Deck 14: Reference Groups and Family

Question 1

For which of the following product/brand combinations is reference group influence likely to be strong for the brand-but not for the product?

A) Public luxury
B) Public necessity
C) Private luxury
D) Private necessity
E) Public property

Answer 1

B

Question 2

4 Which of the following is most closely connected to attempts to affect the consumer's self-concept?

A) Value-expressive reference groups
B) Informational reference groups
C) Utilitarian reference groups
D) Formal work reference groups
E) Primary reference groups

Answer 2

A

Question 3

Households made up of unmarried couples are known as:

A) cohabiting couples.
B) traditional couples.
C) non traditional couples.
D) social couples.
E) modern couples.

Answer 3

A

Question 4

Consumers seek to join/use all of the following types of reference groups EXCEPT:

A) dissociative reference groups.
B) primary reference groups.
C) membership reference groups.
D) aspirational reference groups.
E) formal reference groups.

Question 5

One or more parents and one or more children living together in a household are known as a(n):

A) extended family.
B) core family.
C) nuclear family.
D) related family.
E) immediate family.

Question 6

Which of the following is composed of a householder and at least one other person related to him/her by blood,marriage,or adoption?

A) Household
B) Cohabitation unit
C) Immediate unit
D) Family
E) Home

Question 7

All of the following statements about research into family decision making are true EXCEPT:

A) that differences in product class and their impact upon decisions must be considered.
B) that the structure of husband/wife roles must be considered.
C) that the determinants of joint decision making must be analyzed.
D) that the role of children in decision making is not important.
E) that the type of media that would appeal to target audience must be evaluated.

Question 8

Donna used the "silent treatment" to influence her husband to get her a diamond necklace.This situation is an example of which of the following family influence strategies?

A) Emotional influence
B) Legitimate influence
C) Bargaining
D) Impression management
E) Reward/ referent influence

Question 9

A housing unit that is inhabited is termed a:

A) dwelling.
B) household.
C) family unit.
D) habitation.
E) cohabitation unit.

Question 10

A father picks up a new brand of breakfast cereal for his children.In this situation,the children are playing the roles of:

A) gatekeepers.
B) users.
C) disposers.
D) buyers.
E) deciders.

Question 11

The nature and behavior of the American family has been influenced by all of the following EXCEPT:

A) the dramatic increase in dual-income families.
B) the trend toward marrying later in life.
C) the rising divorce rates.
D) the growth of non-traditional families.
E) changes in male employment.

Question 12

The power of a utilitarian reference group is based upon its perceived:

A) ability to control important rewards/punishments.
B) status.
C) expertise.
D) size.
E) wealth.

Question 13

With reference to the family life cycle,the composition of young people who leave home to work or attend college-but return back to live with the parents can be categorized under the:

A) repeat market.
B) recycled market.
C) boomerang market.
D) reunited market.
E) return market.

Question 14

Family decision conflicts are best analyzed with the help of:

A) probability models.
B) means-end chain model.
C) motivational models.
D) wheel models.
E) conflict models.

Question 15

All of the following statements about consumer socialization are true EXCEPT:

A) that it may produce long-lived brand loyalties.
B) that it may occur directly or indirectly.
C) that it is typically passed from parents to children.
D) that it may occur throughout life.
E) that it is restricted to only the parents influencing children and not vice versa.

Question 16

A woman tells her husband about a new family restaurant that has opened in their neighborhood.She is playing the role of a(n):

A) decider.
B) influencer.
C) buyer.
D) user.
E) disposer.

Question 17

Reference group influence for both product/brand purchases is weakest for:

A) public necessities.
B) public luxuries.
C) private luxuries.
D) private necessities.
E) public property.

Question 18

Which of the following relies most heavily on peer group influence (pressure)?

A) Timex watches
B) Playboy magazine
C) Chevrolet minivans
D) Sony DVD players
E) Tupperware

Question 19

Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:

A) utilitarian reference group influence.
B) value-expressive reference group influence.
C) family reference group influence.
D) informational reference group influence.
E) subculture.

Question 20

Which of the following reference groups do advertisers tend to focus on in advertising?

A) Aspirational
B) Primary formal
C) Informational
D) Dissociative
E) Relational

Question 21

Consumer socialization can occur throughout life.

Question 22

Primary informal groups affect consumer knowledge,attitudes,and values,but they do not affect the purchase of specific products and brands.

Question 23

Americans are spending more of their lives in marriage.

Question 24

Shopping time/stress may be reduced by all of the following methods EXCEPT:

A) providing information.
B) assisting in planning.
C) automating processes.
D) developing in-store selling.
E) improving delivery.

Question 25

Light influencer individuals are more likely to use some impression management as well as "expert" influence.

Question 26

Children are most likely to play the role of influencers within their families.

Question 27

By definition,each unique type of reference group can accomplish only a single,specified type of reference group influence.

Question 28

By definition,informational reference groups can only fulfill their function by direct communication and/or demonstration.

Question 29

In an informational reference group influence,information may be conveyed through written critique.

Question 30

The member for whom the purchase is made is called the buyer.

Question 31

Peer groups often administer psychosocial rewards and punishments for adherence to and violations of the reference group code.

Question 32

Two career-married couples with children are the most important component of the new:

A) time-starved
B) money-starved
C) product-starved
D) resource-starved
E) service-starved

Question 33

Working women are distributed equally across all age groups.

Question 34

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

Question 35

The most common non-traditional family is the household with children headed by a woman with no husband present.

Question 36

The influence of reference persons and family members upon the consumer's affective,cognitive,and behavioral responses to marketing strategies are often direct and immediate.

Question 37

Young singles are people under 35 who live by themselves.

Question 38

A native is a person who rents or owns the household.

Question 39

People may identify/affiliate with particular reference groups to avoid punishments.

Question 40

Impression management encompasses premeditated persuasive attempts to enhance one's influence differential in a dyadic relationship.

Question 41

The family segments identified by the family life cycle are not entirely homogeneous.

Question 42

Life in the _____ households is usually more hectic,and the parents are more pressed for time than in other married-couple households.

Question 43

For _____,reference group influence is strong for product purchase,but weak for brand selection.

Question 44

What type(s)of products/brands are most subject to reference group influence? Why?

Question 45

With reference to value-expressive reference group influence,people constantly seek desirable cultural meanings to use in constructing,enhancing,or maintaining their _____.

Question 46

Considering reference group influence on products and brands,a(n)_____ is one that other people are aware an individual owns and uses,one for which they can identify the brand with little or no difficulty.

Question 47

Write a short note on consumer socialization.

Question 48

Briefly describe the factors affecting American families.

Question 49

Briefly describe the role/workings of the three types of reference group influence described in your text.

Question 50

Considering reference group influence on products and brands,a(n)_____ is used at home so that other people (outside the immediate family)would be unaware of its possession or use.

Question 51

_____ includes unrelated people living together,such as college roommates or unmarried couples of the opposite or same sex.

Question 52

Briefly describe the six common types of family influence strategies.

Question 53

_____ arises when family members disagree about some aspect of the purchase decision.

Question 54

Briefly define reference groups and describe five of the most common types.

Question 55

A(n)_____ involves two or more people whom someone uses as a basis for comparison/information in forming affective and cognitive responses and performing behaviors.

Question 56

Shopping time/stress may be reduced by automation.

Question 57

Briefly describe the decision-making roles that may be played by family members and the analysis involved as a marketer.

Question 58

Stages of the family life cycle that contain _____ are quite important to many marketers dealing with toys,clothing,and video products.

Question 59

Briefly describe the patterns or styles of influence behaviors.

Question 60

The _____ usually means a married-couple family with children under 18.

Question 61

What is the underlying assumption of the Family Life Cycle? What limitations does this approach face even after its most recent modernization? How can the concept aid the marketer?

Question 62

Briefly describe the marketing strategies to help reduce shopping time and stress.