Deck 23: Enterprise Social Networks and Knowledge Management

Question 1

What is an enterprise social network (ESN)?

Answer 1

An enterprise social network (ESN)is a software platform that uses social media (SM)to facilitate cooperative work of people within an organization.Instead of using outward-facing SM platforms like Facebook and Twitter,ESNs use specialized enterprise social software designed to be employed inside the organization.These applications may incorporate the same functionality used by traditional social media,including blogs,microblogs,status updates,image and video sharing,personal sites,and wikis.The primary goal of ESNs is to improve communication,collaboration,knowledge sharing,problem solving,and decision making within organizations.

Question 2

Which of the following is true of social media (SM)?

A)Using social media is an old-style,organization-centered technique.
B)Social media is used for sending messages and attempts to manage,influence,and control customers and partners.
C)Organizations know social media is popular and can be strategically beneficial.
D)Social media markets to employees and not customers.

Answer 2

C

Question 3

A(n)________ is the percent of people who achieve a certain result for an organization.

A)bounce rate
B)exit rate
C)exchange rate
D)conversion rate

Answer 3

D

Question 4

All companies have teams who are trained to use social media (SM).

Question 5

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

A)enterprise social network
B)content management system
C)earned value management
D)expert system

Question 6

The process of creating value from intellectual capital and sharing that knowledge with employees,managers,suppliers,customers,and others who need it is called ________.

A)knowledge management
B)value engineering
C)knowledge engineering
D)earned value management

Question 7

A(n)________ refers to the percent of people who visit a Web site and then immediately leave.

A)bounce rate
B)exit rate
C)exchange rate
D)conversion rate

Question 8

Conversion rate refers to the percent of people that visit a Web site and then immediately leave.

Question 9

Depending on an organization's strategy,it will use different social media platforms in different ways.

Question 10

Knowledge management can improve the effectiveness and efficiency of a process.

Question 11

Enterprise social networks (ESNs)use outward-facing social media platforms like Facebook and Twitter.

Question 12

Explain briefly how organizations view a social media information system (SMIS).

Question 13

Using enterprise social networks (ESNs),employees can bypass managers and post ideas directly for the CEO to read.

Question 14

Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics.

Question 15

________ is performed to identify the strengths and weaknesses in an opponent's use of social media in a social media information system (SMIS).

A)Factor analysis
B)Risk analysis
C)Win-loss analytics
D)Competitive analysis

Question 16

Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS)?

A)Every social media user is a target audience.
B)Only teenagers form the target audience.
C)Identifying a target audience helps organizations focus its marketing efforts.
D)Once a target audience is identified,any social media platform can be used.

Question 17

Success metrics are also known as key performance indicators (KPIs).

Question 18

A(n)________ refers to a content structure employed by Enterprise social networks (ESNs)that emerges from the processing of many user tags.

A)heteronomy
B)agronomy
C)folksonomy
D)cytotaxonomy

Question 19

Which of the following is the first step in developing a social media information system (SMIS)?

A)Define what the organization wants to achieve with social media.
B)Identify metrics that will indicate whether an organization has achieved its goals.
C)Maximize metrics like conversion rate and bounce rate.
D)Identify the organization's target audience.

Question 20

________ indicate whether an organization has achieved its goals.

A)Vanity metrics
B)Cyclomatic complexities
C)Halstead complexities
D)Success metrics

Question 21

Expert systems are easy to maintain.

Question 22

________ are rule-based systems that encode human knowledge in the form of If/Then rules.

A)Document management systems
B)Expert systems
C)Content management systems
D)Enterprise resource planning systems

Question 23

Document contents in content management systems are perishable.

Question 24

In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.

Question 25

What are the alternatives to content management applications?

Question 26

Expert systems came into existence long after the use of social media and the Internet.

Question 27

Which of the following statements is true of expert systems?

A)Small changes in the rules can cause unexpected outcomes.
B)The programs that process a set of rules are called expert systems codes.
C)They are easy to maintain because of their rule-based nature.
D)They require very few labor hours from both experts and designers.

Question 28

What is knowledge management? How does it benefit an organization?

Question 29

Documents in content management systems exist in isolation from each other.

Question 30

Content management systems cannot store graphics.

Question 31

It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.

Question 32

Which of the following is a challenge for content management systems (CMS)?

A)Content databases cannot hold large numbers of documents.
B)Documents exist in isolation from each other.
C)The systems must maintain linkages among documents.
D)CMS content is static.

Question 33

Software is the only component present in a content management system.

Question 34

The largest collection of documents ever assembled exists on the Internet,and the world's best known document search engine is ________.

A)Yahoo
B)Bing
C)Google
D)AltaVista

Question 35

What are expert systems?

Question 36

Which of the following is a disadvantage of expert systems?

A)They cannot be updated to meet the changes in technology.
B)They cannot consist of more than one If/Then rule.
C)They are difficult to develop and maintain.
D)The system's knowledge is available only to high-skilled experts.

Question 37

What are content management systems? Define the challenges of content management.

Question 38

Which of the following statements is true of the content management application alternatives?

A)In-house systems are far less expensive to maintain than off-the-shelf products.
B)Organizations develop an in-house system to track machine maintenance procedures.
C)Custom content management applications are economical to develop and maintain.
D)Off-the-shelf products have considerably less functionality than most in-house systems.

Question 39

________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.

A)Document management systems
B)Enterprise resource systems
C)Expert systems
D)Content management systems

Question 40

Custom content management applications are expensive to develop and maintain.