Deck 1: The Horizontal Revolution

Question 1

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of _______ used by companies to communicate a message'?

A)mediums
B)blogs
C)apps
D)vehicles
E)connections

Answer 1

A
Explanation: A)Communication travels using a medium (or channel)such as word-of-mouth,television,radio,newspaper,magazine,signage,the internet,direct mail,or telephone.

Question 2

Facebook applications apply to which of the following zones of social media?

A)Social community only.
B)Social publishing only.
C)Social entertainment and social commerce.
D)Social commerce and social community.
E)Social community,publishing,entertainment,and commerce.

Answer 2

E
Explanation: E)We differentiate Facebook from typical SNS though,because of the expansive nature of its offerings.Facebook defines itself not as a social network (although it did begin as one,and retains networking functionality),but as a social utility.

Question 3

Which of the following best fits the role of a 'Digital Native?'

A)A current Sophomore in college.
B)Your grandparents.
C)Bill Gates,founder of Microsoft.
D)Your 50 year old uncle.
E)Larry Page,founder of Google.

Answer 3

A
Explanation: A)Digital Natives grow up 'wired' in a highly networked,always-on world.None of the other persons in the answer choices have entirely grown up in such a world,not even Bill Gates,although he helped to create such a world.

Question 4

Which of the following completes the sentence,'Christine maintains her _______ by updating her status,indicating her availability,and adding a friend on Facebook'?

A)social well-being
B)social popularity
C)social presence
D)social identity
E)social commerce

Question 5

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

A)Social storefronts.
B)Deal aggregators.
C)Folksonomies.
D)Connections.
E)Tag clouds.

Question 6

Which of the following best explains what social media are?

A)Anything that involves delivering hosted services online.
B)The means to harness the collective knowledge of a crowd to solve problems and complete tasks.
C)The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks.
D)Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords.
E)People who share their views about a product or service,even though they're not affiliated with the company.

Question 7

Which social media space zone primarily assists in the online buying and selling of products and services?

A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Question 8

A synchronous interaction is best exemplified by which of the following?

A)Watching a YouTube commercial.
B)Posting a reply to a question on a discussion board within the week it was assigned.
C)Responding a day later to an email from your friend.
D)Reading through several blog posts on the Internet.
E)Messaging back and forth via text messaging with your friend.

Question 9

Which of the following best describes a social publishing site,such as a blog?

A)Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics.
B)Information can only be maintained by journalists or specific organizations.
C)Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics.
D)Content is limited to text,graphics and video.
E)None of the above.

Question 10

Which of the following is not true about the phrase,'a culture of participation'?

A)It is based on the belief in democracy.
B)It is one in which people freely interact with others.
C)It exists with open access to venues that allows users to share content.
D)It facilitates the power to build on the content of others from your own unique point of view.
E)It discourages people from passively lurking on social media websites.

Question 11

Which four types are social publishing sites?

A)Social networking sites,message boards,forums,and wikis.
B)Microsharing sites,media sharing sites,social bookmarking and news sites.
C)Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds.
D)Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts.
E)The internet,social software,devices,and social media users.

Question 12

The social utility,Facebook,offers which of the following?

A)Synchronous interactions only.
B)Asynchronous interactions only.
C)Both synchronous and asynchronous interactions.
D)Neither synchronous nor asynchronous interactions.
E)These terms are not relevant to understanding the utility of Facebook.

Question 13

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Question 14

What is the difference between synchronous and asynchronous interactions?

A)Synchronous don't require all the participants to respond immediately;asynchronous occur in real time.
B)Synchronous occur in real time;asynchronous don't require all the participants to respond immediately.
C)Synchronous require social media;asynchronous require traditional media.
D)Synchronous require traditional media;asynchronous require social media.
E)Synchronous require mass media;asynchronous require personal media.

Question 15

Which of the following is considered the most advanced channel in the social entertainment zone?

A)Social entertainment.
B)Social games.
C)Social storefronts.
D)Social identity.
E)Social utility.

Question 16

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

A)Bulk media.
B)Personal media.
C)Mass media.
D)Social media.
E)Individual media.

Question 17

Social media and traditional media are most alike in which regard?

A)Both are only used online.
B)Neither function in online settings.
C)Social and traditional media include only one channel and one vehicle within that channel.
D)Social and traditional media include several channels,and within each channel there are specific vehicles.
E)Social and traditional media are not alike in any way.

Question 18

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

A)Social community.
B)Social commerce.
C)Social entertainment.
D)Social publishing.
E)Social dissemination.

Question 19

Which of the following represents the three channels in the social community zone?

A)Social networking sites,message boards and forums,and wikis.
B)Microsharing sites,media sharing sites,and news sites.
C)Social games and gaming sites,socially enabled console games,and alternate reality games.
D)Reviews and ratings,deal sites and deal aggregators,and social storefronts.
E)The internet,social software,and social media users.

Question 20

Which person best fits the description of a 'Digital Native'?

A)Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party.
B)Bob was raised during the 1980s when the internet was not widespread.
C)Your mother remembers growing up without a personal computer in her home.
D)The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news.
E)Bill Gates is the founder of Microsoft.

Question 21

Which of the following are computer programs that enable users to interact,create and share data online?

A)Devices.
B)Perpetual beta.
C)Tag cloud.
D)Crowdsourcing.
E)Social software.

Question 22

Which of the following completes the sentence,'Web 2.0 is always changing and responding to the needs of the community and is therefore characterized as being in a state of ______'?

