Deck 13: Subculture and Social Class

Question 1

Identify the correct statement about the Hispanic subculture.

A) The Hispanic subculture is a single, homogeneous market.
B) They are distributed unequally across the United States.
C) They are highly urbanized, with 93 percent living in cities.
D) They are a prime market because they are more affluent than any other racial group.
E) Most Hispanics live in the West, particularly in California.

Answer 1

B

Question 2

One of the misconceptions about income level in the U.S.is that affluence necessarily increases with:

A) business expansion.
B) networking.
C) education.
D) age.
E) experience.

Answer 2

D

Question 3

According to Charles Shaninger,which of the following is superior for both method and place of purchase of highly visible,symbolic,and expensive objects?

A) Education
B) Ethnicity
C) Gender
D) Social class
E) Income

Answer 3

D

Question 4

Which of the following is the largest minority ethnic subcultural group in America?

A) African American
B) Hispanic
C) Asian
D) Caucasian
E) European

Question 5

Which of the following is NOT true about the acculturation processes?

A) It is important in the modern world.
B) It begins when a person from one culture moves to a different culture or subculture to live and work.
C) It is important for people who move to different regions within the same country and must adapt to different subcultural meanings.
D) It is important for marketing managers, who must try to understand the cultural meanings of consumers in societies and subcultures different than their own.
E) It is characterized as having a blend of "me-generation" and old-fashioned family values and as strongly influencing the values of other groups.

Question 6

Marketers typically examine the _____ of the subculture by describing the cultural meanings shared by members of the subculture.

A) content
B) process
C) size
D) ethnicity
E) attitudes

Question 7

Which of the following has the highest per capita discretionary income?

A) The mature market
B) The echo generation
C) The teen market
D) Generation X
E) The baby boomers

Question 8

The largest and most affluent market in history is:

A) the echo generation.
B) the maturity subculture.
C) Generation X.
D) the baby boomer generation.
E) the teen subculture.

Question 9

Which of the following is TRUE about the working class consumers of the United States?

A) They are prone to instant gratification when the money is available
B) They want to continue to pursue ease of labor and leisure
C) They definitely want to "do the right thing" and buy "what's popular"
D) They give importance to their neighborhood
E) They invest in art

Question 10

Cultural content analysis typically emphasizes:

A) gender and ethnicity.
B) occupation and income.
C) values and lifestyles.
D) geographic location and family status.
E) race and religion.

Question 11

Which of the following statements about baby boomers is NOT true?

A) One-quarter of all baby boomers are single.
B) Baby boomers tend to have large families.
C) Baby boomers have spawned a "baby boom echo".
D) Baby boomers have been a major factor in the growing toy market.
E) Baby boomers comprise the most lucrative/challenging market in history.

Question 12

All of the following are general characteristics of baby boomer families EXCEPT:

A) they emphasize health and exercise.
B) they emphasize quality.
C) they are not likely to engage in bargain hunting.
D) they have a blend of "me-generation" and old-fashioned family values.
E) they are unlikely to have college degrees.

Question 13

Which of the following is NOT true about the middle class consumers of the United States?

A) They emulate upper Americans
B) They shop for better brands of clothes at more expensive stores.
C) They depend heavily on relatives for economic and emotional support
D) They give importance to the appearance of their house
E) They have always been concerned with fashion and following recommendations of "experts" in print media.

Question 14

Income is likely to be more important than social class in the purchase of:

A) major kitchen/laundry appliances.
B) imported wine.
C) clothing.
D) automobiles.
E) living room furniture

Question 15

Identify the incorrect statement about borderland regions.

A) The borderlands constitute a geographic subculture with significant marketing potential.
B) The borderlands are an important regional market even though the overall demographics are downscale.
C) About 5.2 million people live on the Mexico side.
D) The U.S. side is swelled by thousands of Mexican citizens who cross the border to work and spend their pesos.
E) Successful marketing strategies recognize the Hispanic culture as the major influence in the borderlands.

Question 16

Subcultural analysis usually begins by identifying broad subcultural groups based on general _____ characteristics.

A) demographic
B) sociographic
C) psychographic
D) geographic
E) economic

Question 17

During the _____ stage of the acculturation process,people are fascinated by the exotic aspects of a foreign culture.

A) honeymoon
B) acceptance
C) rejection
D) tolerance
E) integration

Question 18

Identification with each social class is influenced most strongly by one's:

A) income/family history.
B) social skills/community participation.
C) cultural level/status aspirations.
D) physical appearance/social acceptance.
E) education/occupation.

