Deck 9: Social Computing

Question 1

Which of the following is FALSE of social computing?

A)It focuses on improving collaboration.
B)It encourages user-generated content.
C)It allows social information to remain anonymous.
D)It combines social behavior and IT to create value.

Answer 1

C

Question 2

Social computing transfers power to _____________.

A)Executives
B)Government officials
C)Managers
D)Ordinary people

Answer 2

D

Question 3

In the "Trip to Europe: Cancelled" case, the daughter's post on Facebook ___________.

A)was considered retaliation, so the court reversed the ruling
B)was generic enough that it had no impact on the court's ruling
C)was a violation of the confidentiality agreement, but it still wasn't bad enough to have an impact on the ruling
D)was a violation of the confidentiality agreement, so the court reversed the ruling

Answer 3

D

Question 4

The country where social media has the greatest influence on purchasing decisions is __________.

A)China
B)Japan
C)South Korea
D)US

Question 5

Which of the following option does the Opening Case mention as a way for Snapchat to make money?

A)Developing affiliate relationships with gaming companies
B)Monitoring and tracking people to sell that information to marketers
C)Offering premium services like storing photos
D)Charging a small fee for downloading the app

Question 6

The Organizational, Relationship, and Contact Analyzer (ORCA)was first tested in __________.

A)Afghanistan
B)Chicago
C)New York
D)Los Angeles

Question 7

Which of the following is NOT a use of enterprise social networks?

A)Social collaboration
B)Social hacking
C)Social intelligence
D)Social publishing

Question 8

___________________ is a business use of wikis.

A)Creating a project management central repository
B)Gathering real-time market intelligence
C)Getting customer feedback
D)Quickly sharing information with people interested in their products

Question 9

Snapchat was designed to _____________.

A)allow people to send files to a controlled list of recipients for a limited time.
B)make it easier to share Google Doc photos.
C)replace Twitter.
D)support the existing functionality of Facebook by making it easier to share pictures.

Question 10

The ______________ example illustrates how important it is to understand the mechanics of how a social media platform works before you try to use it.
A.American Apparel
B.CVS
C.Kenneth Cole
D.Walmart

Question 11

According to Krebs, most profit-seeking cybercriminals live in ___________.

A)China
B)Eastern Europe
C)North Korea
D)The US

Question 12

Snapchat began to catch on in ___________ with ______________ being its first users.

A)2011; college students
B)2011; high school students
C)2014; college students
D)2014; high school students

Question 13

One key feature of __________________ is the ability to remix applications and data.

A)Web 1.0
B)Web 2.0
C)Web 3.0
D)None of the above

Question 14

Compared to physical crime, online theft is ____________ likely to become public knowledge because companies __________.

A)less; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers
B)less; worry that the disclosure will inflict more damage than the theft by frightening away customers
C)more; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers
D)more; worry that the disclosure will inflict more damage than the theft by frightening away customers

Question 15

Which of the following is NOT a way Krebs currently makes money?

A)Identifying cyber-criminals
B)Giving speeches about security
C)Taking on data-mining projects for financial companies
D)Blogging for the Washington Post

Question 16

StumbleUpon is an example of _____________.

A)Media sharing
B)Professional networking
C)Social bookmarking
D)Virtual meeting place

Question 17

Which of the following is TRUE of Snapchat?

A)They accepted Facebook's purchase offer of $3 billion.
B)They accepted Google's purchase offer of $4 billion.
C)"Snapchat Stories" has been wildly popular.
D)Their customers' user names and phone numbers were hacked in 2013.

Question 18

The Organizational, Relationship, and Contact Analyzer (ORCA)was designed to better understand social networks of ____________.

A)business executives
B)government officials
C)insurgents or criminals
D)non-profit organizations

Question 19

Which of the following is NOT a conclusion that can be drawn from the "Trip to Europe: Cancelled" case?

A)It can be harmful to an individual to post highly personal information on social media sites.
B)The law protects businesses from harmful posts on social media sites.
C)Parents are responsible for what their children post on social media sites.
D)Social media sites are not protected by the law.

Question 20

________________ are focused on helping users stores, organize, search, and manage bookmarks of web pages on the internet.

A)Social bookmarking
B)Social news
C)Web 2.0 media sites
D)Virtual meeting places

Question 21

Craigslist is an example of a_____________.

A)Peer-to-peer shopping model
B)Rating, review, and recommendation site
C)Shopping community
D)Social marketplace

Question 22

Which of the following is a risk of social commerce?

A)Brand awareness
B)Problem identification
C)Quality of comments
D)None of the above are risks

Question 23

YouTube's main revenue stream is _________.

A)Subscription membership
B)Advertising
C)A-la-carte/spot video purchasing
D)Selling storage space

Question 24

Which of the following is an example of using LinkedIn for market research?

A)Obtain feedback from followers on advertising campaigns or market research.
B)Following what a company is saying and following what everyone is saying back.
C)Test market your messages, giving people 2-3 options and asking fans which one they prefer and why.
D)Solicit advice regarding a topic or issue by going to specific groups.

Question 25

Luxury brands often use ________________ to dispose of special-run, sample, overstock, or liquidation goods.

A)rating sites
B)group shopping
C)shopping communities
D)social marketplaces

Question 26

Which of the following is a benefit of social commerce?

A)Privacy
B)Security
C)Testing
D)All of the above are benefits

Question 27

_____________ involves obtaining feedback from customers.

A)Conversational marketing
B)Social influence
C)Social intelligence
D)Viral marketing

Question 28

The Organizational, Relationship, and Contact Analyzer (ORCA)begins by __________.

A)assigning a numerical probability to particular affiliations
B)linking people who have been arrested
C)singling out influential individuals
D)analyzing data from informants

Question 29

One risk of social media is that ________ percent of individuals contribute __________ of the content.

A)only 10; 90
B)only 20; 80
C)80; only 20
D)90; only 10

Question 30

Peer-to-peer shopping models encourage ________ and include sites like __________.

A)collaborative consumption; Amazon, Epinions, Buzzillions
B)collaborative consumption; Zipcar, Airbnb, LendingClub
C)honest communication between consumers; Amazon, Epinions, Buzzillions
D)honest communication between consumers; Zipcar, Airbnb, LendingClub

Question 31

YouTube executives consider traditional television a __________ business and YouTube a ___________ business.

A)dwindling; future-thinking
B)future-thinking; dwindling
C)retailing; wholesale
D)wholesale; retailing

Question 32

Which of the following is an example of using Twitter for market research?

A)Obtain feedback from followers on advertising campaigns or market research.
B)Take advantage of the tools that enable you to find people in the industries in which they operate.
C)Test market your messages, giving people 2-3 options and asking fans which one they prefer and why.
D)Solicit advice regarding a topic or issue by going to specific groups.

Question 33

Which of the following is an example of using Facebook for market research?

A)Following what a company is saying and following what everyone is saying to them.
B)Take advantage of the tools that enable you to find people in the industries in which they operate.
C)Test-market your messages, giving people 2-3 options and asking fans which one they prefer and why.
D)Soliciting information from customers and interacting with them.

Question 34

In 2013, YouTube viewership ___________ by ___________ percent.

A)decreased; 50
B)decreased; 75
C)increased; 50
D)increased; 75

Question 35

Which of the following is used to conduct market research?

A)Social advertisements
B)Social intelligence
C)Sponsored stories
D)Viral marketing

Question 36

Which of the following is a business-to-business sharing firm?

A)Amazon
B)LinkedIn
C)LiquidSpace
D)Zipcar

Question 37

Which of the following is the richest source of data for market research and customer service?

A)conversational marketing
B)customer ratings and reviews
C)expert ratings and reviews
D)sponsored reviews

Question 38

_____________ companies need to monitor social computing for negative comments.

A)All
B)Most
C)No
D)Some

Question 39

Groupon is an example of ___________.

A)a rating site
B)group shopping
C)a shopping community
D)a social marketplace

Question 40

__________________ refer(s)to word-of-mouth advertising.

A)Social advertising
B)Social apps
C)Social influence
D)Viral marketing

Question 41

Ratings and reviews typically come from customers, experts, and sponsors.

Question 42

One major benefit for businesses of social networking is that customers can assist other customers in online forums.

Question 43

The "Trip to Europe: Cancelled" case illustrates the damage posts on Twitter can have.

Question 44

Papa John's Pizza fired a cashier for a racist comment on a receipt that was posted on _____________; the chairman and CEO posted an apology on ___________.

A)Facebook; Facebook
B)Facebook; Twitter
C)Twitter; Facebook
D)Twitter; Twitter

Question 45

Zipcar is a type of peer-to-peer shopping model.

