Deck 1: Doing Social Research

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Question
A tendency to assume that a person or source with a strong reputation or in a high-status position is automatically correct,instead of carefully evaluating the quality of information offered,is called

A)selective observation.
B)skepticism.
C)the halo effect.
D)premature closure.
E)the scientific method.
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Question
Sara finds religiosity fascinating-all aspects of all religions-and wants to study them.However,in sitting down to design a study,Sara finds herself overwhelmed by the magnitude of her subject.What step should Sara take before attempting to design her study?

A)Collect preliminary data
B)Reflect on her faith
C)Focus research question
D)Inform others
E)None of the above
Question
Briefly describe each of the steps involved in conducting a research project.Discuss how "fixed" the steps are and the implications of this for a person undertaking research.
Question
Describe the following types of errors: premature closure,overgeneralization,selective observation,and halo effect.
Question
The majority of the scientific community's core members are employed in

A)private industry.
B)think-tanks.
C)universities.
D)the public sector.
E)not-for-profit organizations.
Question
What is the scientific community and who belongs to it?
Question
Describe the differences between exploratory,descriptive,and explanatory research.
Question
Which best summarizes the main goal of descriptive research?

A)Advance knowledge about an underlying process or complete a theory
B)Develop techniques and a sense of direction for future research
C)Give a verbal or numerical (e.g.,percentages)picture
D)Extend a theory or principle into new areas or issues
E)Provide evidence to support or refute an explanation
Question
Explain how you would distinguish a qualitative from a quantitative social research study,and identify four quantitative and four qualitative date collection techniques.
Question
Identify and briefly explain what is entailed by two quantitative data collection techniques and two qualitative data collection techniques.
Question
__________ is a special case of authority,which is derived from the way things have been.

A)Tradition
B)History
C)Common sense
D)Personal experience
E)Selective observation
Question
Explanatory research is

A)research in which a researcher seeks to test theories and addresses the question of why events or patterns occur in social reality.
B)a technique developed by economists in which the positive and negative consequences of something are estimated,given a dollar value,then balanced against one another.
C)evaluation research after the program or policy being evaluated ends.
D)evaluation research throughout the program or policy being evaluated.
E)research into a new area that has not been studied and in which a researcher develops initial ideas and a more focused research question.
Question
Roger works at a retirement home and is very familiar with its residents,all of whom are 65 years of age or older.Roger observes that residents between 65 and 74 years of age are the unhappiest,residents between 75 and 84 years of age are moderately happy,and residents between 85 and 100 years of age are the happiest.Rogers concludes that people,in general,grow happier as they age.The error Roger committed is called

A)the error of overgeneralization.
B)the error of selective observation.
C)the error of illogical reasoning.
D)the error of inaccurate observation.
E)Roger did not make any errors.
Question
What is the purpose of academic social research?

A)It solves social problems and finds which policies are best.
B)It improves social programs so they become more effective.
C)It invents new taxonomies and jargon.
D)It creates fundamental knowledge about how the social world works.
E)It predicts what future society will be like.
Question
Don,having heard worrisome news reports about chicken farming,wonders if he should stop feeding chicken to his children.Don solicits the advice of his friend Kent,who is a nutritionist,and Kent advises Don to continue feeding his children chicken.Don follows Kent's recommendation.On what basis did Don make his decision to include chicken in his childrens' diet?

A)Authority
B)Tradition
C)Media myth
D)Personal observation
E)Objective authorization
Question
How does a panel study differ from a time-series study?
Question
Below are five of the seven steps of a research project in scrambled order.Of the five listed below,which one is supposed to be third in the sequence?

A)Interpret findings
B)Collect data
C)Design study
D)Focus project.
E)Analyze the data
Question
What is the difference between academic and applied social research?
Question
Give an example of a cohort study,describing what features of it make it a cohort study.
Question
What is social research? What are some alternative sources of knowledge? What distinguishes social research from these alternatives?
Question
Researchers have discovered that when the closure of a manufacturing facility is announced,worker productivity briefly dips and then rises to higher levels than before the announcement was delivered.To better understand why productivity rises in manufacturing facilities after closure announcements,Tikvah Mindorff took a position as a welder inside a manufacturing facility that was in the process of shutting down and carefully observed her fellow workers and their situations.What kind of data collection technique has Tikvah employed in her research?

A)field research
B)historical research
C)experimental research
D)survey research
E)content analysis
Question
All of the following characterize academic research,EXCEPT which one?

A)The main concern is with the internal logic and rigour of research design.
B)The objective is to contribute to policy and/or program change.
C)Success comes when results appear in a scholarly journal.
D)Research problems and participants are selected with a great deal of freedom.
E)The highest standards of scholarship are sought.
Question
Which of the following statements is NOT true of tradition as an alternative source of knowledge?

A)It is a special case of authority.
B)It may begin as simple prejudice.
C)It means that you believe something to be true because “it’s the way things have always been.”
D)It can become distorted as it is passed on,to the point where it is no longer true.
E)It is the same as common sense.
Question
In an effort to identify new ways to attract attention to the sport of road bicycle racing,Andrew Hunt recruits fifty participants and divides them into groups of five.Each group is shown clips of a road bicycle race and then asked to discuss the aspects of the race footage they enjoyed,the aspects of the race footage they did not enjoy,and the likelihood that they would opt to watch a road bicycle race,given the opportunity,in the future.What kind of data collection technique has Andrew Hunt's employed in his research?

A)academic research
B)experimental research
C)qualitative interview research
D)focus group research
E)survey research
Question
In 2010,Professor Dennis Wrong decided to conduct a study of 1000 persons who were married in 1946 to 1948 and were still married.He believed that the social climate,returning veterans,and other changes around the end of World War II affected the decision to marry and what occurred in their first year of marriage.Most likely,Dennis was conducting which type of study?

A)Case study
B)Panel
C)Cohort
D)Time-series
E)Cross-sectional
Question
All of the following statements apply to surveys,EXCEPT which one?

A)Researchers ask all respondents the same questions.
B)Surveys are primarily associated with quantitative research.
C)Researchers systematically manipulate situations and conditions.
D)Researchers use surveys in descriptive or explanatory research.
E)Researchers can generalize results from surveys to larger groups.
Question
Define the following:applied social research
Question
All of the following characterize applied research,EXCEPT which one?

A)Doing research is usually part of a job assignment and sponsors/supervisors who are not professional researchers will judge/use the results.
B)Success is based on whether sponsors/supervisors use the results in decision-making.
C)The primary concern is with the internal logic and rigour of the research design,so a research study attempts to reach the absolute norms of scientific rigour and scholarship.
D)The driving goal is to produce practical payoffs or uses of the results.
E)Research problems one can explore are limited by the demands and interests of employers or sponsors.
Question
Katherine Keene,a hospital administrator,heard a lot about gay men getting HIV and AIDS.She watched the male patients at her hospital admitted for AIDS.She thought they all looked like homosexuals as did almost all their male visitors.In fact,at Katherine's hospital,60 percent of the HIV-positive male patients were heterosexual and 80 percent of their visitors were neighbours,co-workers,or immediate family members.She most clearly made which type of error?

A)Selective observation
B)Premature closure
C)Overgeneralization
D)Inattention
E)None,she made no error.
Question
Define the following:academic social research
Question
All of the following characterize exploratory research,EXCEPT which one?

A)Exploratory research has few guidelines to follow.
B)Exploratory research illuminates understudied areas.
C)Exploratory research rarely yields definitive answers.
D)Exploratory research tends to be qualitative.
E)Exploratory research documents causes,tests theories,and provides reasons.
Question
What precipitates premature closure?

A)the scientific community deprioritizes investigations of a topic for political or cultural reasons
B)the subjects of a panel study decline continued participations in the research,or are no longer suitable candidates for the research
C)the subjects of a case study decline continued participations in the research,or are no longer suitable candidates for the research
D)a researcher feels he or she has the answers and does not need to listen,seek information,or raise questions any longer
E)a researcher is forced to conclude an investigation due to financial,temporal,or other practical constraints on the research process
Question
A type of data-collection technique that most closely follows the logic and principles of natural science,in which researchers create situations and examine their effects on participants,is called

A)content analysis.
B)experimental research.
C)survey research.
D)field research.
E)historical comparative research.
Question
Joe Foss studied gender differences in attitudes toward mathematics and science among 45 Grade 1 students.Over the next 12 years,he studied the same 45 children when they were in Grades 5,8,and 12.This is which type of research?

A)Case study research
B)Cross-sectional research
C)Time-series research
D)Panel study research
E)Action-oriented research
Question
Existing statistics research

A)is the examination of numerical information from government documents or official reports.
B)is most frequently used for descriptive research.
C)is done by asking people questions using a written questionnaire.
D)allows a researcher to discover features in the content of large amounts of material that might otherwise go unnoticed.
E)may be time consuming if the researcher does not carefully consider the meaning of what he or she finds.
Question
Which of the following are the two major approaches or orientations to social research methods?

