Question 1

_ In the _____ stage of acculturation,adjustment to the subculture is adequate,although acculturation need not be complete or total.

Accepted Answer

integration

Question 2

_____are distinctive groups of people in a society that share common cultural meanings for affective and cognitive responses,behaviors,and environmental factors.

Accepted Answer

Subcultures

Question 3

According to Charles Shaninger,which of the following is superior for both method and place of purchase of highly visible,symbolic,and expensive objects?

Accepted Answer

A)  Education 
B)  Ethnicity 
C)  Gender 
D)  Social class 
E)  Income 
A)  Education 
B)  Ethnicity 
C)  Gender 
D)  Social class 
E)  Income D

Question 4

Hispanics are a prime market because they are more affluent than any other racial or ethnic group.

Accepted Answer

A) True 
 B)False

Question 5

At a conceptual level,social classes are useful for investigating the process by which consumers develop their characteristic beliefs,values,and behavior patterns.

Accepted Answer

A) True 
 B)False

Question 6

Ethnic diversity is distributed equally across the United States.

Accepted Answer

A) True 
 B)False

Question 7

In the honeymoon stage of acculturation,little acculturation occurs.

Accepted Answer

A) True 
 B)False

Question 8

_ The degree to which immigrants,movers,and marketers become acculturated into a new culture or subculture depends on their level of _____,which is the amount and type of social interactions they have with people in the host culture.

Accepted Answer

cultural i

Question 9

Hispanics are people with Spanish-speaking ancestry.

Accepted Answer

A) True 
 B)False

Question 10

Briefly explain the three age subcultures discussed in the text.

Accepted Answer

The three age subcultures are teens,baby

Question 11

During the _____ stage of the acculturation process,people are fascinated by the exotic aspects of a foreign culture.

Accepted Answer

A)  honeymoon 
B)  acceptance 
C)  rejection 
D)  tolerance 
E)  integration 
A)  honeymoon 
B)  acceptance 
C)  rejection 
D)  tolerance 
E)  integration

Question 12

Since the overall demographics are downscale,the borderlands are not considered an important regional market.

Accepted Answer

A) True 
 B)False

Question 13

Explain the three major ethnic subcultures in the United States.

Accepted Answer

The three major ethnic subcultures in th

Question 14

Social class is defined by a single characteristic such as income or education rather than a composite of many personal and social attributes.

Accepted Answer

A) True 
 B)False

Question 15

In terms of products,baby boomers are more concerned with bargain hunting than the product quality.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements about baby boomers is NOT true?

Accepted Answer

A)  One-quarter of all baby boomers are single. 
B)  Baby boomers tend to have large families. 
C)  Baby boomers have spawned a "baby boom echo". 
D)  Baby boomers have been a major factor in the growing toy market. 
E)  Baby boomers comprise the most lucrative/challenging market in history. 
A)  One-quarter of all baby boomers are single. 
B)  Baby boomers tend to have large families. 
C)  Baby boomers have spawned a "baby boom echo". 
D)  Baby boomers have been a major factor in the growing toy market. 
E)  Baby boomers comprise the most lucrative/challenging market in history.

Question 17

Which of the following is the largest minority ethnic subcultural group in America?

Accepted Answer

A)  African American 
B)  Hispanic 
C)  Asian 
D)  Caucasian 
E)  European 
A)  African American 
B)  Hispanic 
C)  Asian 
D)  Caucasian 
E)  European

Question 18

Cultural content analysis typically emphasizes:

Accepted Answer

A)  gender and ethnicity. 
B)  occupation and income. 
C)  values and lifestyles. 
D)  geographic location and family status. 
E)  race and religion. 
A)  gender and ethnicity. 
B)  occupation and income. 
C)  values and lifestyles. 
D)  geographic location and family status. 
E)  race and religion.

Question 19

Which of the following is TRUE about the working class consumers of the United States?

Accepted Answer

A)  They are prone to instant gratification when the money is available 
B)  They want to continue to pursue ease of labor and leisure 
C)  They definitely want to "do the right thing" and buy "what's popular" 
D)  They give importance to their neighborhood 
E)  They invest in art 
A)  They are prone to instant gratification when the money is available 
B)  They want to continue to pursue ease of labor and leisure 
C)  They definitely want to "do the right thing" and buy "what's popular" 
D)  They give importance to their neighborhood 
E)  They invest in art

Question 20

In defining age subcultures,chronological age is often more significant than cognitive age.

Accepted Answer

A) True 
 B)False

_ In the _____ stage of acculturation,adjustment to the subculture is adequate,although acculturation need not be complete or total.

_____are distinctive groups of people in a society that share common cultural meanings for affective and cognitive responses,behaviors,and environmental factors.

According to Charles Shaninger,which of the following is superior for both method and place of purchase of highly visible,symbolic,and expensive objects?

Hispanics are a prime market because they are more affluent than any other racial or ethnic group.

At a conceptual level,social classes are useful for investigating the process by which consumers develop their characteristic beliefs,values,and behavior patterns.

Ethnic diversity is distributed equally across the United States.

In the honeymoon stage of acculturation,little acculturation occurs.

_ The degree to which immigrants,movers,and marketers become acculturated into a new culture or subculture depends on their level of _____,which is the amount and type of social interactions they have with people in the host culture.

Hispanics are people with Spanish-speaking ancestry.

Briefly explain the three age subcultures discussed in the text.

During the _____ stage of the acculturation process,people are fascinated by the exotic aspects of a foreign culture.

Since the overall demographics are downscale,the borderlands are not considered an important regional market.

Explain the three major ethnic subcultures in the United States.

Social class is defined by a single characteristic such as income or education rather than a composite of many personal and social attributes.

In terms of products,baby boomers are more concerned with bargain hunting than the product quality.

Which of the following statements about baby boomers is NOT true?

Which of the following is the largest minority ethnic subcultural group in America?

Cultural content analysis typically emphasizes:

Which of the following is TRUE about the working class consumers of the United States?

In defining age subcultures,chronological age is often more significant than cognitive age.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 13: Subculture and Social Class

_ In the _____ stage of acculturation,adjustment to the subculture is adequate,although acculturation need not be complete or total.

_____are distinctive groups of people in a society that share common cultural meanings for affective and cognitive responses,behaviors,and environmental factors.

According to Charles Shaninger,which of the following is superior for both method and place of purchase of highly visible,symbolic,and expensive objects?

Hispanics are a prime market because they are more affluent than any other racial or ethnic group.

At a conceptual level,social classes are useful for investigating the process by which consumers develop their characteristic beliefs,values,and behavior patterns.

Ethnic diversity is distributed equally across the United States.

In the honeymoon stage of acculturation,little acculturation occurs.

_ The degree to which immigrants,movers,and marketers become acculturated into a new culture or subculture depends on their level of _____,which is the amount and type of social interactions they have with people in the host culture.

Hispanics are people with Spanish-speaking ancestry.

Briefly explain the three age subcultures discussed in the text.

During the _____ stage of the acculturation process,people are fascinated by the exotic aspects of a foreign culture.

Since the overall demographics are downscale,the borderlands are not considered an important regional market.

Explain the three major ethnic subcultures in the United States.

Social class is defined by a single characteristic such as income or education rather than a composite of many personal and social attributes.

In terms of products,baby boomers are more concerned with bargain hunting than the product quality.

Which of the following statements about baby boomers is NOT true?

Which of the following is the largest minority ethnic subcultural group in America?

Cultural content analysis typically emphasizes:

Which of the following is TRUE about the working class consumers of the United States?

In defining age subcultures,chronological age is often more significant than cognitive age.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters