Deck 14: Global Public Relations

Question 1

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

A) less credible than news media.
B) more credible than news media.
C) underfunded and overzealous.
D) more bureaucratic.
E) less strategic.

Answer 1

B

Question 2

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

A) Choose the right social network for the market.
B) Clear social media initiatives with foreign governments.
C) Find out what people like.
D) Localize content.
E) Interact.

Answer 2

B

Question 3

Which of the following is reason why foreign country might hire U.S.public relations firm to conduct public relations efforts on its behalf in America?

A) advance political objectives
B) advance the country's commercial interests
C) assist in communications in English
D) help modify laws and regulations inhibiting the client's activities in the United States
E) all of the above

Answer 3

E

Question 4

Which of the following courses would be least helpful to student who wishes to pursue career in international public relations?

A) international relations
B) global marketing techniques
C) foreign languages
D) supply chain management
E) cross-cultural communication

Question 5

In other languages, public relations is referred to as

A) consumer relations.
B) stakeholder management.
C) public diplomacy.
D) It depends; some languages have no such term.
E) marketing.

Question 6

Why has China experienced explosive public relations growth?

A) It has become industrialized.
B) It has embraced a relatively free-market economy.
C) International pressure has forced it to do so.
D) To keep up with global competitors.
E) Both A and B.

Question 7

Which of the following is most true regarding the role of public relations in globalization?

A) It has outpaced marketing in recent decades.
B) It has put a human "face" on corporations.
C) It has come under intense criticism overseas.
D) It has been most successful in developing nations.
E) It has worked to open all markets to outside competitors.

Question 8

The centerpiece of Coke's Open Happiness" campaign was

A) using social media to focus on the unity of humanity.
B) highlighting Coke's bid for the World Cup.
C) encouraging product trials by opinion leaders.
D) using social media to outpace the recent Pepsi campaign.
E) going global with new soda flavors.

Question 9

Which is not Hofstede cultural dimension that addresses cultural differences?

A) power distance
B) individualism
C) uncertainty avoidance
D) hierarchy
E) all of the above

Question 10

European and American communication styles are considered

A) high context.
B) low context.
C) purposefully vague.
D) always strategic.
E) none of the above.

Question 11

Which is NOT an activity of the United States Information Agency (USIA)?

A) stationing of public affairs officers at every American embassy
B) publication of books and magazines
C) distribution of American films and TV programs
D) sponsoring tourism programs
E) all of the above

Question 12

Which nation in Africa has made strides in developing its public relations industry?

A) Nigeria
B) Uganda
C) Algeria
D) South Africa
E) none of the above

Question 13

The communication styles of Asian and Arab nations are considered

A) high context.
B) low context.
C) intercultural.
D) in-depth.
E) interconnected.

Question 14

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

A) Exercise political restraint.
B) Make your decision early.
C) Take a range of international courses.
D) Do not assume you have an "inside track" on employment.
E) Learn at least one other language.

Question 15

All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the U.S.must register with which of the following departments?

A) Department of Justice
B) Department of Defense
C) Department of Commerce
D) Department of Transportation
E) Department of Foreign Transactions

Question 16

To avoid alienating any segment of the press, news releases distributed in Malaysia should be distributed in:

A) one language.
B) two languages.
C) four languages.
D) English.
E) as many languages as possible.

Question 17

Public relations professionals must explain the benefits of globalization to all the following groups EXCEPT:

A) companies.
B) nongovernmental organizations (NGOs).
C) international institutions (e.g., World Trade Organization).
D) governments.
E) all of the above.

Question 18

Global public relations is also called

A) international consumer relations.
B) global marketing.
C) international public relations.
D) stakeholder public relations
E) crisis management.

Question 19

Fleishman Hillard received an $800,000 contract to

A) repair the image of the English soccer team.
B) promote German beer in American pubs.
C) promote the "image" of Turkey in mainstream media.
D) design the Vancouver Olympics logo.
E) none of the above.

Question 20

About one-third of U.S.corporate profits are generated through:

A) international business.
B) search engines.
C) government agencies.
D) referrals.
E) international crises.

Question 21

Although NGOs have gained public trust in recent years, they still lag behind the news media.

Question 22

India offers especially promising growth as an international market.

Question 23

In terms of revenue, Wal-Mart is the world's largest company.

Question 24

American students can assume that they have the "inside" track on working for U.S.-based global corporation.

Question 25

"Confidence building" still has not replaced "relationship building" in the international arena.

Question 26

Even companies that don't operate in the United States may engage in lobbying the U.S.government.

Question 27

Global public relations is also called international public relations.

Question 28

The practice of public relations has grown most in developing nations.

Question 29

What is global public relations? Define it with some examples.What are some of the key factors in global public relations? Address these from the viewpoints of public relations professionals representing U.S.corporations in other nations, and conversely from the perspective of public relations professionals representing foreign corporations in the United States.

Question 30

China, in particular, has experienced explosive growth in public relations.

Question 31

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

Question 32

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.