Question 1

There is no risk of being led to the wrong conclusion when reading pictograms.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

A) Bar charts can only be single scale charts. 
B) Pie charts and one-scale bar charts are used for similar purposes. 
C) When the relationship being captured is the change in a variable through time,the vertical form of the bar chart is preferred with the x-axis as the time axis. 
D) A pictogram is essentially a bar chart. 
E) A stratum chart is equivalent to a divided bar chart. 
A) Bar charts can only be single scale charts. 
B) Pie charts and one-scale bar charts are used for similar purposes. 
C) When the relationship being captured is the change in a variable through time,the vertical form of the bar chart is preferred with the x-axis as the time axis. 
D) A pictogram is essentially a bar chart. 
E) A stratum chart is equivalent to a divided bar chart. A

Question 3

When preparing an oral/verbal presentation,the first task of the presenter should be to

Accepted Answer

A) determine who will be in the audience. 
B) develop graphical presentation aids. 
C) decide on the organization of the presentation. 
D) test the sound system where the presentation will take place. 
E) write the verbal portion of the presentation. 
A) determine who will be in the audience. 
B) develop graphical presentation aids. 
C) decide on the organization of the presentation. 
D) test the sound system where the presentation will take place. 
E) write the verbal portion of the presentation. A

Question 4

Which of the following statements is NOT true with respect to the oral research presentation?

Accepted Answer

A) Many listeners may not be able to understand the technical aspects of the research. 
B) A quality presentation can disguise poor research,to some extent. 
C) Quality research can improve a poor presentation. 
D) Many listeners may not be able to accurately judge the quality of the research. 
E) Successful oral report preparation requires advanced knowledge of the audience. 
A) Many listeners may not be able to understand the technical aspects of the research. 
B) A quality presentation can disguise poor research,to some extent. 
C) Quality research can improve a poor presentation. 
D) Many listeners may not be able to accurately judge the quality of the research. 
E) Successful oral report preparation requires advanced knowledge of the audience.

Question 5

Pie charts are useful for

Accepted Answer

A) illustrating time-series data. 
B) emphasizing dynamic relationships between two or more variables. 
C) depicting relative size. 
D) illustrating trend relationships. 
E) depicting the relative growth in magnitude of a variable over time. 
A) illustrating time-series data. 
B) emphasizing dynamic relationships between two or more variables. 
C) depicting relative size. 
D) illustrating trend relationships. 
E) depicting the relative growth in magnitude of a variable over time.

Question 6

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A) Stacked line chart 
B) One-scale bar chart 
C) Histogram 
D) Aggregate pie chart 
E) Line chart 
A) Stacked line chart 
B) One-scale bar chart 
C) Histogram 
D) Aggregate pie chart 
E) Line chart

Question 7

When presenting the oral research report,the conclusions should always be stated after the results have been presented.

Accepted Answer

A) True 
 B)False

Question 8

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

Accepted Answer

A) 60 
B) 45 
C) 30 
D) 90 
E) 75 
A) 60 
B) 45 
C) 30 
D) 90 
E) 75

Question 9

One advantage of the one-scale bar chart over the pie chart is

Accepted Answer

A) there is no advantage;both present the same information. 
B) it is easier to understand. 
C) it can be used to indicate magnitude of the variable categories. 
D) it illustrates change over time. 
E) it indicates relative percentages of the variable categories. 
A) there is no advantage;both present the same information. 
B) it is easier to understand. 
C) it can be used to indicate magnitude of the variable categories. 
D) it illustrates change over time. 
E) it indicates relative percentages of the variable categories.

Question 10

Which of the following is NOT one of the rules for delivering a good oral presentation?

Accepted Answer

A) Know your stuff. 
B) Honor the time limit set for the meeting. 
C) Know your audience. 
D) Wear formal business attire. 
E) Scout the presentation room in advance and test the presentation software and systems. 
A) Know your stuff. 
B) Honor the time limit set for the meeting. 
C) Know your audience. 
D) Wear formal business attire. 
E) Scout the presentation room in advance and test the presentation software and systems.

Question 11

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Accepted Answer

A) Stacked-bar chart 
B) One-scale bar chart 
C) Divided-bar chart 
D) Two-scale bar chart 
E) Grouped-bar chart 
A) Stacked-bar chart 
B) One-scale bar chart 
C) Divided-bar chart 
D) Two-scale bar chart 
E) Grouped-bar chart

Question 12

The key considerations to preparing a successful oral report include

Accepted Answer

A) advance knowledge of the audience. 
B) determining how the report will be organized. 
C) developing effective visual aids. 
D) All of these are correct. 
E) None of these are correct. 
A) advance knowledge of the audience. 
B) determining how the report will be organized. 
C) developing effective visual aids. 
D) All of these are correct. 
E) None of these are correct.

