Question 1

Amazon's Kindle uses a kind of DRM sometimes referred to as a(n) ________ to restrict the widespread sharing of content.

Accepted Answer

walled garden

Question 2

Which of the following statements about the wholesale and agency models for selling books is not True?

Accepted Answer

A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  Amazon supports the agency model. 
D)  A result of the agency model was that Amazon's prices on e-books rose. 
A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  Amazon supports the agency model. 
D)  A result of the agency model was that Amazon's prices on e-books rose. C

Question 3

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for delivering content on the Internet. The two "pay" models are subscription (usually "all you can eat," meaning the amount of content that you can consume is unlimited) and a la carte (pay only for what you use). The third model uses advertising revenue to provide content for free, often with a "freemium" option, which makes additional content available for a cost. In many cases, all three of the models work in tandem and cooperatively: free content can drive customers to paid content, as music companies have discovered with services such as Pandora.

Question 4

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Accepted Answer

digital ri

Question 5

Digital magazine ad revenues were expected to ________ in 2014.

Accepted Answer

A)  remain stable 
B)  more than double 
C)  grow over 20% 
D)  continue to decrease 
A)  remain stable 
B)  more than double 
C)  grow over 20% 
D)  continue to decrease

Question 6

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Accepted Answer

The answer of A business model that uses advertising revenue...

Question 7

Which of the following statements about YouTube is not True?

Accepted Answer

A)  There are now over 1 million YouTube channels worldwide. 
B)  In 2013, YouTube announced paid-subscription channels. 
C)  YouTube has not yet shown a profit. 
D)  The three most popular YouTube videos in terms of total views are music videos. 
A)  There are now over 1 million YouTube channels worldwide. 
B)  In 2013, YouTube announced paid-subscription channels. 
C)  YouTube has not yet shown a profit. 
D)  The three most popular YouTube videos in terms of total views are music videos.

Question 8

In 2014, which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  social gamers 
B)  mobile gamers 
C)  casual gamers 
D)  console gamers 
A)  social gamers 
B)  mobile gamers 
C)  casual gamers 
D)  console gamers

Question 9

________ is the second largest source of Internet music.

Accepted Answer

The answer of ________ is the second largest source of...

Question 10

Which of the following happened during the period of time during which newspapers used a print-centric business model?

Accepted Answer

A)  Google launched its search engine. 
B)  Apple introduced the iPhone. 
C)  Facebook opened to the public. 
D)  The adoption of smartphone and tablets has grown rapidly. 
A)  Google launched its search engine. 
B)  Apple introduced the iPhone. 
C)  Facebook opened to the public. 
D)  The adoption of smartphone and tablets has grown rapidly.

Question 11

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Accepted Answer

The answer of ________ refers to that portion of perceived...

Question 12

________, who come to a news site by following a link from another site, pose a problem for online newspapers, because they stay for only a few seconds and are not very responsive to ads.

Accepted Answer

The answer of ________, who come to a news site...

Question 13

Which of the following was the top online video site in 2014 in terms of unique viewers?

Accepted Answer

A)  Google Sites 
B)  Facebook 
C)  AOL 
D)  Yahoo Sites 
A)  Google Sites 
B)  Facebook 
C)  AOL 
D)  Yahoo Sites

Question 14

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A)  increasing broadband penetration 
B)  development of the mobile platform 
C)  a willing industry with a library of high-quality content 
D)  inability to attract customers to traditional products 
A)  increasing broadband penetration 
B)  development of the mobile platform 
C)  a willing industry with a library of high-quality content 
D)  inability to attract customers to traditional products

Question 15

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Accepted Answer

The answer of ________ convergence involves the merger of media...

Question 16

What is the book publishing industry's view of the intellectual property protections offered by Apple and Amazon?

Accepted Answer

The book publishing industry has become

Question 17

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

Technologi

Question 18

A higher percentage of Internet users read newspapers online than listen to radio online.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a current trend in online content?

Accepted Answer

A)  Sales of music in digital form produce more revenue than sales of physical units. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Console game sales stagnate in comparison to online gaming. 
A)  Sales of music in digital form produce more revenue than sales of physical units. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Console game sales stagnate in comparison to online gaming.

Question 20

In 2014, Amazon's e-book and media store contained around how many book titles?

Accepted Answer

A)  about 10,000 
B)  about 100,000 
C)  about 1 million 
D)  about 10 million 
A)  about 10,000 
B)  about 100,000 
C)  about 1 million 
D)  about 10 million

Amazon's Kindle uses a kind of DRM sometimes referred to as a(n) ________ to restrict the widespread sharing of content.

Which of the following statements about the wholesale and agency models for selling books is not True?

Describe the three basic revenue models for digital content delivery.

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Digital magazine ad revenues were expected to ________ in 2014.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Which of the following statements about YouTube is not True?

In 2014, which of the following comprised the largest segment of the online gaming audience?

________ is the second largest source of Internet music.

Which of the following happened during the period of time during which newspapers used a print-centric business model?

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

________, who come to a news site by following a link from another site, pose a problem for online newspapers, because they stay for only a few seconds and are not very responsive to ads.

Which of the following was the top online video site in 2014 in terms of unique viewers?

Which of the following is not a leading factor in changing the television industry?

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

What is the book publishing industry's view of the intellectual property protections offered by Apple and Amazon?

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A higher percentage of Internet users read newspapers online than listen to radio online.

Which of the following is not a current trend in online content?

In 2014, Amazon's e-book and media store contained around how many book titles?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Amazon's Kindle uses a kind of DRM sometimes referred to as a(n) ________ to restrict the widespread sharing of content.

Which of the following statements about the wholesale and agency models for selling books is not True?

Describe the three basic revenue models for digital content delivery.

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Digital magazine ad revenues were expected to ________ in 2014.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Which of the following statements about YouTube is not True?

In 2014, which of the following comprised the largest segment of the online gaming audience?

________ is the second largest source of Internet music.

Which of the following happened during the period of time during which newspapers used a print-centric business model?

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

________, who come to a news site by following a link from another site, pose a problem for online newspapers, because they stay for only a few seconds and are not very responsive to ads.

Which of the following was the top online video site in 2014 in terms of unique viewers?

Which of the following is not a leading factor in changing the television industry?

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

What is the book publishing industry's view of the intellectual property protections offered by Apple and Amazon?

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A higher percentage of Internet users read newspapers online than listen to radio online.

Which of the following is not a current trend in online content?

In 2014, Amazon's e-book and media store contained around how many book titles?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters