The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated.
E)A pictogram is a variation of a bar chart.

Question 14

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

A)60
B)45
C)30
D)90
E)75

Question 15

Pie charts are useful for

A)illustrating time-series data.
B)emphasizing dynamic relationships between two or more variables.
C)depicting relative size.
D)illustrating trend relationships.
E)depicting the relative growth in magnitude of a variable over time.

Question 16

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

A)divided-bar
B)stacked-line
C)two-scale vertical bar
D)pie
E)line

Question 17

The key considerations to preparing a successful oral report include

A)advance knowledge of the audience.
B)determining how the report will be organized.
C)developing effective visual aids.
D)All of these are correct.
E)None of these are correct.

Question 18

Which of the following statements is FALSE about the use of charts in a research presentation?

A)Bar charts can only be single scale charts.
B)Pie charts and one-scale bar charts are used for similar purposes.
C)When the relationship being captured is the change in a variable through time,the vertical form of the bar chart is preferred with the x-axis as the time axis.
D)A pictogram is essentially a bar chart.
E)A stratum chart is equivalent to a divided bar chart.

Question 19

When preparing an oral/verbal presentation,the first task of the presenter should be to

A)determine who will be in the audience.
B)develop graphical presentation aids.
C)decide on the organization of the presentation.
D)test the sound system where the presentation will take place.
E)write the verbal portion of the presentation.

Question 20

Which statement does not accurately describe a good pie chart?

A)It is particularly effective for depicting relative size or emphasizing static comparisons.
B)No more than six slices should be generated.
C)The division should start at the twelve o'clock position.
D)The sections should be arrayed clockwise in increasing order of magnitude.
E)Exact percentages should be provided for each segment.

Question 21

Using too many charts will dilute the value of the really important ones.

Question 22

The bar chart serves in some ways as a dynamic pie chart.

Question 23

Which of the following pairs of charts are used for similar purposes?

A)Pie chart and one-scale bar chart
B)Line chart and two-scale bar chart
C)Stratum chart and divided bar chart
D)None of these are correct.
E)All of these are correct.

Question 24

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

A)Stacked line chart
B)One-scale bar chart
C)Histogram
D)Aggregate pie chart
E)Line chart

Question 25

Pie charts are useful for illustrating trend relationships.

Question 26

A stratum chart is equivalent to a line chart.

Question 27

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2012 as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

A)Stacked line chart
B)Aggregate pie chart
C)Histogram
D)One-scale bar chart
E)Line chart

Question 28

The main difference between the two popular forms of organizing an oral report are where the conclusions are introduced.

Question 29

In general,it is better to have too little technical detail than too much in an oral report.

Question 30

When the variable you need to present contains more than about five or six levels,which type of graphic or chart should you avoid using to depict it?

A)Stacked bar chart
B)Pie chart
C)Table
D)Stratum chart
E)Pictogram with different symbols for each level

Question 31

The use of graphics (charts)never gets in the way of effective communication.

Question 32

When giving the oral presentation,it is recommended to use no more than a quarter of the time for the formal presentation,saving the rest for questions and answers.

Question 33

One advantage of the one-scale bar chart over the pie chart is

A)there is no advantage;both present the same information.
B)it is easier to understand.
C)it can be used to indicate magnitude of the variable categories.
D)it illustrates change over time.
E)it indicates relative percentages of the variable categories.

Question 34

There is no risk of being led to the wrong conclusion when reading pictograms.

Question 35

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

A)hi-lo chart.
B)line chart.
C)stratum chart.
D)pie chart.
E)pictogram.

Question 36

Graphics should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

Question 37

Which type of bar chart is most useful to illustrate the change in two or more series through time?

A)Stacked-bar chart
B)One-scale bar chart
C)Divided-bar chart
D)Two-scale bar chart
E)Grouped-bar chart

Question 38

When presenting the oral research report,the conclusions should always be stated after the results have been presented.

Question 39

Which of the following is NOT one of the rules for delivering a good oral presentation?

A)Know your stuff.
B)Honor the time limit set for the meeting.
C)Know your audience.
D)Wear formal business attire.
E)Scout the presentation room in advance and test the presentation software and systems.

Question 40

Pie charts are effective for depicting relative size.

Question 41

Instead of using the length of the bar to capture quantity,a pictogram uses pictures or symbols.

Question 42

Discuss the major considerations for preparing a successful oral report.