Deck 8: Retail, E-Commerce, and Mobile Commerce Technology

Question 1

Online retailers face tough _________ problems when selling online because of the need to design systems to accept and process a huge volume of small orders,to physically pick items from warehouse shelves and put them into boxes,to be sure that the correct labels are applied,and to accept returns.

A)Transportation and service
B)Payment and logistics
C)Credit processing and delivery
D)Order fulfillment,logistics,and reverse logistics

Answer 1

D

Question 2

Instead of treating mobile commerce and traditional retailing as separate retail channels,the National Retail Federation recommends an integrated strategy called _________________ retailing.

A)Integrated market
B)Multi-channel
C)Omni-channel
D)Multi-tier

Answer 2

C

Question 3

________ codes are machine-readable 2D images that can be scanned by mobile devices to launch a web site or advertising copy.

A)Bar
B)Mobile
C)QR
D)Weblink

Answer 3

C

Question 4

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers tap their mobile device on a(n)__________ device in order to transfer funds to Macy's.

A)ATM
B)EFT
C)NFC
D)PayPal

Question 5

B2B comprises about ________ percent of e-commerce dollar volume.

A)25
B)33
C)50
D)85

Question 6

________ are the first generation to have grown up surrounded by digital devices and Internet connectivity.

A)Digital natives
B)Digital immigrants
C)Digital dependents
D)Electronic pioneers

Question 7

The discount retailer Target feels threatened by customers who ________.

A)showroom its stores using mobile devices
B)comment on social media
C)use multiple brand-based touchpoints
D)post QR codes on blogs

Question 8

For banks,online transactions are an inexpensive alternative to branch banking.Transaction costs are about ________ per online transaction versus ________ at a physical branch.

A)2 cents;$1.07
B)15 cents;90 cents
C)25 cents;50 cents
D)50 cents;$1.07

Question 9

Most retailers still view e-commerce and mobile commerce channels as _________.

A)much more profitable and risky than other channels.
B)competing with traditional brick-and-mortar stores.
C)limited to consumers under 30 years old.
D)their most expensive sales channels.

Question 10

________ provides online banking in 60 countries.

A)Citi Online
B)Cyber Chase
C)HSBCnet
D)AmazonApp

Question 11

Two major B2B models are ________.

A)Auctions and social commerce
B)Catalogs and vertical markets
C)Sell-side marketplaces and e-sourcing
D)Outsourcing and horizontal markets

Question 12

An e-wallet is a software application that uses ________ to keep a user's data secure.

A)encryption
B)firewalls
C)anti-malware
D)cloud computing

Question 13

As part of its mobile check-in strategy,Macy's has partnered with ________ to create check-in programs that reinforce shopping behavior at retail outlets.

A)Twitter
B)YouTube
C)Foursquare and Shopkick
D)Google and Facebook

Question 14

At sellers that are click-and-mortar companies,such as Levi's or GM,________ has (have)forced them to limit their B2C efforts,or not to sell direct online.

A)Short codes
B)QR codes
C)Channel conflict
D)Risky online payment systems

Question 15

Technologies used by the retailer Macy's to engage mobile shoppers include all of the following except ________.

A)NFC
B)IoT
C)SMS short codes
D)QR codes

Question 16

The ________ strategy takes into consideration the potential impact of social media,whereby customers interact with the brand on sites like Facebook or Twitter and share brand experiences with others in their social network.

A)Cross-channel
B)Multi-channel
C)Omni-channel
D)Retail channel

Question 17

________ are comfortable with technology,but view retail channels as separate and distinct and may not incorporate mobile technology into their shopping behavior.

A)Digital natives
B)Digital immigrants
C)Digital dependents
D)Electronic generation

Question 18

Dell sells millions of dollars of refurbished computer equipment each year through its @delloutlet Twitter account,which is referred to as ________.

A)An online auction
B)Omni-channel sales
C)Social commerce
D)Web channel sales

Question 19

_________ refer to the generation that will place even greater demands on retailers,expecting to use technology to accomplish all facets of the shopping experience.

A)Digital natives
B)Digital immigrants
C)Digital dependents
D)Electronic generation

Question 20

Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices.What do retailers need to do to stay competitive given how empowered consumers have become?

A)Retailers need clear strategies to respond to the empowered consumer by price-matching or finding ways to offer greater value.
B)Retailers must implement data analytics to distinguish patterns in their best customers' shopping behavior.
C)Retailers need to reduce the number of sales channels so they are able to cut product prices.
D)Retailers need to offer free shipping and returns.

Question 21

Graphic images like the one below are typically used for ______________.

A)Providing links to online content
B)Innovative brand logos
C)Generating augmented reality images
D)Reprogramming mobile devices

Question 22

___________ apps generate graphic images that are superimposed on pictures of real objects,such as rooms and roads.For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all food services,such as Starbucks and Pizza Hut,inside the building.

A)Augmented reality
B)Mobile visual search
C)Location based marketing
D)Mobile media

Question 23

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional PC market?

A)Mobile consumers are much more demanding and have higher standards for quality.
B)The greater number of mobile devices and operating systems makes it hard to create websites and apps that work well with all device/OS combinations.
C)It's hard to predict if the mobile market will even exist a few years from now.
D)Mobile OSs are dramatically more complicated than traditional PC OSs.

Question 24

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.

A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Question 25

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.

A)reduces the number of employees needed to process purchasing
B)reduces the procurement cycle time to order and receive items
C)empowers suppliers to negotiate terms of service
D)empowers an organization's staff with product information needed to make intelligent decisions when procuring items

Question 26

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.

A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Question 27

________ serve one industry,such as automotive or chemical,along the entire supply chain.

A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Question 28

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.

A)Personal
B)Location-based
C)Augmented reality
D)Relationship

Question 29

Indirect materials in one industry are purchased as-needed using a practice called ________.

A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Question 30

Organizations purchase materials to produce finished goods,which is referred to as ________,and products for daily operational needs,which is referred to as ________.

A)indirect procurement;direct procurement
B)direct procurement;indirect procurement
C)e-sourcing;e-procurement
D)e-procurement;e-sourcing

Question 31

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Question 32

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.

A)Mini-transfers
B)Micro-credits
C)Micropayments
D)ATM

Question 33

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.During check out,users activate the Starbucks app,which creates a ___________ that can be scanned at check out.

A)Seven digit numerical code
B)Bar code or QR code
C)Credit voucher
D)Password

Question 34

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ______________,________________,payment methods,and even location.

A)Previous purchases,product preferences
B)Privacy concerns,government regulations
C)Brand attitudes,political preferences
D)Social media,email preferences

Question 35

Mobile payment systems employ a range of technologies.Which of the following is not used for mobile payments?

A)NFC
B)SMs
C)QR codes
D)Augmented reality

Question 36

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.

A)auction
B)B2C
C)buy-side marketplace
D)sell-side marketplace

Question 37

The ability to make _____________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

A)Mini-transfer exchanges
B)Micropayments
C)Micro-credit charges
D)Mini-credit transactions

Question 38

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?

A)Concerns about privacy and security
B)Consumers find mobile devices too complicated to use for commerce
C)Limited and inconvenient mobile payment options
D)Lack of technological standardization (devices,OSs,browsers,etc. )

Question 39

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.

A)Bar code
B)QR code
C)Augmented reality
D)NFC

Question 40

As mobile commerce grows,there is a greater demand for _________ that make transactions from smartphones and other mobile devices convenient,safe,and secure.

A)Broadband protocols
B)Credit cards
C)Debit cards
D)Payment systems

Question 41

Digital dependents are the first generation to have grown up surrounded by digital devices and Internet connectivity.

Question 42

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

A)Phishing
B)Smishing
C)Cloning
D)Vishing

Question 43

GPS systems use ____________ to determine where the GPS device is located anywhere on the earth.

A)A network of radio towers
B)The earth's magnetic field
C)Satellites
D)The position of the stars

Question 44

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Question 45

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Question 46

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Question 47

Unlike retailers that are frustrated by the phenomenon of in-store shoppers using smartphones for comparison shopping,Macy's Backstage Pass Program encourages shoppers to access product information and promotional videos using QR codes and SMS.

Question 48

Some retailers are frustrated by showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores and online shopping sites.

Question 49

When GPS information is added to map layers containing things like store names,customer names,traffic pattern data,etc. ,it creates a ___________.

A)GeoDatabase
B)Geographic Information System
C)Mobile Map System
D)Geographic Warehouse

Question 50

While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel,it is expected that strategies integrating the customer experience will emerge resulting in omni-channel retailing.

Question 51

Modern retailers will increasingly rely on data analytics to distinguish patterns or trends in consumer shopping behavior across channels to identify the best ways to satisfy customer needs.

Question 52

In today's retail environment,the consumer is more empowered than ever to find the lowest price available for a product or service.

Question 53

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Question 54

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is ______________.

A)Phishing
B)Smishing
C)Cloning
D)Vishing

Question 55

Using a fraudulent voice message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is _____________.

A)Phishing
B)Smishing
C)Cloning
D)Vishing

Question 56

In addition to paying bills through wireline banking or from ATMs,a number of companies are now providing their customers with the option of paying bills directly from a cell phone.This trend is proving particularly attractive to mobile users in __________.

A)Europe
B)North America
C)Developing countries
D)Senior citizen communities

Question 57

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Question 58

The path by which consumers pursue purchases today is often linear and predictable.

Question 59

Because of intense competition,retailers cannot afford to be too conservative,or they risk losing out to competitors with technologies that enhance the shopping experience,reduce costs,and integrate sales channels.

Question 60

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ___________.This allows the perpetrator to have calls and other transactions billed to the original phone.

A)Phishing
B)Smishing
C)Cloning
D)Vishing

Question 61

A benefit of in-store tracking to provide an enhanced shopping experience for the consumer is that companies do not have to be concerned about privacy issues.

Question 62

Exchanges may be public or private,depending on whether or not they are open to the public.

Question 63

Exchanges are sites that are open to the public at all times and where many buyers and sellers conduct business transactions.

Question 64

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

Question 65

The sell-side marketplace model is similar to the B2C model in which the buyer is expected to come to the seller's site,view catalogs,and place an order.

Question 66

When customers interact with a brand using their mobile devices,information is collected about customers that can be used to optimize the interactions.

Question 67

Retail sales via online channels,financial services,travel services,and digital products (e.g. ,music- and movie-streaming services)are widely popular forms of B2B commerce.

Question 68

The ultimate goal of retail strategy is to offer consumers multiple brand-based touchpoints that leverage the strengths of each channel.

Question 69

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of mobile retailing.

Question 70

The buying or selling of goods and services using a wireless,handheld device such as a cell phone or tablet computer is called mobile commerce.

Question 71

The primary e-sourcing methods are online auctions,RFQ processing,and private exchanges.

Question 72

The most well-known B2B site is Amazon.com,whose IT developments received U.S.patents that keep it ahead of competition.

Question 73

Ordering a pair of shoes from Zappos.com using a mobile app or purchasing music from iTunes from your iPod is an example of mobile marketing.

Question 74

B2B comprises 35 percent of e-commerce dollar volume.

Question 75

In vertical exchanges,prices change continuously like a stock exchange,based on the matching of supply and demand.

Question 76

Vertical exchanges serve one industry while horizontal exchanges serve many industries that use the same products or services.

Question 77

Online banking transaction costs are about 2 cents per transaction versus 6 cents per transaction at a physical branch.

Question 78

E-sourcing refers to many different procurement methods that make use of an electronic venue for identifying,evaluating,selecting,negotiating and collaborating with suppliers.

Question 79

Corporate procurement,also called corporate purchasing,deals with the transactional elements of buying products and services by an organization for its operational and functional needs.

Question 80

By using B2B,organizations can restructure their supply chains and partner relationships.