Deck 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Question 1

Accessibility rules help to ensure that low-bandwidth users can access your Web site.

Answer 1

False

Question 2

Which of the following basic system functionalities is used to display goods on a Web site?

A)product database
B)digital catalog
C)shopping cart system
D)customer database system

Answer 2

B

Question 3

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A)an ad server
B)a site tracking and reporting system
C)an inventory management system
D)customer on-site tracking

Answer 3

D

Question 4

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Question 5

A list server is an application server used to provide a database for product descriptions and prices.

Question 6

Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Question 7

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Question 8

A "native" app is one designed to specifically operate using a mobile device's hardware and operating system.

Question 9

One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

Question 10

In order from beginning to end, the major steps in the SDLC, are:

A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.

Question 11

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Question 12

Prior to the development of e-commerce, Web sites primarily delivered static content.

Question 13

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Question 14

What are the two most important management challenges in building a successful e-commerce presence?

A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 15

________ are the types of information systems capabilities needed to meet business objectives.

A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications

Question 16

Mobile Web apps are typically built using HTML5 and Java.

Question 17

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Question 18

Dynamic page generation makes market segmentation easier.

Question 19

The systems development life cycle methodology is useful when creating an e-commerce Web site.

Question 20

Apache Web server software is based on Microsoft's Windows operating system.

Question 21

All of the following are simple steps for optimizing Web page content that can reduce response times except:

A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.

Question 22

Which of the following would you use to identify orphan files?

A)HTTP
B)FTP
C)data capture tools
D)site management tools

Question 23

Offline media is typically used for all of the following marketing activities except:

A)education.
B)exposure.
C)conversation.
D)branding.

Question 24

An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:

A)$5,000.
B)$10,000.
C)$25,000.
D)$50,000.

Question 25

A system design has two main components:

A)a logical design and a physical design.
B)a behavioral design and a technological design.
C)business objectives and technology requirements.
D)front-end systems and back-end systems.

Question 26

All of the following are basic information requirements for a product database except:

A)product descriptions.
B)stock numbers.
C)customer ID numbers.
D)inventory levels.

Question 27

All of the following might be part of a Web site's middle-tier layer except:

A)a database server.
B)an ad server.
C)legacy corporate applications.
D)a mail server.

Question 28

________ involves testing a site program's modules one at a time.

A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing

Question 29

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

A)shopping cart
B)product database
C)site tracking and reporting system
D)inventory management system

Question 30

Which of the following is an example of a CMS?

A)Apache
B)WordPress
C)Oracle
D)WebTrends Analytics

Question 31

Most of the time required to maintain an e-commerce site is spent on:

A)debugging code.
B)responding to emergency situations.
C)general administration and making changes and enhancements to the system.
D)changes in reports, data files, and links to backend databases.

Question 32

Which of the following is used to process certificates and private/public key information?

A)HTTP
B)SSL
C)FTP
D)data capture tools

Question 33

In a SWOT analysis, you describe all of the following except:

A)the business's strengths.
B)the business's weaknesses.
C)the business's opportunities.
D)the business's technology.

Question 34

________ verifies that the business objectives of the system as originally conceived are in fact working.

A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing

Question 35

Which of the following details the actual hardware components to be used in a system?

A)architecture plan
B)system functionalities plan
C)logical design
D)physical design

Question 36

All of the following are basic functionality provided by Web servers except:

A)site management tools.
B)data capture tools.
C)security services.
D)a shopping cart.

Question 37

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

A)physical design
B)logical design
C)testing plan
D)co-location plan

Question 38

Which of the following is not one of the basic business objectives for an e-commerce site?

A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture

Question 39

Advantages of dynamic page generation include all of the following except:

A)lowered menu costs.
B)market segmentation.
C)nearly cost-free price discrimination.
D)client-side execution of programming.

Question 40

The leading Web server software is:

A)Apache.
B)Microsoft Internet Information Server.
C)Linux.
D)Google Enterprise Server.

