Deck 8: Electronic and Mobile Commerce

Question 1

G2C applications support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

Answer 1

False

Question 2

B2C commerce sales amount to less than 5% of total U.S. retail sales.

Answer 2

True

Question 3

An organization uses buy-side e-commerce to purchase goods and services from its suppliers.

Answer 3

True

Question 4

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

Question 5

Conversion to an e-commerce or m-commerce system enables organizations to increase the accuracy of order processing and order fulfillment.

Question 6

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

Question 7

Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

Question 8

Blind networks and premium blind networks are two forms of mobile advertising networks.

Question 9

A growing trend is consumers researching products online but then purchasing those products at their local brick-and-mortar stores.

Question 10

Many banks offer mobile banking as an application download that enables users to check their balances, transfer funds, pay bills, and find ATM locations.

Question 11

The insurance business adapted to the Internet faster than any other arm of finance.

Question 12

AdMob is a mobile advertising provider that serves up ads for displays on mobile devices and in applications like those that run on Android and iPhone.

Question 13

The length of the sales process for typical B2B sale is much slower than for the typical C2C sale.

Question 14

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

Question 15

One of the main measures of success for mobile advertising is CTR or consumer true response.

Question 16

The volume of U.S. mobile commerce is estimated to reach about $31 billion by 2016 or about 7% of total U.S. B2C e-commerce sales.

Question 17

The B2B market is considerably larger than the B2C with B2B revenue about 13 times B2C revenue.

Question 18

Bartering is a technique used be advertisers to recapture shoppers who abandoned a Web site without making a purchase.

Question 19

In spite of the recent economic downturn, Web site operators have shunned the idea of bartering for goods and services.

Question 20

The Supreme Court ruled that online retailers do not need to collect sales taxes on any online purchases.

Question 21

Smart cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords. They can also store monetary values for spending.

Question 22

Based on a Supreme Court ruling, Internet-based merchants need to charge sales tax only when _____.

A) the sale price exceeds $100.00
B) buyers live in a state where the merchant has physical facilities
C) buyers purchase certain enumerated items
D) items are purchased through a C2C Web site

Question 23

Around _____ percent of U.S. Internet users have purchased an item online.

A) 50%
B) 33%
C) 80%
D) 66%

Question 24

A storefront broker is a business that serves as an intermediary between your Web site and online merchants who have the actual products and retail expertise.

Question 25

Digital certificates verify both purchaser and supplier identities in an e-commerce transaction.

Question 26

_____ is a form of e-commerce in which the length of the sales process is typically hours to a few days and there are one or two people involved in the decision making.

A) m-commerce
B) B2B
C) C2C
D) B2C

Question 27

_____ is a subset of e-commerce that involves electronic transactions between consumers and a third party to facilitate the process.

A) B2B
B) B2C
C) G2C
D) C2C

Question 28

A digital certificate is an attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or a Web site.

Question 29

A(n) _____ is a single Web site that offers many products and services at one Internet location.

A) Web portal
B) cybermall
C) e-boutique
D) none of the above

Question 30

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

A) Disintermediation
B) Social networking
C) Market segmentation
D) Market augmentation

Question 31

Smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted.

Question 32

For 2009, U.S. B2B revenue was estimated to be approximately ______.

A) $292 billion
B) $680 billion
C) $29 trillion
D) $3.8 trillion

Question 33

A smart card carries no preset spending limit, and each month the user can pay all or part of the amount owed.

Question 34

The Secure Sockets Layer communicates protocol secures sensitive data involved in e-commerce that has been encrypted.

Question 35

PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

Question 36

The volume of mobile commerce in the U.S. by 2016 is expected to amount to ______ of total U.S. B2C e-commerce.

A) less than 5%
B) roughly 7%
C) nearly 15%
D) over 20%

Question 37

The three basic components of a successful e-commerce model include content, commerce, and community.

Question 38

Implicit personalization techniques capture user-provided information, such as information from warranties, surveys, user registrations, and contest entry forms completed online.

Question 39

Mobile coupons _____.

A) have a much higher redemption rate than paper coupons
B) can be sent to mobile shoppers by numerous mobile coupon aggregators
C) require special smartphone apps to be scanned by the standard red laser scanners used at checkout stands
D) all of the above

Question 40

The elimination of intermediate organizations between the producer and the consumer is called _____

A) market segmentation
B) social networking
C) disintermediation
D) none of the above

Question 41

_____ is an approach used to capture user provided data such as information from warranties and user registration.

A) Click stream data
B) Implicit personalization technique
C) Explicit personalization technique
D) Phishing

Question 42

The five stages of B2B and B2C e-commerce include: 1) search and identify, 2) select and negotiate, 3) ______ , 4) product and service delivery, and after-sales service.

Question 43

The ______ is a security technique associated with the use of credit cards at the time of purchase that checks additional digits printed on the back of the card.

A) Address Verification System
B) Advanced Authorization
C) Payment Card Industry security standard
D) Card Verification Number

Question 44

A(n) _____ tag is an HTML code, not visible on the displayed Web page, that contains keywords representing your Web site's content.

