Deck 2: The Evolution of Public Relations

Question 1

Who created what is believed to be the first in-house public relations department?

A) Macy's
B) Westinghouse Corporation
C) Atlanta Railroads
D) General Electric

Answer 1

B

Question 2

Ida B.Wells' work focused her activist work on:

A) Women's right to vote
B) The Civil Wary
C) Racial discrimination
D) The abuse of power by big business

Answer 2

C

Question 3

The first president to make extensive use of press conferences was

A) Franklin Roosevelt.
B) Theodore Roosevelt.
C) Harry Truman.
D) Andrew Johnson.

Answer 3

B

Question 4

According to the text,what was the first organization to create an in-house public relations department?

A) Macys
B) Westinghouse
C) Pennsylvania Railroad
D) Proctor & Gamble

Question 5

What organization or family is Ivy Lee best known for counseling?

A) The Rockefeller Family
B) BBC
C) Ivory Soap
D) Westinghouse

Question 6

Which is NOT a reason why there is an influx of women working in public relations?

A) Women can start public relations firms without a lot of capital.
B) Women tend to have better listening/communication skills than men.
C) Women have a better business or bottom-line sense than men.
D) Women make more money in public relations than most comparable fields.

Question 7

The "grande dame" of fashion public relations is

A) Eleanor Lambert.
B) Leone Baxter.
C) Jenny Lind.
D) Doris Fleischman.

Question 8

According to the text,which of the following is a development that will shape public relations in the upcoming years?

A) An increased emphasis on measurement.
B) Increased pressure on practitioners to become accredited.
C) Lessening cultural differences.
D) Nationalism.

Question 9

Which is NOT a reason why public relations practitioners should use research with regard to reputation management?

A) social audits
B) communication audits
C) networking
D) environmental monitoring

Question 10

The word "propaganda" dates back to

A) the Crusades.
B) Pope Gregory XV
C) the American Revolution.
D) the Republic of Venice.

Question 11

After WWII,the primary reason for the expansion of public relations was

A) The sense of alienation felt by citizens.
B) A discontent with the public relations programs of large corporations.
C) The formation of the Public Relations Society of America.
D) Economic expansion.

Question 12

Which is NOT a correct "matching pair"?

A) 1960s/brought about need for issues management.
B) 1900-1920/public relations an extension of the journalistic function.
C) 1920s-1960s/psychological and social effects of persuasion.
D) 1900s/press agentry model.

Question 13

Which is NOT associated with the legendary P.T.Barnum?

A) Jenny Lind
B) press agentry
C) Tom Thumb
D) Annie Oakley

Question 14

Which is the most "balanced" or feedback-based of Grunig's four models of public relations?

A) public information
B) press agentry/publicity
C) two-way symmetric
D) two-way asymmetric

Question 15

Henry Ford is known for using two basic public relations concepts.What are they?

A) press agentry and third party endorsement
B) positioning and hype
C) using public unity and creating a sound relationship with consumers
D) positioning and being accessible to the press

Question 16

This budding young practitioner was asked by President Woodrow Wilson to organize a massive public relations effort to unite the nation and to influence world opinion during World War I.

A) Elmer Davis
B) Paul W. Garrett
C) George Creel
D) Edward L. Bernays

Question 17

Arthur W.Page advocated that public relations was a

A) management function.
B) humanistic function.
C) media-centric function.
D) negotiating function.

Question 18

Which term best describes new innovations such as YouTube and MySpace?

A) social media
B) news media
C) direct media
D) symmetrical media

Question 19

Who is credited with creating the "bill stuffer"?

A) Samuel Insull
B) Henry Ford
C) Moss Kendriz
D) Ivy Lee

Question 20

Who was the first politician to publish a book,Commentaries,which he used to further his ambitions?

A) Saint Paul
B) Julius Caesar
C) Herodotus
D) Pope Urban II

Question 21

Note the recent push and campaigns by persons to have English as the "official" language of the U.S.,in light of recent immigration reform and struggles.What are the key arguments and tactics on "their" side as well as their opponents that try for a more "welcoming" approach to Hispanic/Latino audiences?

Question 22

Edward Bernays was known as the first influential person to coin or utilize the term
"Public relations counsel."

Question 23

Compare how the Ludlow Massacre was handled in comparison to a recent,major mine controversy/disaster such as the Sago Mines in West Virginia.How did the tactics,media coverage,and outcomes differ?

Question 24

The fastest-growing minority audience in the United States is the African-American audience.

Question 25

Women in higher levels of management are now common in business and industry.

Question 26

Relationship management builds specifically on the notion of asymmetrical communication.

Question 27

Women constitute about 70 percent of all public relations practitioners.

Question 28

Moss Kendrix was known for the saying "What the public thinks counts!"

Question 29

The Creel Committee oversaw public relations/propaganda efforts for President
Woodrow Wilson during World War I.

Question 30

In 1900,Henry Ford obtained coverage of the Model T automobile by demonstrating it to a reporter from the Detroit Tribune newspaper.

Question 31

The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.