Deck 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

Question 1

The most common independent variable for line charts is time.

Answer 1

True

Question 2

Six slices in a pie chart is a typical maximum.

Answer 2

True

Question 3

Only research reports that are customized for the project it represents can be formally called "research reports."

Answer 3

False
More and more research companies are finding a ready research market for marketing research reports sold online for a fee,so not every research report is customized to fit the project that it represents.

Question 4

The bulk of a research report should be contained in the "results" section of the report.

Question 5

The limitations of the research study should not be discussed in the research report.

Question 6

Research reports are a form of technical writing.

Question 7

The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.

Question 8

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Question 9

The outline for a basic research report is the same as that for an applied research report.

Question 10

Highly technical sections of the research report should be presented in the appendix of the report.

Question 11

The boxheads of a table contain the captions for the rows of the table.

Question 12

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Question 13

The summary of the research report should be written before the report itself is written.

Question 14

Just to be safe,the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.

Question 15

Relatively formal and very formal research reports include a letter of transition,which has the purpose of releasing or delivering the report to the recipient.

Question 16

The main advantage of using charts is that they are not subject to distortion.

Question 17

In the communication process,the medium is the receiver or destination of the message.

Question 18

The body of a research report begins with an introduction section.

Question 19

Detailed and comprehensive tables should be presented in the appendix of the research report.

Question 20

The purpose of an oral presentation of a research report is to present all of the details of the research.

Question 21

In writing a research report,the idea that "all parts needed for effective communication should be included,and no more than this" deals with which aspect of the report?

A)distortion
B)format
C)formality
D)synergy

Question 22

In the communication process,the findings of the research project report would be considered the:

A)message
B)audience
C)feedback
D)source

Question 23

Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.This letter is called the:

A)letter of authorization
B)letter of transmittal
C)introductory letter
D)formality letter

Question 24

Thorough preparation and practice for an oral presentation of a research report is one of the keys to an effective presentation.

Question 25

In the communication process,the marketing manager who makes a decision based on the marketing research would be part of which element of the communication process?

A)message
B)source
C)audience
D)communicator

Question 26

The oral presentation at the end of a research project would be part of which element of the communication process?

A)medium
B)audience
C)communicator
D)message

Question 27

The manager who writes the report would be part of which element of the communication process?

A)medium
B)message
C)communicator
D)audience

Question 28

Which element of a research report should state the title of the report,for whom the report is prepared,by whom it was prepared,and the date of releases or presentation?

A)preamble
B)appendix
C)letter of transmittal
D)title page

Question 29

The document to the researcher that approves the project,details who has responsibility for it,an describes the resources available to support it is called the:

A)letter of authorization
B)letter of transmittal
C)introductory letter
D)formality letter

Question 30

A written statement of a research study and its results is known as a(n):

A)communicator
B)medium
C)field of experience
D)research report

Question 31

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Question 32

The specific objectives of the research report should be presented in the:

A)appendix
B)introduction
C)results
D)recommendations

Question 33

Which of the following is an element of a research report?

A)title page
B)executive summary
C)body
D)all of the above

Question 34

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification,this is known as a research follow-up.

Question 35

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

Question 36

All of the following are elements of the executive summary of research report EXCEPT:

A)recommendations,or suggestions for action,based on the conclusions
B)objective of the report
C)the methodology and the major results
D)detailed charts and tables with results

Question 37

All of the following are elements of the communication process EXCEPT:

A)message
B)regulations
C)feedback
D)audience

Question 38

The last thing that should be written in a research report is the:

A)summary
B)body
C)introduction
D)appendix

Question 39

The arrangement of the parts of a research report is known as the:

A)results
B)report format
C)introduction
D)summary

Question 40

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

Question 41

In the communication process,the ____________________ is the writer of the research report.

Question 42

When a researcher contacts a client after the client has had a chance to review the research report,this is referred to as a(n):

A)oral presentation
B)letter of transmittal
C)letter of approval
D)research follow-up

Question 43

The part of a research report that releases or delivers the report to the recipient is called the ____________________.

Question 44

The arrangement of the parts of a research report needed to create a good report is known as the ____________________.

Question 45

In the communication process,the receiver of the research report is known as the ____________________.

Question 46

The part of the body of the research report that discusses the specific objectives of the research project is known as the ____________________ section of the report.

Question 47

The last step in the writing of the research report is to write the ____________________.

Question 48

The findings of the study should be presented in the ____ section.

A)introduction
B)recommendations
C)appendix
D)research methodology

Question 49

In the communication process,the written report is known as the ____________________.

Question 50

In the research report,the "suggestions for actions that should be taken" appears in which section of the report?

A)title page
B)introduction
C)conclusions and recommendations
D)body

Question 51

In the communication process,the findings of the research report are known as the ____________________.

Question 52

In the typical bar chart,the ______ variable is plotted on the vertical y-axis while the ______ variable is plotted on the horizontal x-axis.

A)independent;dependent
B)nominal;interval
C)dependent;independent
D)ratio;ordinal

Question 53

In which section of the research report should comprehensive or detailed charts be placed?

A)introduction
B)body
C)executive summary
D)appendix

Question 54

The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ____________________ section of the report.

Question 55

When a researcher uses pictures,tables,or charts to clarify complex points or emphasize a message in a research report,he or she is using:

A)verbal elements
B)medium elements
C)graphic aids
D)formalizers

Question 56

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory,descriptive,or causal?

A)sample design
B)research design
C)analysis
D)data collection

Question 57

An oral or written statement of the results of the research study,its strategic recommendations,and its other conclusions presented to a specific audience is known as the ____________________.

Question 58

In a typical line graph,the ____ variable is shown on the vertical y-axis and the ____ variable is shown on the horizontal x-axis.

A)dependent;independent
B)ratio;nominal
C)independent;dependent
D)primary;secondary

Question 59

Which of the following contain the captions for the rows of a table?

A)boxheads
B)footnotes
C)source notes
D)stubheads

Question 60

In which type of chart do the slices represent a percentage of the whole?

A)bar chart
B)line chart
C)column chart
D)pie chart

Question 61

List the seven major elements of a formal research report.

Question 62

Discuss the various types of graphic aids marketing researchers can include in a research report.

Question 63

Describe the purpose of the oral presentation and list suggestions for effective presentations.

Question 64

Discuss the elements of the communication process and how they relate to a research report.

Question 65

Any material that is too technical or too detailed should go in the element of the research report called the ____________________.

Question 66

If a table is based on material from one or more secondary sources rather than on new data generated by the project,this should be acknowledged in the table's ____________________.

Question 67

The typical maximum of slices in a pie chart is ____________________ slices.

Question 68

In a table,the titles of the rows of the table are known as ____________________.

Question 69

The diagrams included in the research report that are used to clarify complex points are known as ____________________.

Question 70

Discuss what is included in the body of a research report.