A)Micro and macro
B)Qualitative and quantitative
C)Explanatory and exploratory
D)Applied and academic
E)Cross-sectional and longitudinal
Question
Which of the following techniques is used by both qualitative and quantitative researchers?

A)Content analysis
B)Existing statistics
C)Field research
D)Focus groups
E)Historical comparative research
Question
Who coined the term "public sociology"?

A)Emile Durkheim
B)Herbert Gans
C)Statistics Canada spokesperson
D)Michael Burawoy
E)Wilkinson
Question
Which of the following terms denotes oorganizations composed of a body of experts in a field that are often motivated by particular advocacy goals?

A)panels
B)scientific community
C)think tanks
D)applied social researchers
E)academic social researchers
Question
There are various ways in which acquiring knowledge might address the topic of climate change.The statement "David Suzuki says that climate change is one of the most serious environmental threats facing the world today" is an example of what source of knowledge?

A)Personal experience
B)Media myth
C)Tradition
D)Authority
E)Common Sense
Question
Define the following:descriptive research
Question
Define the following:historical research
Question
Define the following:longitudinal research
Question
Define the following:case-study research
Question
Define the following:cross-sectional research
Question
Define the following:public sociology
Question
Define the following:cohort study
Question
Define the following:existing statistics research
Question
Define the following:content analysis
Question
Define the following:panel study
Question
Define the following:focus group
Question
Define the following:empirical evidence
Question
Define the following:overgeneralization
Question
Define the following:premature closure
Question
Define the following:explanatory research
Question
Define the following:field research
Question
Define the following:experimental research
Question
Define the following:halo effect
Question
Define the following:data
Question
Define the following:exploratory research
Question
Define the following:qualitative interview
Question
Define the following:social research
Question
Define the following:selective observation
Question
Define the following:quantitative data
Question
Define the following:survey research
Question
Define the following:scientific method
Question
Define the following:think tanks
Question
Define the following:scientific community
Question
Define the following:qualitative data
Question
Define the following:time-series study
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Deck 1: Doing Social Research
1
A tendency to assume that a person or source with a strong reputation or in a high-status position is automatically correct,instead of carefully evaluating the quality of information offered,is called

A)selective observation.
B)skepticism.
C)the halo effect.
D)premature closure.
E)the scientific method.
C
2
Sara finds religiosity fascinating-all aspects of all religions-and wants to study them.However,in sitting down to design a study,Sara finds herself overwhelmed by the magnitude of her subject.What step should Sara take before attempting to design her study?

A)Collect preliminary data
B)Reflect on her faith
C)Focus research question
D)Inform others
E)None of the above
C
3
Briefly describe each of the steps involved in conducting a research project.Discuss how "fixed" the steps are and the implications of this for a person undertaking research.
The steps are: select topic → focus question → design study → collect data → analyze data → interpret data → inform others
The steps are not "fixed";in practice,you rarely complete one step totally before moving on to the next one.
The process is an interactive one in which the steps blend into each other.
Implications: what you do in a later step may stimulate a reconsideration and slight adjustment about your thinking in a previous step.
4
Describe the following types of errors: premature closure,overgeneralization,selective observation,and halo effect.
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5
The majority of the scientific community's core members are employed in

A)private industry.
B)think-tanks.
C)universities.
D)the public sector.
E)not-for-profit organizations.
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
6
What is the scientific community and who belongs to it?
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7
Describe the differences between exploratory,descriptive,and explanatory research.
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8
Which best summarizes the main goal of descriptive research?

A)Advance knowledge about an underlying process or complete a theory
B)Develop techniques and a sense of direction for future research
C)Give a verbal or numerical (e.g.,percentages)picture
D)Extend a theory or principle into new areas or issues
E)Provide evidence to support or refute an explanation
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
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k this deck
9
Explain how you would distinguish a qualitative from a quantitative social research study,and identify four quantitative and four qualitative date collection techniques.
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k this deck
10
Identify and briefly explain what is entailed by two quantitative data collection techniques and two qualitative data collection techniques.
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11
__________ is a special case of authority,which is derived from the way things have been.

