Deck 10: Online Content and Media

Question 1

Online readership of newspapers is declining by more than 10% a year.

Answer 1

False

Question 2

The proliferation of mobile devices appears to be decreasing the total amount of time spent consuming various types of media.

Answer 2

False

Question 3

A higher percentage of Internet users read newspapers online than listen to radio online.

Answer 3

True

Question 4

Which of the following newspaper audience platforms has the higher percentage of readers?

A) print/mobile
B) Web only
C) Web/mobile
D) print

Question 5

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

A) a quarter as much time
B) a third as much time
C) an equivalent amount of time
D) twice as much time

Question 6

The average American adult spends more time watching television than using the Internet.

Question 7

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Question 8

Smartphones are an example of technological convergence.

Question 9

Vox is an example of the Digital First business model.

Question 10

In 2014, the time spent on mobile devices exceeded the time spent on desktops.

Question 11

Which of the following is not a current trend in online content?

A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Console game sales stagnate in comparison to online gaming.

Question 12

Online television and movies is the largest and fastest growing form of online entertainment.

Question 13

In 2014, the social gaming market was the fastest growing form of online gaming.

Question 14

The a la carte revenue model allows users to pay only for what they use.

Question 15

Which of the following three forms of media account for over 95% of the hours spent consuming media?

A) television, radio, and the Internet
B) television, magazines, and the Internet
C) the Internet, radio, and newspapers
D) television, the Internet, and newspapers

Question 16

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Question 17

Cannibalization is a major challenge facing book publishers.

Question 18

In the wholesale model of e-book distribution, pricing power is with the retailer.

Question 19

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?

A) Netflix
B) Hulu
C) Zynga
D) VUDU

Question 20

The overall size of the online video audience is about the same size as the traditional television audience.

Question 21

All of the following are examples of technology convergence except:

A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones.

Question 22

Which of the following is not an example of a start-up digital news site?

A) Huffington Post
B) Buzzfeed
C) Vice
D) USA Today

Question 23

Which of the following is the fastest growing segment of media revenues?

A) television
B) home video
C) Internet media
D) newspapers

Question 24

Digital magazine ad revenues were expected to ________ in 2014.

A) remain stable
B) more than double
C) grow over 20%
D) continue to decrease

Question 25

All of the following typically favor the elimination of DRM except:

A) hackers.
B) technology companies.
C) content owners.
D) telecommunications pipeline companies.

Question 26

Which of the following has the highest share of the e-book market?

A) Amazon
B) Apple
C) Google
D) Barnes & Noble

Question 27

Which of the following is not a major contributing factor to net value?

A) providing instantaneous, online access to information
B) providing large, searchable historical archives
C) enabling consumers to move online information to other documents easily
D) offering a variety of subscription models

Question 28

All of the following are aspects of content convergence except:

A) language.
B) design.
C) production.
D) distribution.

Question 29

Which of the following is not one of the factors required to charge for online content?

A) multiple delivery methods
B) focused market
C) specialized content
D) high perceived net value

Question 30

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?

A) USA Today
B) Washington Post
C) Wall Street Journal
D) The New York Times

Question 31

Which of the following generates the largest share of media revenues?

A) video games
B) television
C) newspapers
D) radio

Question 32

Which of the following occurs first in the process of content convergence?

A) media integration
B) media migration
C) media transformation
D) media maturity

Question 33

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?

A) online video games
B) Internet radio
C) online music
D) online TV and movies

Question 34

Which of the following statements about the newspaper industry is not True?

A) Newspaper management was sluggish to respond to the opportunities on the Internet for news.
B) Online readership of newspapers is declining.
C) The emergence of search engines such as Google has had a major impact on the newspaper industry.
D) Newspaper industry revenues have declined by almost 50% from 2000 to 2013.

Question 35

Which of the following happened during the period of time during which newspapers used a print-centric business model?

A) Google launched its search engine.
B) Apple introduced the iPhone.
C) Facebook opened to the public.
D) The adoption of smartphone and tablets has grown rapidly.

Question 36

DRM refers to a combination of ________ for protecting digital content.

A) hardware and software methods
B) technical and legal means
C) user and publisher agreements
D) local and remote policies

Question 37

Which of the following statements about YouTube is not True?

A) There are now over 1 million YouTube channels worldwide.
B) In 2013, YouTube announced paid-subscription channels.
C) YouTube has not yet shown a profit.
D) The three most popular YouTube videos in terms of total views are music videos.

Question 38

Approximately ________ of the Internet population in the United States reads magazines online.

A) one-quarter
B) one-third
C) one-half
D) three-quarters

Question 39

Which of the following was the top online video site in 2014 in terms of unique viewers?

A) Google Sites
B) Facebook
C) AOL
D) Yahoo Sites

Question 40

Which of the following was the most troubled segment of the publishing industry in 2014?

A) books
B) magazines
C) newspapers
D) periodicals

Question 41

Which of the following statements about the wholesale and agency models for selling books is not True?

A) In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon's prices on e-books rose.