Question 46

____________ turned a really bad situation (selling bad/defective products)into a positive by apologizing on Weibo, which demonstrated the company's willingness to quickly and successfully resolve the crisis.

A)Ikea
B)McDonald's
C)Mercedes-Benz
D)Starbucks

Question 47

Companies like Mercedes-Benz, Starbucks, and Nokia use ____________ for their marketing campaigns in China.

A)Facebook
B)Twitter
C)Renren
D)Weibo

Question 48

Regarding Human Resource issues, social computing applications do NOT help with ___.

A)Directly contacting the people in charge of the jobs you want
B)Finding a job more quickly and efficiently
C)Training employees to be more successful in their jobs
D)Hiring better employees

Question 49

Blogs are often inaccurate even though they quickly bring current, breaking news to the public more effectively than traditional news stations.

Question 50

HR departments use social computing applications ______________ their organizations.

A)inside
B)outside
C)inside and outside
D)None of the above - social computing can't help with HR

Question 51

RSS speeds up response time on web pages.

Question 52

To be a passive job seeker, you need to _____________.

A)Blog frequently
B)Maintain online profiles that accurately reflect your background and skills
C)Scan online social networks and blogs frequently for open jobs
D)Use Bullhorn Reach software to search jobs on eight different social networks simultaneously

Question 53

Which of the following is TRUE of online job sites?

A)The vast majority of senior-level positions in the US are now listed only online.
B)They are the fastest, least expensive, and most efficient method to connect employers and potential employees.
C)The best site for starting the process of finding a job is CareerBuilder.com.
D)While they are a little expensive to use, they are more than worth it.

Question 54

Snapchat has an opt out policy to protect its customers.

Question 55

Which of the following is FALSE of customer empowerment?

A)Customers know how to use the wisdom and power of crowds to their benefit.
B)Customers are still not entirely sure how to interact with companies online.
C)Customers have elevated expectations concerning their experiences with companies.
D)Customers are not just purchasers but advocates and influencers.

Question 56

Privacy is often invaded through social networks.

Question 57

Which of the following is FALSE of Weibo?

A)It is exactly like Twitter, except it is in China.
B)It has a much larger market penetration in China than Twitter does in the US.
C)It has a 140 character limit like Twitter but also allows users to add pictures, videos, and hyperlinks.
D)It enables users to watch videos and view pictures seamlessly instead of clicking on hyperlinks like Twitter.

Question 58

Facebook is rapidly growing in Africa because it doesn't have any competition.

Question 59

Customers _____________________ because of Web 2.0.

A)are less empowered
B)are more empowered
C)have seen no difference
D)are generally happier

Question 60

Social networking sites help businesses identify problems quickly so they can alleviate customer anger.

Question 61

Discuss five benefits of social commerce for businesses with some real-world examples.

Question 62

What are the benefits and drawbacks of social computing? As someone about to enter the marketplace, how can social computing impact your future job prospects? NOTE: this second question is not as subjective as it may appear; in other words, there are wrong answers to this question.

Question 63

List and describe the five Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have five examples).

Question 64

While Weibo has been widely successful for marketing efforts in the past, it may not be that way in the future since the Chinese government has started jailing many microbloggers for their dissenting voices online.

Question 65

Conversational marketing helps with the marketing process of _____________.

Question 66

List the two marketing processes for which social computing is particularly useful. Explain how social media sites can be used in these processes using real-world examples.

Question 67

Viral marketing means monitoring, collecting, and analyzing information from social networking sites.

Question 68

Social networking allows people to passively look for jobs.

Question 69

Marketing research is easier using online versus traditional methods.

Question 70

_______________________ is a method of electronic commerce that takes all of the key aspects of social networks and focuses them on buying things.

Question 71

Social capital refers to the number of _____________________ a person has within and between social networks.

Question 72

Customers are more empowered than ever because of social networking.

Question 73

What do job coaches recommend for how much time you should spend on different activities when looking for a job? Given the tips in the book, explain how you plan on using your time online when you start looking for a job. Why do you think it is important to focus on these particular things?

Question 74

Given how much YouTube viewership is increasing every year, people predict YouTube will kill television.

Question 75

Social commerce refers to the delivery of electronic commerce activities and transactions through ____________________.

Question 76

________________________________ is an inclusive term for the use of social computing in business.

Question 77

____________________________________ is when companies utilize social computing tools to obtain feedback from customers.

Question 78

Craigslist is a social marketplace used for direct sales.