A)Tradition
B)History
C)Common sense
D)Personal experience
E)Selective observation
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
12
Explanatory research is

A)research in which a researcher seeks to test theories and addresses the question of why events or patterns occur in social reality.
B)a technique developed by economists in which the positive and negative consequences of something are estimated,given a dollar value,then balanced against one another.
C)evaluation research after the program or policy being evaluated ends.
D)evaluation research throughout the program or policy being evaluated.
E)research into a new area that has not been studied and in which a researcher develops initial ideas and a more focused research question.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
13
Roger works at a retirement home and is very familiar with its residents,all of whom are 65 years of age or older.Roger observes that residents between 65 and 74 years of age are the unhappiest,residents between 75 and 84 years of age are moderately happy,and residents between 85 and 100 years of age are the happiest.Rogers concludes that people,in general,grow happier as they age.The error Roger committed is called

A)the error of overgeneralization.
B)the error of selective observation.
C)the error of illogical reasoning.
D)the error of inaccurate observation.
E)Roger did not make any errors.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
14
What is the purpose of academic social research?

A)It solves social problems and finds which policies are best.
B)It improves social programs so they become more effective.
C)It invents new taxonomies and jargon.
D)It creates fundamental knowledge about how the social world works.
E)It predicts what future society will be like.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
15
Don,having heard worrisome news reports about chicken farming,wonders if he should stop feeding chicken to his children.Don solicits the advice of his friend Kent,who is a nutritionist,and Kent advises Don to continue feeding his children chicken.Don follows Kent's recommendation.On what basis did Don make his decision to include chicken in his childrens' diet?

A)Authority
B)Tradition
C)Media myth
D)Personal observation
E)Objective authorization
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k this deck
16
How does a panel study differ from a time-series study?
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17
Below are five of the seven steps of a research project in scrambled order.Of the five listed below,which one is supposed to be third in the sequence?

A)Interpret findings
B)Collect data
C)Design study
D)Focus project.
E)Analyze the data
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k this deck
18
What is the difference between academic and applied social research?
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19
Give an example of a cohort study,describing what features of it make it a cohort study.
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20
What is social research? What are some alternative sources of knowledge? What distinguishes social research from these alternatives?
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Unlock Deck
k this deck
21
Researchers have discovered that when the closure of a manufacturing facility is announced,worker productivity briefly dips and then rises to higher levels than before the announcement was delivered.To better understand why productivity rises in manufacturing facilities after closure announcements,Tikvah Mindorff took a position as a welder inside a manufacturing facility that was in the process of shutting down and carefully observed her fellow workers and their situations.What kind of data collection technique has Tikvah employed in her research?

A)field research
B)historical research
C)experimental research
D)survey research
E)content analysis
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
22
All of the following characterize academic research,EXCEPT which one?

A)The main concern is with the internal logic and rigour of research design.
B)The objective is to contribute to policy and/or program change.
C)Success comes when results appear in a scholarly journal.
D)Research problems and participants are selected with a great deal of freedom.
E)The highest standards of scholarship are sought.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
23
Which of the following statements is NOT true of tradition as an alternative source of knowledge?

A)It is a special case of authority.
B)It may begin as simple prejudice.
C)It means that you believe something to be true because “it’s the way things have always been.”
D)It can become distorted as it is passed on,to the point where it is no longer true.
E)It is the same as common sense.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
24
In an effort to identify new ways to attract attention to the sport of road bicycle racing,Andrew Hunt recruits fifty participants and divides them into groups of five.Each group is shown clips of a road bicycle race and then asked to discuss the aspects of the race footage they enjoyed,the aspects of the race footage they did not enjoy,and the likelihood that they would opt to watch a road bicycle race,given the opportunity,in the future.What kind of data collection technique has Andrew Hunt's employed in his research?

A)academic research
B)experimental research
C)qualitative interview research
D)focus group research
E)survey research
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
25
In 2010,Professor Dennis Wrong decided to conduct a study of 1000 persons who were married in 1946 to 1948 and were still married.He believed that the social climate,returning veterans,and other changes around the end of World War II affected the decision to marry and what occurred in their first year of marriage.Most likely,Dennis was conducting which type of study?

A)Case study
B)Panel
C)Cohort
D)Time-series
E)Cross-sectional
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
26
All of the following statements apply to surveys,EXCEPT which one?

A)Researchers ask all respondents the same questions.
B)Surveys are primarily associated with quantitative research.
C)Researchers systematically manipulate situations and conditions.
D)Researchers use surveys in descriptive or explanatory research.
E)Researchers can generalize results from surveys to larger groups.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
27
Define the following:applied social research
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28
All of the following characterize applied research,EXCEPT which one?

