Question 1

The member for whom the purchase is made is called the buyer.

Accepted Answer

A) True 
 B)False  False

Question 2

Briefly describe the decision-making roles that may be played by family members and the analysis involved as a marketer.

Accepted Answer

Research has shown that different people in the family may take on different social roles and perform different behaviors during decision making and consumption.
Influencers provide information to other family members about a product/service.Gatekeepers control the flow of information into the family.
Deciders control the final determination of the what,when,where,and how of purchase.Buyers actually carry out the purchase decision.
Users consume/use the product/service.
Disposers get rid of a depleted product and/or discontinue the use of a service.
From the perspective of the Wheel of Consumer Analysis,each family member and his or her roles and behaviors are part of the social environment for the other family members.Thus,studying family decision making requires that marketers study the social interactions among family members and the resulting patterns of reciprocal influence.

Question 3

A native is a person who rents or owns the household.

Accepted Answer

A) True 
 B)False  False

Question 4

Donna used the "silent treatment" to influence her husband to get her a diamond necklace.This situation is an example of which of the following family influence strategies?

Accepted Answer

A)  Emotional influence 
B)  Legitimate influence 
C)  Bargaining 
D)  Impression management 
E)  Reward/ referent influence 
A)  Emotional influence 
B)  Legitimate influence 
C)  Bargaining 
D)  Impression management 
E)  Reward/ referent influence

Question 5

The _____ usually means a married-couple family with children under 18.

Accepted Answer

The answer of The _____ usually means a married-couple family...

Question 6

Which of the following reference groups do advertisers tend to focus on in advertising?

Accepted Answer

A)  Aspirational 
B)  Primary formal 
C)  Informational 
D)  Dissociative 
E)  Relational 
A)  Aspirational 
B)  Primary formal 
C)  Informational 
D)  Dissociative 
E)  Relational

Question 7

Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:

Accepted Answer

A)  utilitarian reference group influence. 
B)  value-expressive reference group influence. 
C)  family reference group influence. 
D)  informational reference group influence. 
E)  subculture. 
A)  utilitarian reference group influence. 
B)  value-expressive reference group influence. 
C)  family reference group influence. 
D)  informational reference group influence. 
E)  subculture.

Question 8

Young singles are people under 35 who live by themselves.

Accepted Answer

A) True 
 B)False

Question 9

Shopping time/stress may be reduced by automation.

Accepted Answer

A) True 
 B)False

Question 10

Primary informal groups affect consumer knowledge,attitudes,and values,but they do not affect the purchase of specific products and brands.

Accepted Answer

A) True 
 B)False

Question 11

For which of the following product/brand combinations is reference group influence likely to be strong for the brand-but not for the product?

Accepted Answer

A)  Public luxury 
B)  Public necessity 
C)  Private luxury 
D)  Private necessity 
E)  Public property 
A)  Public luxury 
B)  Public necessity 
C)  Private luxury 
D)  Private necessity 
E)  Public property

Question 12

Two career-married couples with children are the most important component of the new:

Accepted Answer

A)  time-starved 
B)  money-starved 
C)  product-starved 
D)  resource-starved 
E)  service-starved 
A)  time-starved 
B)  money-starved 
C)  product-starved 
D)  resource-starved 
E)  service-starved

Question 13

The family segments identified by the family life cycle are not entirely homogeneous.

Accepted Answer

A) True 
 B)False

Question 14

Americans are spending more of their lives in marriage.

Accepted Answer

A) True 
 B)False

Question 15

The nature and behavior of the American family has been influenced by all of the following EXCEPT:

Accepted Answer

A)  the dramatic increase in dual-income families. 
B)  the trend toward marrying later in life. 
C)  the rising divorce rates. 
D)  the growth of non-traditional families. 
E)  changes in male employment. 
A)  the dramatic increase in dual-income families. 
B)  the trend toward marrying later in life. 
C)  the rising divorce rates. 
D)  the growth of non-traditional families. 
E)  changes in male employment.

Question 16

Impression management encompasses premeditated persuasive attempts to enhance one's influence differential in a dyadic relationship.

Accepted Answer

A) True 
 B)False

Question 17

By definition,each unique type of reference group can accomplish only a single,specified type of reference group influence.

Accepted Answer

A) True 
 B)False

Question 18

Working women are distributed equally across all age groups.

Accepted Answer

A) True 
 B)False

Question 19

What is the underlying assumption of the Family Life Cycle? What limitations does this approach face even after its most recent modernization? How can the concept aid the marketer?

Accepted Answer

The Family Life Cycle assumes that peopl

Question 20

Family decision conflicts are best analyzed with the help of:

Accepted Answer

A)  probability models. 
B)  means-end chain model. 
C)  motivational models. 
D)  wheel models. 
E)  conflict models. 
A)  probability models. 
B)  means-end chain model. 
C)  motivational models. 
D)  wheel models. 
E)  conflict models.

The member for whom the purchase is made is called the buyer.

Briefly describe the decision-making roles that may be played by family members and the analysis involved as a marketer.

A native is a person who rents or owns the household.

Donna used the "silent treatment" to influence her husband to get her a diamond necklace.This situation is an example of which of the following family influence strategies?

The _____ usually means a married-couple family with children under 18.

Which of the following reference groups do advertisers tend to focus on in advertising?

Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:

Young singles are people under 35 who live by themselves.

Shopping time/stress may be reduced by automation.

Primary informal groups affect consumer knowledge,attitudes,and values,but they do not affect the purchase of specific products and brands.

For which of the following product/brand combinations is reference group influence likely to be strong for the brand-but not for the product?

Two career-married couples with children are the most important component of the new:

The family segments identified by the family life cycle are not entirely homogeneous.

Americans are spending more of their lives in marriage.

The nature and behavior of the American family has been influenced by all of the following EXCEPT:

Impression management encompasses premeditated persuasive attempts to enhance one's influence differential in a dyadic relationship.

By definition,each unique type of reference group can accomplish only a single,specified type of reference group influence.

Working women are distributed equally across all age groups.

What is the underlying assumption of the Family Life Cycle? What limitations does this approach face even after its most recent modernization? How can the concept aid the marketer?

Family decision conflicts are best analyzed with the help of:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 14: Reference Groups and Family

The member for whom the purchase is made is called the buyer.

Briefly describe the decision-making roles that may be played by family members and the analysis involved as a marketer.

A native is a person who rents or owns the household.

Donna used the "silent treatment" to influence her husband to get her a diamond necklace.This situation is an example of which of the following family influence strategies?

The _____ usually means a married-couple family with children under 18.

Which of the following reference groups do advertisers tend to focus on in advertising?

Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:

Young singles are people under 35 who live by themselves.

Shopping time/stress may be reduced by automation.

Primary informal groups affect consumer knowledge,attitudes,and values,but they do not affect the purchase of specific products and brands.

For which of the following product/brand combinations is reference group influence likely to be strong for the brand-but not for the product?

Two career-married couples with children are the most important component of the new:

The family segments identified by the family life cycle are not entirely homogeneous.

Americans are spending more of their lives in marriage.

The nature and behavior of the American family has been influenced by all of the following EXCEPT:

Impression management encompasses premeditated persuasive attempts to enhance one's influence differential in a dyadic relationship.

By definition,each unique type of reference group can accomplish only a single,specified type of reference group influence.

Working women are distributed equally across all age groups.

What is the underlying assumption of the Family Life Cycle? What limitations does this approach face even after its most recent modernization? How can the concept aid the marketer?

Family decision conflicts are best analyzed with the help of:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters