Deck 1: What Is Cb and Why Should I Care

Question 1

A highly competitive marketplace in which consumers have many alternatives is more likely to result in better customer service than a marketplace with little competition.

Answer 1

True

Question 2

Consumption is a value producing process in which the marketer and the consumer interact to produce value.

Answer 2

True

Question 3

An understanding of consumer behavior can translate into better public policy for governments.

Answer 3

True

Question 4

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

Question 5

Marketing has its origins in economics with respect to the production and distribution of goods.

Question 6

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Question 7

The final step in the consumption process is exchange.

Question 8

Cognitive psychology is helpful in understanding how consumers process information from marketing communications such as advertisements.

Question 9

An exchange is the acting out of a decision to give something up in return for something of equal value.

Question 10

Benefits are the only result of consumption.

Question 11

While consumer behavior refers to human thought and action,it is not considered a field of study.

Question 12

Costs are the positive results of consumption.

Question 13

Neuroscience focuses primarily on the study of groups of people within a society.

Question 14

Marketing actions begin with inputs and end when the completed product is ready for sale.

Question 15

Social psychology focuses on the thoughts,feelings,and behaviors that people have as they interact with other people.

Question 16

Consumer behavior has family roots in anthropology.

Question 17

The process by which goods,services,or ideas are used and transformed into value is referred to as cost behavior analysis.

Question 18

Costs involve more that just the price of the product.

Question 19

Social psychology essentially deals with the intricacies of mental reactions involved in information processing within the individual,rather than between individuals.

Question 20

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

Question 21

Data generated from qualitative research are considered researcher independent.

Question 22

Two common interpretative orientations are psychology and sociology.

Question 23

Undifferentiated marketers generally adopt a market orientation.

Question 24

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Question 25

A market-oriented firm stresses the importance of creating value for customers among all employees.

Question 26

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Question 27

Interaction points refer to direct contacts between the firm and a customer.

Question 28

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

Question 29

Undifferentiated marketing means that the same basic product is offered to all customers.

Question 30

Qualitative research tools gather data in a highly structured way.

Question 31

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Question 32

Mass media and trade organizations are two of the primary stakeholders of a firm.

Question 33

The resource advantage theory primarily explains the manner in which human resources must be managed in a company.

Question 34

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

Question 35

Touchpoints are the physical parts of a product.

Question 36

Niche marketers specialize in serving one market segment with unique demand characteristics.

Question 37

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

Question 38

One-to-one marketing treats each customer as a segment of one.

Question 39

A product is a potentially valuable bundle of benefits.

Question 40

Undifferentiated marketing adopts the consumer orientation.

Question 41

Changing demographics have no impact on consumer behavior.

Question 42

The Internet has made geographical distance almost a non-issue.

Question 43

Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n)_____ in the basic consumption process.

A)need
B)want
C)reaction
D)outcome
E)touchpoint

Question 44

The acting out of a decision to give something up in return for something of greater value is known as _____.

A)exchange
B)touchpoint
C)differentiation
D)showrooming
E)alternative evaluation

Question 45

Quantitative research is more likely to stand on its own and does not require deep interpretation.

Question 46

_____ can be thought of as negative results of consumption.

A)Wants
B)Exchanges
C)Costs
D)Benefits
E)Stimuli

Question 47

Companies must deal only with geographical distances when operating in different countries.

Question 48

A market researcher focuses on the psychological process,including thoughts,feelings,and behavior that people experience once they realize that they have an unmet need.The human behavior that constitutes this set of value-seeking activities that the researcher is examining is best described as _____.

A)opportunistic behavior
B)consumer behavior
C)cognitive psychology
D)social interaction
E)deviant behavior

Question 49

Interpretive research better enables researchers to test hypotheses as compared to quantitative research.

Question 50

An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.

Question 51

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

A)touchpoint
B)exchange
C)want
D)reaction
E)attribute

Question 52

The first step in the basic consumption process is _____.

A)cost and benefit analysis
B)purchase decision
C)value assessment
D)want specification
E)need realization

Question 53

From which of the following pairs of perspectives can consumer behavior be defined?

A)Primary and secondary
B)Human thought and behavior,and as a field of study
C)Social and psychological
D)Inputs and outcomes
E)Needs and wants

Question 54

Dana and John are expecting their first child and therefore decide to furnish their baby's nursery.They browse over the Internet,read parents' magazines,look out for advertisements,and visit child-care stores to purchase reasonable and good quality furniture.Their effort to ensure they make the right purchase decisions can be described as a _____ associated with the consumption process.

A)cost
B)reaction
C)value outcome
D)touchpoint
E)satisfier

Question 55

One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S.and Europe.

Question 56

Customers pay money for those products that they believe to be useful in satisfying their needs and wants.This transfer of money for goods or services is best described as _____.

A)benefits
B)segmentation
C)transformational marketing
D)exchange
E)cost behavior analysis

Question 57

Interpretation of quantitative research data is a function of the researcher's opinion.

Question 58

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.

Question 59

Netnography applies ethnographic tools to study the behavior of online cultures and communities.

Question 60

What is the last step in the basic consumption process?