A)Doing research is usually part of a job assignment and sponsors/supervisors who are not professional researchers will judge/use the results.
B)Success is based on whether sponsors/supervisors use the results in decision-making.
C)The primary concern is with the internal logic and rigour of the research design,so a research study attempts to reach the absolute norms of scientific rigour and scholarship.
D)The driving goal is to produce practical payoffs or uses of the results.
E)Research problems one can explore are limited by the demands and interests of employers or sponsors.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
29
Katherine Keene,a hospital administrator,heard a lot about gay men getting HIV and AIDS.She watched the male patients at her hospital admitted for AIDS.She thought they all looked like homosexuals as did almost all their male visitors.In fact,at Katherine's hospital,60 percent of the HIV-positive male patients were heterosexual and 80 percent of their visitors were neighbours,co-workers,or immediate family members.She most clearly made which type of error?

A)Selective observation
B)Premature closure
C)Overgeneralization
D)Inattention
E)None,she made no error.
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
30
Define the following:academic social research
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31
All of the following characterize exploratory research,EXCEPT which one?

A)Exploratory research has few guidelines to follow.
B)Exploratory research illuminates understudied areas.
C)Exploratory research rarely yields definitive answers.
D)Exploratory research tends to be qualitative.
E)Exploratory research documents causes,tests theories,and provides reasons.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
32
What precipitates premature closure?

A)the scientific community deprioritizes investigations of a topic for political or cultural reasons
B)the subjects of a panel study decline continued participations in the research,or are no longer suitable candidates for the research
C)the subjects of a case study decline continued participations in the research,or are no longer suitable candidates for the research
D)a researcher feels he or she has the answers and does not need to listen,seek information,or raise questions any longer
E)a researcher is forced to conclude an investigation due to financial,temporal,or other practical constraints on the research process
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
33
A type of data-collection technique that most closely follows the logic and principles of natural science,in which researchers create situations and examine their effects on participants,is called

A)content analysis.
B)experimental research.
C)survey research.
D)field research.
E)historical comparative research.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
34
Joe Foss studied gender differences in attitudes toward mathematics and science among 45 Grade 1 students.Over the next 12 years,he studied the same 45 children when they were in Grades 5,8,and 12.This is which type of research?

A)Case study research
B)Cross-sectional research
C)Time-series research
D)Panel study research
E)Action-oriented research
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
35
Existing statistics research

A)is the examination of numerical information from government documents or official reports.
B)is most frequently used for descriptive research.
C)is done by asking people questions using a written questionnaire.
D)allows a researcher to discover features in the content of large amounts of material that might otherwise go unnoticed.
E)may be time consuming if the researcher does not carefully consider the meaning of what he or she finds.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
36
Which of the following are the two major approaches or orientations to social research methods?

A)Micro and macro
B)Qualitative and quantitative
C)Explanatory and exploratory
D)Applied and academic
E)Cross-sectional and longitudinal
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
37
Which of the following techniques is used by both qualitative and quantitative researchers?

A)Content analysis
B)Existing statistics
C)Field research
D)Focus groups
E)Historical comparative research
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
38
Who coined the term "public sociology"?

A)Emile Durkheim
B)Herbert Gans
C)Statistics Canada spokesperson
D)Michael Burawoy
E)Wilkinson
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
39
Which of the following terms denotes oorganizations composed of a body of experts in a field that are often motivated by particular advocacy goals?

A)panels
B)scientific community
C)think tanks
D)applied social researchers
E)academic social researchers
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
40
There are various ways in which acquiring knowledge might address the topic of climate change.The statement "David Suzuki says that climate change is one of the most serious environmental threats facing the world today" is an example of what source of knowledge?

A)Personal experience
B)Media myth
C)Tradition
D)Authority
E)Common Sense
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Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
41
Define the following:descriptive research
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42
Define the following:historical research
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43
Define the following:longitudinal research
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44
Define the following:case-study research
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45
Define the following:cross-sectional research
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46
Define the following:public sociology
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47
Define the following:cohort study
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48
Define the following:existing statistics research
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49
Define the following:content analysis
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50
Define the following:panel study
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51
Define the following:focus group
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52
Define the following:empirical evidence
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53
Define the following:overgeneralization
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54
Define the following:premature closure
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55
Define the following:explanatory research
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56
Define the following:field research
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57
Define the following:experimental research
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58
Define the following:halo effect
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59
Define the following:data
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60
Define the following:exploratory research
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61
Define the following:qualitative interview
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62
Define the following:social research
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63
Define the following:selective observation
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64
Define the following:quantitative data
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65
Define the following:survey research
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66
Define the following:scientific method
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67
Define the following:think tanks
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68
Define the following:scientific community
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69
Define the following:qualitative data
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70
Define the following:time-series study
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