Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

Retail sales via online channels,financial services,travel services,and digital products (e.g. ,music- and movie-streaming services)are widely popular forms of _________ commerce.

___________ apps generate graphic images that are superimposed on pictures of real objects,such as rooms and roads.For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all food services,such as Starbucks and Pizza Hut,inside the building.

Indirect materials in one industry are purchased as-needed using a practice called ________.

Mobile payment systems employ a range of technologies.Augmented reality is perhaps one of the most common technologies being applied in the area of mobile payment apps.

Using a fraudulent voice message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is _____________.

Vertical exchanges serve one industry while horizontal exchanges serve many industries that use the same products or services.

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.Upon check out,users activate the Starbucks app,which creates a credit voucher that can be handed to the cashier.

During periods of high volume in retail stores,employees can set up temporary mobile check-out stations capable of scanning merchandise bar codes,processing credit card payments,and printing receipts.Employees can even walk through a fixed station line offering to expedite checkout for those customers paying by credit card.This is an example of Mobile POS.

________ exchanges serve one industry (e.g. ,automotive,chemical),along the entire supply chain.

The primary e-sourcing methods are online auctions,RFQ processing,and private exchanges.

The buying or selling of goods and services using a wireless,handheld device such as a cell phone or tablet computer is called mobile commerce.

The picture below is an example of a QR code.

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.During check out,users activate the Starbucks app,which creates a ___________ that can be scanned at check out.

The ability to make micropayments allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

The path by which consumers pursue purchases today is often linear and predictable.

Online retailers face tough _________ problems when selling online because of the need to design systems to accept and process a huge volume of small orders,to physically pick items from warehouse shelves and put them into boxes,to be sure that the correct labels are applied,and to accept returns.

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ____________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

GPS systems use ____________ to determine where the GPS device is located anywhere on the earth.

B2B comprises 35 percent of e-commerce dollar volume.