Question 19

Although acculturation need not be complete or total,an adequate level of adjustment to the subculture is seen during which stage of the acculturation process?

A) Integration stage
B) Confrontational stage
C) Honeymoon stage
D) Tolerance stage
E) Rejection stage

Question 20

All of the following are affective and cognitive factors useful in defining subcultures EXCEPT:

A) emotional reactions.
B) beliefs.
C) values.
D) goals.
E) behavioral norms.

Question 21

Hispanics are a prime market because they are more affluent than any other racial or ethnic group.

Question 22

In the honeymoon stage of acculturation,little acculturation occurs.

Question 23

Social class is defined by a single characteristic such as income or education rather than a composite of many personal and social attributes.

Question 24

Immigrants with more education are more likely to speak English and can obtain better jobs,which in turn allows for greater cultural penetration and enables them to become more completely acculturated.

Question 25

In defining age subcultures,chronological age is often more significant than cognitive age.

Question 26

Hispanics are people with Spanish-speaking ancestry.

Question 27

Since it is easy to obtain good information about Hispanic needs,values,and beliefs,many companies are developing marketing strategies targeted at the Hispanic market.

Question 28

Demographic characteristics of downscale,upscale,and middle income groups illustrate that there is a very strong relationship between college education and income level.

Question 29

Most subcultures share some cultural meanings with the overall society and/or other subcultures.

Question 30

Age groups can be analyzed as subcultures because they often have distinctive values and behaviors.

Question 31

Determining which subculture is most useful in a particular situation requires a careful analysis of the relationships between the product and the consumer.

Question 32

The comparatively small size and high degree of homogeneity of subcultures makes it fairly easy to identify "typical" members of the group.

Question 33

Since the overall demographics are downscale,the borderlands are not considered an important regional market.

Question 34

Many firms have designed new products and redesigned and repositioned old ones for the baby boomer market.

Question 35

In terms of products,baby boomers are more concerned with bargain hunting than the product quality.

Question 36

Ethnic diversity is distributed equally across the United States.

Question 37

The mature market is one of the most rapidly declining subcultures in American society.

Question 38

Resistance to learning/using the language of a new culture is an indication of a lack of commitment to cultural interpenetration.

Question 39

Compared to most women,most men seem to value caring over controlling,sharing over selfishness,and cooperating over dominating.

Question 40

At a conceptual level,social classes are useful for investigating the process by which consumers develop their characteristic beliefs,values,and behavior patterns.

Question 41

List the tentative generalizations offered by Charles Shaninger with reference to social class versus income.

Question 42

_ According to the text,_____ refers to a national status hierarchy by which groups and individuals are distinguished in terms of esteem and prestige.

Question 43

What is social class and what are the primary factors that determine membership in a particular class? Why do Americans have a "love-hate" relationship with this concept?

Question 44

_ _____ are people born between 1946 and 1964.

Question 45

_ The degree to which immigrants,movers,and marketers become acculturated into a new culture or subculture depends on their level of _____,which is the amount and type of social interactions they have with people in the host culture.

Question 46

_ Black,Hispanic,and Asian are the three major _____ in the United States.

Question 47

Briefly explain the three age subcultures discussed in the text.

Question 48

_ _____ refers to how people acquire the ability and cultural knowledge to be skilled consumers in different cultures or subcultures.

Question 49

Briefly discuss the importance of subculture analysis and its impact on marketing strategies.

Question 50

What roles do subcultures and social class play within the larger culture?

Question 51

Define the acculturation process-including the stages involved.Why is language proficiency a useful measure of this process?

Question 52

_ _____ refers to how people in one culture or subculture understand and adapt to the meanings of another culture or subculture.

Question 53

What is meant by "psychological" age? Why should the marketer be especially interested in the teen subculture?

Question 54

Explain the three income categories of American households.

Question 55

_____are distinctive groups of people in a society that share common cultural meanings for affective and cognitive responses,behaviors,and environmental factors.

Question 56

_ In the _____ stage of acculturation,adjustment to the subculture is adequate,although acculturation need not be complete or total.

Question 57

Explain the three major ethnic subcultures in the United States.

Question 58

_ Successful marketing strategies recognize the _____ culture as the major influence in the borderlands.

Question 59

Explain the classification of families under the four social class groups.

Question 60

_ Teens,baby boomers,and the mature market are types of _____.