Question 13

In a stratum chart,the vertical distance between two lines represents the

Accepted Answer

A) amount of the upper line variable. 
B) amount of the lower line variable. 
C) sum of the upper and lower line variables. 
D) difference of the upper and lower line variables. 
E) None of these are correct. 
A) amount of the upper line variable. 
B) amount of the lower line variable. 
C) sum of the upper and lower line variables. 
D) difference of the upper and lower line variables. 
E) None of these are correct.

Question 14

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

Accepted Answer

A) Line chart 
B) Stacked-line chart 
C) Two-scale vertical bar chart 
D) Pie chart 
E) Divided-bar chart 
A) Line chart 
B) Stacked-line chart 
C) Two-scale vertical bar chart 
D) Pie chart 
E) Divided-bar chart

Question 15

In a typical stratum chart,the X-axis represents ____,and the Y-axis represents ____.

Accepted Answer

A) values of the variables,relative change 
B) time,values of the variables 
C) percentage change,values of the variables 
D) time,percentage change 
E) values of the variables,time 
A) values of the variables,relative change 
B) time,values of the variables 
C) percentage change,values of the variables 
D) time,percentage change 
E) values of the variables,time

Question 16

When the variable you need to present contains more than about five or six levels,which type of graphic or chart should you avoid using to depict it?

Accepted Answer

A) Stacked bar chart 
B) Pie chart 
C) Table 
D) Stratum chart 
E) Pictogram with different symbols for each level 
A) Stacked bar chart 
B) Pie chart 
C) Table 
D) Stratum chart 
E) Pictogram with different symbols for each level

Question 17

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

Accepted Answer

A) hi-lo chart. 
B) line chart. 
C) stratum chart. 
D) pie chart. 
E) pictogram. 
A) hi-lo chart. 
B) line chart. 
C) stratum chart. 
D) pie chart. 
E) pictogram.

Question 18

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2012 as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A) Stacked line chart 
B) Aggregate pie chart 
C) Histogram 
D) One-scale bar chart 
E) Line chart 
A) Stacked line chart 
B) Aggregate pie chart 
C) Histogram 
D) One-scale bar chart 
E) Line chart

Question 19

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

Accepted Answer

A) divided-bar 
B) stacked-line 
C) two-scale vertical bar 
D) pie 
E) line 
A) divided-bar 
B) stacked-line 
C) two-scale vertical bar 
D) pie 
E) line

Question 20

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

Accepted Answer

A) grouped bar 
B) pie 
C) line 
D) stratum 
E) divided bar 
A) grouped bar 
B) pie 
C) line 
D) stratum 
E) divided bar

There is no risk of being led to the wrong conclusion when reading pictograms.

Which of the following statements is FALSE about the use of charts in a research presentation?

When preparing an oral/verbal presentation,the first task of the presenter should be to

Which of the following statements is NOT true with respect to the oral research presentation?

Pie charts are useful for

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

When presenting the oral research report,the conclusions should always be stated after the results have been presented.

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

One advantage of the one-scale bar chart over the pie chart is

Which of the following is NOT one of the rules for delivering a good oral presentation?

Which type of bar chart is most useful to illustrate the change in two or more series through time?

The key considerations to preparing a successful oral report include

In a stratum chart,the vertical distance between two lines represents the

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

In a typical stratum chart,the X-axis represents ,and the Y-axis represents .

When the variable you need to present contains more than about five or six levels,which type of graphic or chart should you avoid using to depict it?

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2012 as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Written Research Report

Filters

Exam 19: The Oral Research Presentation

There is no risk of being led to the wrong conclusion when reading pictograms.

Which of the following statements is FALSE about the use of charts in a research presentation?

When preparing an oral/verbal presentation,the first task of the presenter should be to

Which of the following statements is NOT true with respect to the oral research presentation?

Pie charts are useful for

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

When presenting the oral research report,the conclusions should always be stated after the results have been presented.

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

One advantage of the one-scale bar chart over the pie chart is

Which of the following is NOT one of the rules for delivering a good oral presentation?

Which type of bar chart is most useful to illustrate the change in two or more series through time?

The key considerations to preparing a successful oral report include

In a stratum chart,the vertical distance between two lines represents the

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

In a typical stratum chart,the X-axis represents ____,and the Y-axis represents ____.

When the variable you need to present contains more than about five or six levels,which type of graphic or chart should you avoid using to depict it?

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2012 as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Written Research Report

Filters

In a typical stratum chart,the X-axis represents ,and the Y-axis represents .