A)horizontal revolution
B)digital native
C)reputation economy
D)network effect
E)perpetual beta

Question 23

Which of the following completes the sentence,'Web 2.0 invites producers and consumers to be ______ in product design,delivery,pricing,and promotion'?

A)creators
B)co-producers
C)co-creators
D)designers
E)co-designers

Question 24

Which of the following refers to information flowing across people and not from the top down?

A)The Horizon Revolution.
B)The Parallel Revolution.
C)The Vertical Revolution..
D)The Social Media Revolution.
E)The Horizontal Revolution.

Question 25

Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?

A)scalability
B)radical trust
C)network effect
D)crowdsourcing
E)folksonomy

Question 26

Which of the following are examples of vehicles for each zone of social media?

A)Twitter,Groupon,LinkedIn,Second Life.
B)YouTube,Twitter,Linked-In,Second Life.
C)Twitter,Groupon,YouTube,Second Life.
D)YouTube,Groupon,TripAdvisor,Second Life.
E)Twitter,Groupon,uGame,Second Life.

Question 27

Which of the following completes the sentence,'________ refers to when organizations decentralize decision making and control to their consumers and users'?

A)Reputation economy
B)Radical trust
C)Network effect
D)Horizontal revolution
E)Crowdsourcing

Question 28

Which of the following completes the sentence,'Positive feedback from active contributors on social media platforms creates a ______ where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds'?

A)horizontal revolution
B)digital native
C)reputation economy
D)network effect
E)perpetual beta

Question 29

Which of the following completes the sentence,'The Google Documents software that enables multiple users in different locations to work on the same file is an example of________'?

A)a device
B)social software
C)a wiki
D)a connection
E)cloud computing

Question 30

Which of the following completes the sentence,'_______ describes a process that involves delivering hosted services online'?

A)Cloud computing
B)Data monitoring
C)Crowdsourcing
D)Blogging
E)Microsharing

Question 31

Which of the following completes the sentence,'Google Documents,a program that enables multiple users in different locations to work on the same file,is an example of __________'?

A)social publishing
B)social community
C)social entertainment
D)social software
E)social documents

Question 32

Which of the following is an example of a folksonomy?

A)Users of Amazon's website find a book by using the hashtag 'trilogy'.
B)The Google Documents software that enables multiple users in different locations to work on the same file is an example of social software.
C)Internet users create,publish,rate,edit,and share information with Wikipedia.
D)Twitter limits posts to 140 characters.
E)Second Life and Web Alive allow people to participate as avatars.

Question 33

Which of the following is not a core component of the Social Media Value Chain?

A)Infrastructure.
B)Channels/hosts.
C)Supporting software and services.
D)The Internet.
E)Devices.

Question 34

Which of the following completes the sentence,'____________ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

A)Crowdsourcing
B)Groupthink
C)Cloud computing
D)Blogging
E)Microsharing

Question 35

Which of the following completes the sentence,'______ refers to the process social media users undergo to categorize content according to their own folksonomy'?

A)Crowdsourcing
B)Tagging
C)Cloud computing
D)Blogging
E)Sharing

Question 36

Which of the following is considered to be social software?

A)An iPad.
B)Pinterest.
C)A Dell PC.
D)An iPhone.
E)An Internet-connected game console.

Question 37

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

A)The horizontal revolution
B)Digital natives
C)Reputation economies
D)Network effects
E)Perceptual betas

Question 38

Which of the following best describes what Web 2.0 is?

A)Is not available to use 24/7.
B)A one-way communication device.
C)Does not allow people to communicate through the internet.
D)Is never accessed on smartphones.
E)A communication device for users and senders.

Question 39

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

A)Web 2.0.
B)Facebook.
C)Web 1.0.
D)Twitter.
E)Web 3.0.

Question 40

Which of the following supports the meaning of what Web 2.0 is?

A)Perpetual beta.
B)User-defined content.
C)Web as a platform.
D)The reputation economy.
E)All of the above.

Question 41

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

A)Listen to customer conversations.
B)Act on the company's needs.
C)Act on customers' conversations.
D)Relate information to the company's existing information.
E)Analyze customer conversations.

Question 42

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as _______'?

A)a citizen journalist
B)a digital native
C)an advertiser
D)a netizen
E)a citizen advertiser

Question 43

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

A)Social media marketing.
B)Tradigital marketing.
C)Participation marketing.
D)Traditional marketing.
E)Push marketing.

Question 44

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

A)Public relations,personal selling,and advertising.
B)Bought,sold,and earned.
C)Direct mail,advertising,and personal selling.
D)Deal sites,deal aggregators,and social storefronts.
E)Paid,owned,and earned.

Question 45

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

A)Search engine marketing.
B)Social entertainment.
C)The interruption-disruption model.
D)The horizontal revolution.
E)Cloud computing.

Question 46

Which of the following completes the sentence,'_________ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

A)Crowdsourcing
B)Social media
C)Participation
D)Push messaging
E)Microblogging

Question 47

Which of the following does not characterize tradigital marketing?

A)Mass and targeted online media.
B)Push orientation.
C)Attention gained via orientation.
D)Personalization and relevance.
E)Attention gained via interruption.

Question 48

Which of the following is not considered to be a device that supports the Social Media Value Chain?

A)A Tablet.
B)A Sony digital camera.
C)A MacBook computer.
D)A calculator.
E)An Xbox.

Question 49

Which of the following is referred to as the 'fifth P' of marketing?

A)Perception.
B)Psychology.
C)Person.
D)Participation.
E)Posting.

Question 50

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

A)Entertainment marketing.
B)Social commerce.
C)Monetization.
D)Social entertainment.
E)Cloud computing.