Deck 12: Managing Electronic Commerce Implementations

Question 1

When measuring the achievements of the internal team of an electronic commerce project, measurements must be monetary.

Answer 1

False

Question 2

The development times for all electronic commerce projects are relatively long.

Answer 2

True

Question 3

Organizations of different sizes will have different objectives for their electronic commerce initiatives.

Answer 3

True

Question 4

Opportunity costs show up in the accounting records of a firm.

Question 5

The internal team of an organization decides which parts of a project to outsource.

Question 6

Old-style technology development incubators have yielded much better results than strategic partner incubators.

Question 7

The keys to successful implementation of any information technology project are planning and execution.

Question 8

Electronic commerce initiatives are, in general, more successful than other types of information systems implementations.

Question 9

The rapid changes in hardware and software technologies simplify the estimation of information technology project costs.

Question 10

Increased customer satisfaction is a tangible benefit of electronic commerce.

Question 11

In the context of assessing the benefits of electronic commerce, auction sites can set goals for the number of bidders and sellers.

Question 12

Return on investment focuses on benefits that cannot be predicted.

Question 13

A weakness of return on investment is that it tends to emphasize short-run benefits over long-run benefits.

Question 14

If the benefits exceed the costs of a project by a comfortable margin, the company invests in the project.

Question 15

Total cost of ownership techniques measure the amount of income that will be provided by a specific current expenditure.

Question 16

A successful business plan for an electronic commerce initiative should include activities that identify the initiative's specific objectives and link those objectives to business strategies.

Question 17

The first step in determining which parts of an electronic commerce project to outsource is to create an internal team that is responsible for the project.

Question 18

Project management software is limited to managing the people and tasks of an internal team and does not extend to external stakeholders.

Question 19

Return on investment measurements can be biased in a way that gives undue weight to costs because it is usually easier to quantify costs than benefits.

Question 20

An online business initiative's success depends on it being integrated into the activities in which the business is already engaged.

Question 21

A downside of using internal incubators for technology development is that:

A) technology developed by the company would be controlled by the parent company.
B) the company has to reinvest in a new incubator candidate if the existing one has obtained venture capital financing.
C) the company has to develop technology which will not be used by their own business operations.
D) technology developed in the incubator will never be launched.

Question 22

A(n) _____ is a company that offers start-up companies a physical location with offices, accounting and legal assistance, computers, and Internet connections at a very low monthly cost.

A) public relations firm
B) incubator
C) distributor
D) venture capital firm

Question 23

An approach of outsourcing the maintenance of an electronic commerce system after it has become a stable part of business operations of a company is called _____.

A) partial outsourcing
B) early outsourcing
C) late outsourcing
D) component outsourcing

Question 24

_____ is an example of a return on investment technique.

A) Downstream strategy
B) Revenue analysis
C) Total cost of ownership
D) Net present value

Question 25

Identify a true statement about opportunity cost.

A) It excludes the value of customers never obtained.
B) It includes cost reductions not achieved in the company's supply chain.
C) It excludes the costs of sales not made.
D) It includes the benefits that a company obtains from an electronic commerce initiative.

Question 26

The internal team of an organization must determine the staffing needs of the electronic commerce initiative.

Question 27

Finding a contractor who can handle an entire project for a company is known as _____.

A) outsourcing
B) liaising
C) coaching
D) lobbying

Question 28

_____ focus on reducing costs or generating value by working with suppliers or inbound shipping and freight service providers.

A) Horizontal integration strategies
B) Vertical integration strategies
C) Downstream strategies
D) Upstream strategies

Question 29

In _____, a company identifies specific portions of the project that can be completely designed, developed, implemented, and operated by another firm that specializes in a particular function.

A) partial outsourcing
B) late outsourcing
C) insourcing
D) onshoring

Question 30

The value of the accumulated mass of employees' knowledge about the business and its processes is known as _____.

A) stock value
B) intellectual capital
C) return on investment
D) total cost of ownership

Question 31

The _____ of an electronic commerce implementation includes the costs of hardware, software, Internet connections, design work outsourced, salaries and benefits for employees involved in the project, and the cost of maintaining the site once it is operational.

A) total cost of ownership
B) change management cost
C) top line cost
D) opportunity cost

Question 32

The information used in project portfolio management differs somewhat from the information used to manage specific projects.

Question 33

Which of the following techniques measures the amount of income that will be provided by a specific current expenditure?

A) Optimal Inventory Analysis
B) Cost analysis
C) Total cost of ownership
D) Return on Investment

Question 34

_____ can be used to improve the value that the business provides to its customers by working with the customers.

A) Cost reduction strategies
B) Downstream strategies
C) Upstream strategies
D) Purchasing strategies

Question 35

The approach in which an outsourcing team trains a company's information systems professionals in a new technology before handing the operation of a site over to them is known as _____.

A) partial outsourcing
B) late outsourcing
C) full outsourcing
D) early outsourcing

Question 36

A postimplementation audit should result in a comprehensive report that analyzes the project's overall performance.

Question 37

Companies hire content creators to create content that is specific for their Web sites.

Question 38

Project management is best defined as:

A) a technique in which each project is monitoredas if it were an investment in a financial portfolio.
B) the process of helping employees cope with changes in an information system project.
C) a collection of formal techniques for planning and controlling the activities undertaken to achieve a specific goal.
D) a formal review of a project after it is up and running to gather lessons learned from both successful and unsuccessful projects.

Question 39

Project management software tracks the details of how each project is accomplishing its specific goals.

Question 40

_____ is an example of a commercial project management software product.

A) Oracle Linux
B) Microsoft Silverlight
C) Microsoft Office
D) Oracle Primavera

Question 41

_____ design and write the underlying code for dynamic database-driven Web pages.

A) Content creators
B) Web graphics designers
C) Content editors
D) Web programmers

Question 42

The major investments in equipment, personnel, and other assets, in a company, are called _____.

Question 43

A(n) _____ should be a member of the internal team that sets the objectives for the project in case specific proposals for plan modifications and additional funding need to be made later on.

A) business manager
B) Web programmer
C) application specialist
D) content creator

Question 44

Businesspersons who have enough money and business knowledge to evaluate an idea's potential and provide the initial capital to a startup and hope to profit from its rapid growth are called _____.

Question 45

Partial outsourcing is also called _____.

Question 46

A(n) _____ is a person with specific training or skills in tracking costs and the accomplishment of specific objectives in an electronic commerce initiative.

A) Web programmer
B) content manager
C) project manager
D) application programmer

Question 47

A company sells stock to the public in an event called a(n) _____.

Question 48

A(n) _____ is defined as a company that handles incoming customer telephone calls and e-mails for other companies.

A) auditing firm
B) call center
C) recruiter
D) incubator

Question 49

A company's top technology manager is its _____.

A) operations manager
B) human resource manager
C) systems analyst
D) chief information officer

Question 50

The kind of service provided to keep an electronic commerce site up and running throughout a day, all the days in a week, is often called _____.

Question 51

A(n) _____ is responsible for keeping track of multiple Web sites in use by a project or keeping track of the projects that will combine to create a larger Web site.

A) Web graphics designer
B) account manager
C) chief information officer
D) Web programmer

Question 52

Most electronic commerce sites require a _____ function to support activities such as transaction processing, order entry, inquiry management, or shipment logistics.

A) graphics design
B) database administration
C) content management
D) content creation

Question 53

A _____ is a formal review of a project after it is up and running.

A) postimplementation audit
B) project management
C) specific staffing
D) project portfolio management

Question 54

Measurements that companies can make to assess the value of benefits to the company are often called _____.

Question 55

_____ are the foregone benefits that a company could have obtained from an electronic commerce initiative that they chose not to pursue.

Question 56

One of the first Internet incubators was _____, which helped launch companies such as CarsDirect.com, Overture, and Tickets.com.

Question 57

A(n) _____ must ensure that the Web pages on a site are visually appealing or easy to use.

A) Web graphics designer
B) Web programmer
C) systems administrator
D) application specialist

Question 58

Online businesses that are _____ companies cannot, in general, borrow from a bank or offer bonds or stock to investors.

Question 59

The _____ staff functions include load estimation and load monitoring and designing and implementing fault-resistant technologies.

A) call center
B) content creation
C) database administration
D) network operations

Question 60

Wealthy individuals, groups of wealthy individuals, or investment firms that look for small companies that are about to grow rapidly and invest large amounts of money in them are known as _____.

Question 61

In the context of project management, in _____, the chief information officer assigns a ranking for each project based on its importance to the strategic goals of the business and its level of risk.

Question 62

Describe the role of a business manager in electronic commerce initiatives.

Question 63

The process of helping employees cope with modifications in the workplace is called _____.

Question 64

What is the purpose of an incubator?

Question 65

The _____ of an organization specializes in the specific techniques used to build brands and increase market share using the Web site and other online tools, such as e-mail marketing.

Question 66

The _____ ,who understands the server hardware and operating system, is responsible for the system's reliable and secure operation.

Question 67

A(n) _____ is a person trained in art, layout, and composition and who also understands how Web pages are constructed.

Question 68

Describe the process of partial outsourcing?

Question 69

The _____ version of a Web site has features that have passed testing and must be presented by an internal audience for approval.

Question 70

_____ is a technique in which each project is monitored as if it were an investment in a financial portfolio.

Question 71

What are the most important factors to evaluate when selecting a hosting service?

Question 72

_____ personnel help design and implement customer relationship management activities in the electronic commerce operation.

Question 73

Briefly discuss the built-in biases in the return on investment, or ROI, technique that can lead managers to make poor decisions.

Question 74

_____ are responsible for purchasing existing material and adapting it for use on Web sites.

Question 75

The _____ version is the "under construction" version of a Web site, which gives the company a place to make sure that each new feature works before exposing it to customers.

Question 76

Today, managers use specific application software called _____ to help them oversee projects.

Question 77

A postimplementation audit is also called a(n) _____.

Question 78

The _____ version of a Web site is the full operating version of the site that is available to customers and other visitors.

Question 79

Open Workbench, OpenProj, and Redmine are open-source _____ software packages that offer many of the same features as the leading commercial products.

Question 80

In the context of staffing for electronic commerce, a(n) _____ is responsible for managing the virtual community elements of the Web operation.