Question 1

Which nation in Africa has made strides in developing its public relations industry?

Accepted Answer

A)  Nigeria 
B)  Uganda 
C)  Algeria 
D)  South Africa 
E)  none of the above 
A)  Nigeria 
B)  Uganda 
C)  Algeria 
D)  South Africa 
E)  none of the above A

Question 2

What is global public relations? Define it with some examples.What are some of the key factors in global public relations? Address these from the viewpoints of public relations professionals representing U.S.corporations in other nations, and conversely from the perspective of public relations professionals representing foreign corporations in the United States.

Accepted Answer

Global public relations, also called international public relations, comprises the planned and organized efforts of accompany, institution or government to establish and build relationships with the publics of other nations. Public relations professionals representing U.S. corporations in other nations face a range of challenges: competing with other large corporations, dealing with sustainable development, boycotts, and good corporate citizenship. The challenge in the 21^st century is "confidence building." Public relations professionals representing foreign corporations in the United States can expect to work on behalf of their clients to advance their products, services and political interests in the United States. This is a growing sector of international public relations; according to the Center for Pubic Integrity, 1,150 companies with headquarters in about 100 nations engaged lobbyists to influence U.S. policy and budgets.

Question 3

China, in particular, has experienced explosive growth in public relations.

Accepted Answer

A) True 
 B)False  True

Question 4

The communication styles of Asian and Arab nations are considered

Accepted Answer

A)  high context. 
B)  low context. 
C)  intercultural. 
D)  in-depth. 
E)  interconnected. 
A)  high context. 
B)  low context. 
C)  intercultural. 
D)  in-depth. 
E)  interconnected.

Question 5

Which of the following is reason why foreign country might hire U.S.public relations firm to conduct public relations efforts on its behalf in America?

Accepted Answer

A)  advance political objectives 
B)  advance the country's commercial interests 
C)  assist in communications in English 
D)  help modify laws and regulations inhibiting the client's activities in the United States 
E)  all of the above 
A)  advance political objectives 
B)  advance the country's commercial interests 
C)  assist in communications in English 
D)  help modify laws and regulations inhibiting the client's activities in the United States 
E)  all of the above

Question 6

To avoid alienating any segment of the press, news releases distributed in Malaysia should be distributed in:

Accepted Answer

A)  one language. 
B)  two languages. 
C)  four languages. 
D)  English. 
E)  as many languages as possible. 
A)  one language. 
B)  two languages. 
C)  four languages. 
D)  English. 
E)  as many languages as possible.

Question 7

Although NGOs have gained public trust in recent years, they still lag behind the news media.

Accepted Answer

A) True 
 B)False

Question 8

Global public relations is also called

Accepted Answer

A)  international consumer relations. 
B)  global marketing. 
C)  international public relations. 
D)  stakeholder public relations 
E)  crisis management. 
A)  international consumer relations. 
B)  global marketing. 
C)  international public relations. 
D)  stakeholder public relations 
E)  crisis management.

Question 9

The practice of public relations has grown most in developing nations.

Accepted Answer

A) True 
 B)False

Question 10

Fleishman Hillard received an $800,000 contract to

Accepted Answer

A)  repair the image of the English soccer team. 
B)  promote German beer in American pubs. 
C)  promote the "image" of Turkey in mainstream media. 
D)  design the Vancouver Olympics logo. 
E)  none of the above. 
A)  repair the image of the English soccer team. 
B)  promote German beer in American pubs. 
C)  promote the "image" of Turkey in mainstream media. 
D)  design the Vancouver Olympics logo. 
E)  none of the above.

Question 11

Which of the following is most true regarding the role of public relations in globalization?

Accepted Answer

A)  It has outpaced marketing in recent decades. 
B)  It has put a human "face" on corporations. 
C)  It has come under intense criticism overseas. 
D)  It has been most successful in developing nations. 
E)  It has worked to open all markets to outside competitors. 
A)  It has outpaced marketing in recent decades. 
B)  It has put a human "face" on corporations. 
C)  It has come under intense criticism overseas. 
D)  It has been most successful in developing nations. 
E)  It has worked to open all markets to outside competitors.

Question 12

Even companies that don't operate in the United States may engage in lobbying the U.S.government.

Accepted Answer

A) True 
 B)False

Question 13

In terms of revenue, Wal-Mart is the world's largest company.

Accepted Answer

A) True 
 B)False

Question 14

American students can assume that they have the "inside" track on working for U.S.-based global corporation.

