Exam 9: Social Computing

_____________ companies need to monitor social computing for negative comments.

Social computing transfers power to _____________.

___________________ is a business use of wikis.

____________ turned a really bad situation (selling bad/defective products)into a positive by apologizing on Weibo, which demonstrated the company's willingness to quickly and successfully resolve the crisis.

StumbleUpon is an example of _____________.

________________ are focused on helping users stores, organize, search, and manage bookmarks of web pages on the internet.

Which of the following is FALSE of social computing?

YouTube's main revenue stream is _________.

The Organizational, Relationship, and Contact Analyzer (ORCA)was designed to better understand social networks of ____________.

The ______________ example illustrates how important it is to understand the mechanics of how a social media platform works before you try to use it. A.American Apparel B.CVS C.Kenneth Cole D.Walmart

Which of the following option does the Opening Case mention as a way for Snapchat to make money?

Viral marketing means monitoring, collecting, and analyzing information from social networking sites.

Which of the following is NOT a conclusion that can be drawn from the "Trip to Europe: Cancelled" case?

Customers are more empowered than ever because of social networking.

Zipcar is a type of peer-to-peer shopping model.

Snapchat has an opt out policy to protect its customers.

Which of the following is the richest source of data for market research and customer service?

Social networking allows people to passively look for jobs.

Regarding Human Resource issues, social computing applications do NOT help with ___.

Craigslist is a social marketplace used for direct sales.