Question 42

Which of the following statements about the music industry is not True?

A) Music industry revenues have decreased by 50% since 2000.
B) Digital revenues accounted for less than half of all U.S. music revenues in 2013.
C) In 2013, sales of digital downloads of music declined.
D) Streaming music is the fastest growing segment.

Question 43

Which of the following start-up digital news sites is owned by AOL?

A) Vox
B) Vice
C) Reddit
D) Huffington Post

Question 44

Around what percentage of Amazon's top 100 selling books are now self-published?

A) 10%
B) 25%
C) 33%
D) 50%

Question 45

Which of the following statements about the movie industry is not True?

A) Over 100 million Americans were expected to watch movies online in 2014.
B) Online movie distribution is not dominated by a single distributor.
C) Sales of digital movies that can be downloaded increased by almost 50% in 2013.
D) Internet and online distribution now make up the largest share of movie revenues.

Question 46

In 2014, e-book sales constituted about ________% of all consumer book sales.

A) 10
B) 25
C) 32
D) 50

Question 47

Which of the following statements about the online newspaper audience is not True?

A) Online newspaper readership is growing at more than 10% a year.
B) The majority of newspaper readers read the news using a combination of the Web, print and mobile.
C) About 75% of Internet users read newspaper content online.
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 48

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

A) Amazon
B) Google
C) Apple
D) Barnes & Noble

Question 49

Who was the first major fiction writer to create an e-book-only volume of a new work?

A) Hugh Howey
B) Stephen King
C) Dan Brown
D) Amanda Hocking

Question 50

Zinio is an example of which of the following?

A) interactive book developer
B) magazine aggregator
C) e-reader platform
D) vanity press

Question 51

Which of the following is the largest online movie download distributor?

A) Netflix
B) Hulu
C) iTunes
D) Google Play

Question 52

A metered subscription model is most similar to which of the following revenue models?

A) transaction fee
B) freemium
C) advertising
D) affiliate

Question 53

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?

A) Simon & Schuster
B) Penguin Random House
C) Hachette
D) Harper Collins

Question 54

Which of the following is the largest producer of revenues in the entertainment industry?

A) radio
B) television
C) films
D) video games

Question 55

Which of the following is not a leading factor in changing the television industry?

A) increasing broadband penetration
B) development of the mobile platform
C) a willing industry with a library of high-quality content
D) inability to attract customers to traditional products

Question 56

Which of the following is True about book publishing revenues over the past five years?

A) They have decreased by 25%.
B) They have increased by 25%.
C) They have remained stable.
D) They have decreased by 10%.

Question 57

The New York Times introduced which of the following revenue models in 2011?

A) paywall
B) metered subscription
C) advertising
D) walled garden

Question 58

Which of the following statements about the television and premium video industry is not True?

A) Apple's iTunes store is the leading distributor of streaming video.
B) The television industry is the major source of premium video on the Internet.
C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.
D) Over-the-top entertainment services are a threat to cable television distributors.

Question 59

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

A) via a search engine
B) via a social media site such as Facebook
C) directly to a newspaper's home page
D) via an online video

Question 60

In 2014, Amazon's e-book and media store contained around how many book titles?

A) about 10,000
B) about 100,000
C) about 1 million
D) about 10 million

Question 61

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Question 62

________, who come to a news site by following a link from another site, pose a problem for online newspapers, because they stay for only a few seconds and are not very responsive to ads.

Question 63

________ refers to the use of the Internet to deliver entertainment services to the home.

Question 64

Which of the following is the fastest growing online gaming audience?

A) casual gamers
B) mobile gamers
C) social gamers
D) console gamers

Question 65

________ is the movie industry proof of DVD purchase program that allows playback of DVDs to any digital device.

Question 66

In the ________ model for e-books, prices are set by the publisher.

Question 67

Grand Theft Auto is an example of a(n) ________ game.

Question 68

Which of the following statements about gaming is not True?

A) The sale of video game hardware and boxed software no longer generates a majority of video game industry's revenue.
B) Words with Friends is an example of a social game.
C) In 2013, around 50% of smartphone owners played games on their phones.
D) About 50% of all Internet users are online gamers.

Question 69

________ is the second largest source of Internet music.

Question 70

Amazon's Kindle uses a kind of DRM sometimes referred to as a(n) ________ to restrict the widespread sharing of content.

Question 71

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Question 72

In 2014, which of the following comprised the largest segment of the online gaming audience?

A) social gamers
B) mobile gamers
C) casual gamers
D) console gamers

Question 73

Content convergence describes convergence in the design, production, and ________ of content.

Question 74

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Question 75

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Question 76

In 2014, which of the following forms of entertainment produced the least amount of revenue?

A) radio
B) recorded music
C) video games
D) motion pictures

Question 77

Which of the following is not a source of illegal file-sharing?

A) Movie2K
B) Megaupload
C) MovieWatch
D) UltraViolet

Question 78

Next Issue Media is an example of a(n) ________.

Question 79

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Question 80

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.