Accepted Answer

A) True 
 B)False

Question 15

Public relations professionals must explain the benefits of globalization to all the following groups EXCEPT:

Accepted Answer

A)  companies. 
B)  nongovernmental organizations (NGOs). 
C)  international institutions (e.g., World Trade Organization). 
D)  governments. 
E)  all of the above. 
A)  companies. 
B)  nongovernmental organizations (NGOs). 
C)  international institutions (e.g., World Trade Organization). 
D)  governments. 
E)  all of the above.

Question 16

Which of the following courses would be least helpful to student who wishes to pursue career in international public relations?

Accepted Answer

A)  international relations 
B)  global marketing techniques 
C)  foreign languages 
D)  supply chain management 
E)  cross-cultural communication 
A)  international relations 
B)  global marketing techniques 
C)  foreign languages 
D)  supply chain management 
E)  cross-cultural communication

Question 17

Which is not Hofstede cultural dimension that addresses cultural differences?

Accepted Answer

A)  power distance 
B)  individualism 
C)  uncertainty avoidance 
D)  hierarchy 
E)  all of the above 
A)  power distance 
B)  individualism 
C)  uncertainty avoidance 
D)  hierarchy 
E)  all of the above

Question 18

Global public relations is also called international public relations.

Accepted Answer

A) True 
 B)False

Question 19

All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the U.S.must register with which of the following departments?

Accepted Answer

A)  Department of Justice 
B)  Department of Defense 
C)  Department of Commerce 
D)  Department of Transportation 
E)  Department of Foreign Transactions 
A)  Department of Justice 
B)  Department of Defense 
C)  Department of Commerce 
D)  Department of Transportation 
E)  Department of Foreign Transactions

Question 20

The centerpiece of Coke's Open Happiness" campaign was

Accepted Answer

A)  using social media to focus on the unity of humanity. 
B)  highlighting Coke's bid for the World Cup. 
C)  encouraging product trials by opinion leaders. 
D)  using social media to outpace the recent Pepsi campaign. 
E)  going global with new soda flavors. 
A)  using social media to focus on the unity of humanity. 
B)  highlighting Coke's bid for the World Cup. 
C)  encouraging product trials by opinion leaders. 
D)  using social media to outpace the recent Pepsi campaign. 
E)  going global with new soda flavors.

Which nation in Africa has made strides in developing its public relations industry?

China, in particular, has experienced explosive growth in public relations.

The communication styles of Asian and Arab nations are considered

Which of the following is reason why foreign country might hire U.S.public relations firm to conduct public relations efforts on its behalf in America?

To avoid alienating any segment of the press, news releases distributed in Malaysia should be distributed in:

Although NGOs have gained public trust in recent years, they still lag behind the news media.

Global public relations is also called

The practice of public relations has grown most in developing nations.

Fleishman Hillard received an $800,000 contract to

Which of the following is most true regarding the role of public relations in globalization?

Even companies that don't operate in the United States may engage in lobbying the U.S.government.

In terms of revenue, Wal-Mart is the world's largest company.

American students can assume that they have the "inside" track on working for U.S.-based global corporation.

Public relations professionals must explain the benefits of globalization to all the following groups EXCEPT:

Which of the following courses would be least helpful to student who wishes to pursue career in international public relations?

Which is not Hofstede cultural dimension that addresses cultural differences?

Global public relations is also called international public relations.

All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the U.S.must register with which of the following departments?

The centerpiece of Coke's Open Happiness" campaign was

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 14: Global Public Relations

Which nation in Africa has made strides in developing its public relations industry?

China, in particular, has experienced explosive growth in public relations.

The communication styles of Asian and Arab nations are considered

Which of the following is reason why foreign country might hire U.S.public relations firm to conduct public relations efforts on its behalf in America?

To avoid alienating any segment of the press, news releases distributed in Malaysia should be distributed in:

Although NGOs have gained public trust in recent years, they still lag behind the news media.

Global public relations is also called

The practice of public relations has grown most in developing nations.

Fleishman Hillard received an $800,000 contract to

Which of the following is most true regarding the role of public relations in globalization?

Even companies that don't operate in the United States may engage in lobbying the U.S.government.

In terms of revenue, Wal-Mart is the world's largest company.

American students can assume that they have the "inside" track on working for U.S.-based global corporation.

Public relations professionals must explain the benefits of globalization to all the following groups EXCEPT:

Which of the following courses would be least helpful to student who wishes to pursue career in international public relations?

Which is not Hofstede cultural dimension that addresses cultural differences?

Global public relations is also called international public relations.

All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the U.S.must register with which of the following departments?

The centerpiece of Coke's Open Happiness" campaign was

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters