Exam 8: Electronic and Mobile Commerce

Pricing mobile ads at cost per thousand views is abbreviated _____.

The ______ is a standard set of specification for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices.

The ______ is a security technique associated with the use of credit cards at the time of purchase that checks additional digits printed on the back of the card.

Briefly explain the use of the p-card.

Most people agree that an effective Web Site is one that creates an attractive presence and meets the needs of ______.

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

The _____ is responsible for guaranteeing that the people or organizations granted these unique certificates are, in fact, who they claim to be.

The ______ security standard spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant.

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

A digital certificate verifies ______.

For 2009, U.S. B2B revenue was estimated to be approximately ______.

_____ is the conducting of business activities electronically over computer networks.

______ create a trust chain throughout the transaction, verifying both the purchaser and supplier identities. .

Why is m-commerce maturing much latter in North America than in Western Europe and Japan?

Implicit personalization techniques capture user-provided information, such as information from warranties, surveys, user registrations, and contest entry forms completed online.

Explain the secure sockets layer works.

The volume of mobile commerce in the U.S. by 2016 is expected to amount to ______ of total U.S. B2C e-commerce.

Bartering is a technique used be advertisers to recapture shoppers who abandoned a Web site without making a purchase.

A(n) _____ card is issued to selected employees to help streamline the traditional purchase order and invoice payment process.

______ e-Commerce applications support transactions between governments such as the federal government and state or local governments.