A) HTML
B) meta
C) HTTP
D) identifier

Question 45

Authentication technologies are used by many organizations to _____.

A) verify the accuracy of their product descriptions and prices
B) verify the ship to address of their online customers
C) confirm the URL of their suppliers' Web sites
D) confirm the identity of the user requesting access to information or assets

Question 46

Retargeting ______.

A) is aimed at the approximately 50% of Web site visitors who shop using smartphone applications
B) employs targeted and personalized ads to redirect shopper's back to a retailer's Web site they previously abandoned
C) attempts to change Web shopper buying habits to get them to consider products they have never considered purchasing before
D) attempts to change Web shopper buying habits by getting them to visit Web sites they have not seen before

Question 47

______ e-Commerce applications support transactions between governments such as the federal government and state or local governments.

Question 48

_____ is not one of the three basic components of a successful e-commerce model.

A) content
B) conversation
C) community
D) commerce

Question 49

The ______ is a standard set of specification for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices.

A) Wireless Application Protocol
B) Payment Card Industry standard
C) Secure Sockets Layer
D) Xipwire

Question 50

The Wireless Application Protocol _____.

A) provides secure, encrypted, wireless communications
B) serves as a Web browser on handheld, wireless devices
C) is an alternative to PCI
D) none of the above

Question 51

Pricing mobile ads at cost per thousand views is abbreviated _____.

A) CPR
B) CPM
C) CPC
D) CPA

Question 52

_____ is the conducting of business activities electronically over computer networks.

Question 53

Poor Web site performance frequently leads to _____.

A) inadequate customer service
B) lost orders
C) abandonment of e-commerce Web sites
D) all of the above

Question 54

A(n) _____ card is issued to selected employees to help streamline the traditional purchase order and invoice payment process.

A) p
B) debit
C) credit
D) charge

Question 55

A digital certificate verifies ______.

A) the purchaser has sufficient fund to make the purchase
B) the purchaser and supplier are who they claim to be
C) the quality of the item purchased is such that it is fit for use
D) the electronic transaction conforms to the PCI standard

Question 56

_____ is a standard that spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis.

A) Secure Sockets Layer
B) Card Verification Number
C) Virtual private network
D) Payment Card Industry

Question 57

_____ is a Web site that offers personalized shopping consultations for shoppers interested in upscale, contemporary clothing and accessories.

A) E-tailer
B) E-boutique
C) Electronic exchange
D) Web portal

Question 58

______ is a form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

Question 59

_____ is a subset of e-commerce where all the participants are organizations.

Question 60

The predominant pricing model used on a blind advertising network and abbreviated CPC is _____.

A) cost to compare
B) cost per click
C) cost per consumer
D) cost per contact

Question 61

_____ occurs when someone uses your personal identifying information to commit fraud or other crimes.

Question 62

A(n) _____ joins competitors and suppliers alike to buy and sell goods, trade market information, and run back office operations.

Question 63

Message boards and chat rooms can build a loyal ______ of people who are interested in and enthusiastic about the company and its products and services.

Question 64

_____ is the direct sale of products or services by businesses to consumers through electronic storefronts.

Question 65

The two most widely used Web server software packages are Apache HTTP Server and Microsoft _____.

Question 66

Mobile ad impressions are generally bought at a cost per ______, cost per click, or cost per action.

Question 67

______ create a trust chain throughout the transaction, verifying both the purchaser and supplier identities. .

Question 68

Unlike a credit card, a smart card does not shown your account number or _____ anywhere on the card.

Question 69

The use of cell phones has become commonplace to make purchases and transfer funds between consumers. Two options are available: payments linked to _____ and payments added to your phone bill.

Question 70

The most successful e-commerce solutions must be designed to be highly _____ so that they can be upgraded to meet unexpected user traffic.

Question 71

The _____ is responsible for guaranteeing that the people or organizations granted these unique certificates are, in fact, who they claim to be.

Question 72

With the Secure Sockets Layer communication protocol, the data is always _____ ensuring that your transactions are not subject to interception.

Question 73

______ is a key sector of wholesale e-commerce and purchases in this arena often approach 40 percent of a manufacturing company's total revenues.

Question 74

______ involves consumers and businesses paying to purchase physical goods, information, or services that are posted or advertised online.

Question 75

It is estimated that the mobile coupon redemption rate will grow to about ____ percent worldwide by 2016.

Question 76

______ is a service that can be reached from Twitter that routes your shopping-related questions to an expert who can provide unbiased opinions and links to products within minutes.

Question 77

Most people agree that an effective Web Site is one that creates an attractive presence and meets the needs of ______.

Question 78

All credit card customers are protected from paying more than _____ for fraudulent transactions.

Question 79

The amount of storage capacity and computing power required of the e-commerce Web server depends on two things: the volume of e-commerce transactions that must be processed and the _____.

Question 80

The ______ security standard spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant.