Question 1

Which of the following is considered the most advanced channel in the social entertainment zone?

Accepted Answer

A) Social entertainment. 
B) Social games. 
C) Social storefronts. 
D) Social identity. 
E) Social utility. 
A) Social entertainment. 
B) Social games. 
C) Social storefronts. 
D) Social identity. 
E) Social utility. B

Question 2

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Accepted Answer

A) Web 2.0. 
B) Facebook. 
C) Web 1.0. 
D) Twitter. 
E) Web 3.0. 
A) Web 2.0. 
B) Facebook. 
C) Web 1.0. 
D) Twitter. 
E) Web 3.0. A

Question 3

Which of the following completes the sentence,'________ refers to when organizations decentralize decision making and control to their consumers and users'?

Accepted Answer

A) Reputation economy 
B) Radical trust 
C) Network effect 
D) Horizontal revolution 
E) Crowdsourcing 
A) Reputation economy 
B) Radical trust 
C) Network effect 
D) Horizontal revolution 
E) Crowdsourcing B

Question 4

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of _______ used by companies to communicate a message'?

Accepted Answer

A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections 
A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections

Question 5

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Accepted Answer

A) Entertainment marketing. 
B) Social commerce. 
C) Monetization. 
D) Social entertainment. 
E) Cloud computing. 
A) Entertainment marketing. 
B) Social commerce. 
C) Monetization. 
D) Social entertainment. 
E) Cloud computing.

Question 6

Which of the following best describes a social publishing site,such as a blog?

Accepted Answer

A) Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics. 
B) Information can only be maintained by journalists or specific organizations. 
C) Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics. 
D) Content is limited to text,graphics and video. 
E) None of the above. 
A) Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics. 
B) Information can only be maintained by journalists or specific organizations. 
C) Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics. 
D) Content is limited to text,graphics and video. 
E) None of the above.

Question 7

Which of the following is not a core component of the Social Media Value Chain?

Accepted Answer

A) Infrastructure. 
B) Channels/hosts. 
C) Supporting software and services. 
D) The Internet. 
E) Devices. 
A) Infrastructure. 
B) Channels/hosts. 
C) Supporting software and services. 
D) The Internet. 
E) Devices.

Question 8

Which of the following completes the sentence,'Web 2.0 is always changing and responding to the needs of the community and is therefore characterized as being in a state of ______'?

Accepted Answer

A) horizontal revolution 
B) digital native 
C) reputation economy 
D) network effect 
E) perpetual beta 
A) horizontal revolution 
B) digital native 
C) reputation economy 
D) network effect 
E) perpetual beta

Question 9

Which of the following represents the three channels in the social community zone?

Accepted Answer

A) Social networking sites,message boards and forums,and wikis. 
B) Microsharing sites,media sharing sites,and news sites. 
C) Social games and gaming sites,socially enabled console games,and alternate reality games. 
D) Reviews and ratings,deal sites and deal aggregators,and social storefronts. 
E) The internet,social software,and social media users. 
A) Social networking sites,message boards and forums,and wikis. 
B) Microsharing sites,media sharing sites,and news sites. 
C) Social games and gaming sites,socially enabled console games,and alternate reality games. 
D) Reviews and ratings,deal sites and deal aggregators,and social storefronts. 
E) The internet,social software,and social media users.

Question 10

Which of the following completes the sentence,'Google Documents,a program that enables multiple users in different locations to work on the same file,is an example of __________'?

Accepted Answer

A) social publishing 
B) social community 
C) social entertainment 
D) social software 
E) social documents 
A) social publishing 
B) social community 
C) social entertainment 
D) social software 
E) social documents

Question 11

Which of the following is not true about the phrase,'a culture of participation'?

Accepted Answer

A) It is based on the belief in democracy. 
B) It is one in which people freely interact with others. 
C) It exists with open access to venues that allows users to share content. 
D) It facilitates the power to build on the content of others from your own unique point of view. 
E) It discourages people from passively lurking on social media websites. 
A) It is based on the belief in democracy. 
B) It is one in which people freely interact with others. 
C) It exists with open access to venues that allows users to share content. 
D) It facilitates the power to build on the content of others from your own unique point of view. 
E) It discourages people from passively lurking on social media websites.

Question 12

Which of the following supports the meaning of what Web 2.0 is?

Accepted Answer

A) Perpetual beta. 
B) User-defined content. 
C) Web as a platform. 
D) The reputation economy. 
E) All of the above. 
A) Perpetual beta. 
B) User-defined content. 
C) Web as a platform. 
D) The reputation economy. 
E) All of the above.

Question 13

Which of the following completes the sentence,'Web 2.0 invites producers and consumers to be ______ in product design,delivery,pricing,and promotion'?

Accepted Answer

A) creators 
B) co-producers 
C) co-creators 
D) designers 
E) co-designers 
A) creators 
B) co-producers 
C) co-creators 
D) designers 
E) co-designers

Question 14

Which of the following is an example of a folksonomy?

Accepted Answer

A) Users of Amazon's website find a book by using the hashtag 'trilogy'. 
B) The Google Documents software that enables multiple users in different locations to work on the same file is an example of social software. 
C) Internet users create,publish,rate,edit,and share information with Wikipedia. 
D) Twitter limits posts to 140 characters. 
E) Second Life and Web Alive allow people to participate as avatars. 
A) Users of Amazon's website find a book by using the hashtag 'trilogy'. 
B) The Google Documents software that enables multiple users in different locations to work on the same file is an example of social software. 
C) Internet users create,publish,rate,edit,and share information with Wikipedia. 
D) Twitter limits posts to 140 characters. 
E) Second Life and Web Alive allow people to participate as avatars.

Question 15

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Accepted Answer

A) Social media marketing. 
B) Tradigital marketing. 
C) Participation marketing. 
D) Traditional marketing. 
E) Push marketing. 
A) Social media marketing. 
B) Tradigital marketing. 
C) Participation marketing. 
D) Traditional marketing. 
E) Push marketing.

Question 16

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

Accepted Answer

A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media. 
A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media.

Question 17

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Accepted Answer

A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment. 
A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment.

Question 18

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Accepted Answer

A) Public relations,personal selling,and advertising. 
B) Bought,sold,and earned. 
C) Direct mail,advertising,and personal selling. 
D) Deal sites,deal aggregators,and social storefronts. 
E) Paid,owned,and earned. 
A) Public relations,personal selling,and advertising. 
B) Bought,sold,and earned. 
C) Direct mail,advertising,and personal selling. 
D) Deal sites,deal aggregators,and social storefronts. 
E) Paid,owned,and earned.

Question 19

Which of the following is referred to as the 'fifth P' of marketing?

Accepted Answer

A) Perception. 
B) Psychology. 
C) Person. 
D) Participation. 
E) Posting. 
A) Perception. 
B) Psychology. 
C) Person. 
D) Participation. 
E) Posting.

Question 20

Which of the following completes the sentence,'______ refers to the process social media users undergo to categorize content according to their own folksonomy'?

Accepted Answer

A) Crowdsourcing 
B) Tagging 
C) Cloud computing 
D) Blogging 
E) Sharing 
A) Crowdsourcing 
B) Tagging 
C) Cloud computing 
D) Blogging 
E) Sharing

Which of the following is considered the most advanced channel in the social entertainment zone?

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Which of the following completes the sentence,'________ refers to when organizations decentralize decision making and control to their consumers and users'?

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of _______ used by companies to communicate a message'?

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Which of the following best describes a social publishing site,such as a blog?

Which of the following is not a core component of the Social Media Value Chain?

Which of the following completes the sentence,'Web 2.0 is always changing and responding to the needs of the community and is therefore characterized as being in a state of ______'?

Which of the following represents the three channels in the social community zone?

Which of the following completes the sentence,'Google Documents,a program that enables multiple users in different locations to work on the same file,is an example of __________'?

Which of the following is not true about the phrase,'a culture of participation'?

Which of the following supports the meaning of what Web 2.0 is?

Which of the following completes the sentence,'Web 2.0 invites producers and consumers to be ______ in product design,delivery,pricing,and promotion'?

Which of the following is an example of a folksonomy?

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Which of the following is referred to as the 'fifth P' of marketing?

Which of the following completes the sentence,'______ refers to the process social media users undergo to categorize content according to their own folksonomy'?

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 1: The Horizontal Revolution

Which of the following is considered the most advanced channel in the social entertainment zone?

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Which of the following completes the sentence,'________ refers to when organizations decentralize decision making and control to their consumers and users'?

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of _______ used by companies to communicate a message'?

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Which of the following best describes a social publishing site,such as a blog?

Which of the following is not a core component of the Social Media Value Chain?

Which of the following completes the sentence,'Web 2.0 is always changing and responding to the needs of the community and is therefore characterized as being in a state of ______'?

Which of the following represents the three channels in the social community zone?

Which of the following completes the sentence,'Google Documents,a program that enables multiple users in different locations to work on the same file,is an example of __________'?

Which of the following is not true about the phrase,'a culture of participation'?

Which of the following supports the meaning of what Web 2.0 is?

Which of the following completes the sentence,'Web 2.0 invites producers and consumers to be ______ in product design,delivery,pricing,and promotion'?

Which of the following is an example of a folksonomy?

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Which of the following is referred to as the 'fifth P' of marketing?

Which of the following completes the sentence,'______ refers to the process social media users undergo to categorize content according to their own folksonomy'?

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters