Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

All of the following are basic functionality provided by e-commerce merchant server software except:

Offline media is typically used for all of the following marketing activities except:

The term stateless refers to the fact that:

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

In a SWOT analysis, you describe all of the following except:

Which of the following details the actual hardware components to be used in a system?

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A system design has two main components:

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development.Include the advantages and disadvantages of each decision.

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

The structure of a market is described in terms of all of the following except:

Which of the following is not a main factor in determining overall demand for an e-commerce site?

Accessibility rules help to ensure that low-bandwidth users can access your Web site.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

________ is a programming language that Microsoft created to compete with JavaScript.

Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Which of the following is an example of a CMS?