A)Exchange
B)Value perception
C)Need realization
D)Want specification
E)Experience costs and benefits

Question 61

When consumers recognize they have an unmet need,they usually seek out specific products or services that they believe will satisfy that need and provide value to them.They are willing to give up something,such as money and effort,to find the products or services that will provide the benefits they seek.This process that consumers go through to satisfy their needs is best described as the _____ process.

A)branding
B)consumption
C)exchange
D)positioning
E)advertising

Question 62

Cognitive psychology differs from social psychology in that cognitive psychology:

A)focuses on the thoughts,feelings,and behaviors that people have as they interact with other people.
B)focuses exclusively on group interactions and group behavior.
C)applies psychological principles and research methods to the work place in the interest of improving productivity and the quality of work life.
D)deals with the intricacies of mental reactions involved in information processing.
E)focuses on the psychological development of the human being that takes place throughout life.

Question 63

Which of the following statements is true of consumer behavior as a field of study?

A)Consumer behavior traces its roots back to the 1700s when the first book in this field was published.
B)Consumer behavior shares strong interdisciplianry connections with economics,psychology,and marketing.
C)Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature.
D)Consumer behavior allows little scope for conducting original research.
E)Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.

Question 64

Positive outcomes of consumption are referred to as _____.

A)motivators
B)hygiene factors
C)benefits
D)exchanges
E)costs

Question 65

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

A)Economics
B)Accounting
C)Anthropology
D)Psychology
E)Production management

Question 66

Kim Mathews,a retired school teacher,recently relocated to her old neighborhood.She called the trash collection company of her new neighborhood to enter her address but was dismayed to learn that they charged an extra $10 compared to the other companies in other areas.She complained to the company manager but was told that she had to either pay the bill or dispose the trash on her own.Kim had no other option but to pay the bill.Which of the following is the reason why Kim was treated so poorly by the company?

A)The trash company was dependent on her repeat business.
B)The trash company had no other competitors providing this service.
C)It was a regulated service funded by the city's authorities.
D)The trash company didn't want to serve retired individuals.
E)The trash company served only the higher-income households.

Question 67

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

A)Product orientation
B)Production orientation
C)Consumer orientation
D)Sales orientation
E)Benefit orientation

Question 68

Which discipline is often defined as the study of production and consumption?

A)Philosophy
B)Psychology
C)Economics
D)Management
E)Anthropology

Question 69

Organizations must consider the competitiveness of the marketing environment and the _____,when they try to understand the importance of serving customers well.

A)price charged for the product or service
B)income level of customers
C)social impact of the product or service
D)dependency of the marketer on repeat business
E)objectives of the marketer

Question 70

Social psychologists focus on the _____.

A)intricacies of mental reactions involved in information processing
B)production and consumption of goods and services
C)value-producing activities that facilitate exchanges between buyers and sellers
D)relationships between people and their possessions
E)thoughts,feelings and behaviors that people have as they interact with other people

Question 71

Karen Suthers,an academician and researcher,works primarily in the area of group interactions within a society.The discipline that most closely corresponds to this study is _____.

A)economics
B)sociology
C)philosophy
D)cognitive psychology
E)operations mangement

Question 72

_____ represents the process by which goods,services or ideas are used and transformed into value.

A)Value transfer
B)Cost conversion
C)Benefits conversion
D)Consumption
E)Utilization analysis

Question 73

Marian Carter takes an aptitude test offered by the career services department at her school to decide on a particular discipline for her majors.The results indicate that she fared better in topics related to human reactions to their environment,human thoughts,feelings,and behaviors.Which of the following disciplines should Marian pursue?

A)Accounting
B)Economics
C)Anthropology
D)Psychology
E)Biology

Question 74

Which of the following disciplines studies human reactions to their environment?

A)Marketing
B)Economics
C)Psychology
D)Anthropology
E)Operations management

Question 75

A _____ orientation apart from understanding customers,stresses the need to monitor and understand competitor actions in the marketplace and the need to communicate information about customers and competitors throughout the organization.

A)consumer
B)product
C)production
D)market
E)stakeholder

Question 76

Which discipline has contributed to consumer behavior research by allowing researchers to interpret the relationships between consumers and the things they purchase,the products they own,and the activities in which they participate?

A)Economics
B)Sociology
C)Anthropology
D)Cognitive psychology
E)Operations management

Question 77

Apple sold more than 7 million iPads within months of launching the product.Prices for this product ranged from $499 to more than $800,and Apple had difficulty keeping up with the demand.Obviously,the _____ outweighed the _____ for this product.

A)satisfaction;demand
B)need;want
C)consumption;need
D)costs;benefits
E)supply;demand

Question 78

John Cameron is a psychologist and he analyzes the thoughts,feeling and behaviors that people have as they interact with other people in groups.John is a _____.

A)evolutionary psychologist
B)forensic psychologist
C)quantitative psychologist
D)cognitive psychologist
E)social psychologist

Question 79

Marie Johns is a psychologist who studies consumer behavior.She specializes in the mental reactions involved in consumer information processing,such as how advertisements persuade consumers to buy a product.Which field of psychology is Marie practicing?

A)Forensic psychology
B)Evolutionary psychology
C)Quantitative psychology
D)Cognitive psychology
E)Social psychology

Question 80

_____ involves the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

A)Operations management
B)Sociology
C)Marketing
D)Psychology
E)Economics