Exam 1: What Is Cb and Why Should I Care

Kim Mathews,a retired school teacher,recently relocated to her old neighborhood.She called the trash collection company of her new neighborhood to enter her address but was dismayed to learn that they charged an extra $10 compared to the other companies in other areas.She complained to the company manager but was told that she had to either pay the bill or dispose the trash on her own.Kim had no other option but to pay the bill.Which of the following is the reason why Kim was treated so poorly by the company?

Consumption is a value producing process in which the marketer and the consumer interact to produce value.

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.

Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?

_____ has roots in anthropology and involves analyzing the artifacts associated with consumption.

Consumer behavior has family roots in anthropology.

One-to-one marketing treats each customer as a segment of one.

Describe the two common interpretative orientations in the study of consumer behavior.

How will a company with a consumer orientation differ from a company with a stakeholder orientation?

Organizations must consider the competitiveness of the marketing environment and the _____,when they try to understand the importance of serving customers well.

Dana and John are expecting their first child and therefore decide to furnish their baby's nursery.They browse over the Internet,read parents' magazines,look out for advertisements,and visit child-care stores to purchase reasonable and good quality furniture.Their effort to ensure they make the right purchase decisions can be described as a _____ associated with the consumption process.

Discuss the relevant contributions of one other discipline to the study of consumer behavior.

The final step in the consumption process is exchange.

Which of the following is based on the belief that firm performance is enhanced through repeat business?

John Cameron is a psychologist and he analyzes the thoughts,feeling and behaviors that people have as they interact with other people in groups.John is a _____.

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

_____ refer to direct contacts between the firm and a customer.

Walmart's supply chain is as efficient and as economic as possible,which allows it to offer lower prices than competing retailers.With only a few exceptions,Walmart offers the same basic products in all of its stores,worldwide.What orientation does this illustrate?

From which of the following pairs of perspectives can consumer behavior be defined?