Question 41

Which of the following types of sites typically tends to have high to very high page views (hits)?

A)Web services
B)customer self-service
C)trading
D)publishing/subscription

Question 42

Which of the following is not a main factor in determining overall demand for an e-commerce site?

A)static file sizes
B)number of items in inventory
C)security required
D)type of content

Question 43

Which of the following cannot be used to retrieve objects from a database?

A)CGI
B)ASP
C)JSP
D)HTML

Question 44

All of the following are basic functionality provided by e-commerce merchant server software except:

A)a product catalog.
B)marketing software.
C)a shopping cart.
D)credit card processing.

Question 45

Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

A)mobile plan
B)maintenance
C)testing plan
D)Twitter plan

Question 46

Which of the following is not an example of one of the four kinds of e-commerce presence?

A)e-mail list
B)customer management system
C)Twitter feed
D)print ad that refers to a Web site

Question 47

All of the following are methods of improving the processing architecture of a Web site except:

A)separating static content from dynamic content.
B)optimizing ASP code.
C)optimizing the database schema.
D)adding Web servers.

Question 48

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly

Question 49

The term stateless refers to the fact that:

A)no one government entity controls the Internet.
B)the server does not have to maintain an ongoing dedicated interaction with the client computer.
C)system performance degrades as more simultaneous users require service.
D)Web servers may maintain multiple instances of server software to handle requests.

Question 50

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.

Question 51

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

A)Apache web server
B)proxy server
C)shopping cart
D)CMS

Question 52

The structure of a market is described in terms of all of the following except:

A)direct competitors.
B)suppliers.
C)customers.
D)substitute products.

Question 53

Which of the following is the least expensive path to creating a mobile Internet presence?

A)developing a native app
B)resizing an existing Web site for mobile use
C)building a mobile Web app using HTML
D)building a mobile Web app using Java

Question 54

Which of the following is not an open source software tool?

A)WebSphere
B)Apache
C)MySQL
D)PHP

Question 55

Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

A)proxy server
B)list server
C)groupware server
D)mail server

Question 56

All of the following are Web site design features that annoy customers except:

A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)redundant navigation.

Question 57

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

A)single-tier
B)two-tier
C)three-tier
D)multi-tier

Question 58

Which of the following is not one of the main factors in Web site optimization?

A)page content
B)page generation
C)page delivery
D)page stickiness

Question 59

Which of the following types of sites typically needs a high percentage of secure pages?

A)Web services
B)customer self-service
C)trading
D)publishing/subscription

Question 60

Which of the following is not a type of application server?

A)proxy server
B)mail server
C)ad server
D)FTP server

Question 61

________ involves testing the site as a whole, in the same way a typical user would when using the site.

Question 62

________ is a programming language that Microsoft created to compete with JavaScript.

Question 63

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

Question 64

The development of a(an)________ is the major milestone of the planning phase of developing an e-commerce presence.

Question 65

The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.

Question 66

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

Question 67

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Question 68

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

A)privacy policies.
B)cookies.
C)accessibility rules.
D)site management tools.

Question 69

A(n)________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

Question 70

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A)CGI
B)ColdFusion
C)JavaScript
D)VBScript

Question 71

A standard known as ________ makes it possible to access data from any application regardless of what database is used.

Question 72

All of the following are important factors in Web site optimization except:

A)selecting keywords and page titles.
B)identifying market niches for your services or products.
C)buying search engine ads.
D)adhering to accessibility guidelines.

Question 73

To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ Web design tools and techniques.

Question 74

A(n)________ is an application designed specifically to operate using a mobile device's hardware and operating system.

Question 75

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.

Question 76

A(n)________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

Question 77

Which of the following is an example of dynamic content?

A)product photographs
B)product descriptions
C)home page graphic
D)blog posts

Question 78

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A)VBScript
B)ActiveX
C)ColdFusion
D)JavaScript

Question 79

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

Question 80

The information elements that the system must produce to achieve its business objectives are called ________.