Exam 2: The Evolution of Public Relations
Who created what is believed to be the first in-house public relations department?
B
Women in higher levels of management are now common in business and industry.
False
Compare how the Ludlow Massacre was handled in comparison to a recent,major mine controversy/disaster such as the Sago Mines in West Virginia.How did the tactics,media coverage,and outcomes differ?
The Ludlow Massacre, which occurred in 1914 in Colorado, and the Sago Mine disaster in West Virginia in 2006, are both tragic events that involved mining controversies and disasters. However, the handling of these events, including tactics, media coverage, and outcomes, differed significantly.
In the case of the Ludlow Massacre, the tactics used by the mining company and local authorities were brutal and violent. The massacre resulted in the deaths of striking coal miners and their families, and the event sparked national outrage and led to increased labor rights and regulations in the mining industry.
On the other hand, the Sago Mine disaster was met with a more coordinated and organized response. The tactics used focused on rescue and recovery efforts, with a greater emphasis on worker safety and accountability. The media coverage of the Sago Mine disaster was extensive, with 24-hour news coverage and updates on the rescue efforts. This widespread media attention helped to keep the public informed and put pressure on authorities to take action.
In terms of outcomes, the Ludlow Massacre led to significant changes in labor laws and regulations, as well as increased awareness of worker rights and safety. The Sago Mine disaster also resulted in changes to mining regulations and safety protocols, but the response was more immediate and focused on rescue and recovery efforts.
Overall, the handling of the Ludlow Massacre and the Sago Mine disaster differed in terms of tactics, media coverage, and outcomes. The Ludlow Massacre was marked by violence and brutality, while the Sago Mine disaster saw a more coordinated and organized response with a focus on rescue and recovery. The media coverage of both events played a significant role in shaping public opinion and influencing the outcomes.
Relationship management builds specifically on the notion of asymmetrical communication.
The Creel Committee oversaw public relations/propaganda efforts for President Woodrow Wilson during World War I.
Which is NOT a reason why there is an influx of women working in public relations?
Which is the most "balanced" or feedback-based of Grunig's four models of public relations?
This budding young practitioner was asked by President Woodrow Wilson to organize a massive public relations effort to unite the nation and to influence world opinion during World War I.
The fastest-growing minority audience in the United States is the African-American audience.
What organization or family is Ivy Lee best known for counseling?
Edward Bernays was known as the first influential person to coin or utilize the term "Public relations counsel."
The first president to make extensive use of press conferences was
Which is NOT a reason why public relations practitioners should use research with regard to reputation management?
In 1900,Henry Ford obtained coverage of the Model T automobile by demonstrating it to a reporter from the Detroit Tribune newspaper.
Which term best describes new innovations such as YouTube and MySpace?
According to the text,what was the first organization to create an in-house public relations department?
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