Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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All of the following are elements of the communication process EXCEPT:
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(Multiple Choice)
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Correct Answer:
B
List the seven major elements of a formal research report.
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(Essay)
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Correct Answer:
A research report includes:
(1)Title page (sometimes preceded by a title fly page)
(2)Letter of transmittal
(3)Letter of authorization
(4)Table of contents
(5)Executive summary
(6)Body
(7)Appendix
When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification,this is known as a research follow-up.
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(True/False)
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Correct Answer:
True
The body of a research report begins with an introduction section.
(True/False)
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The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.
(True/False)
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The arrangement of the parts of a research report needed to create a good report is known as the ____________________.
(Short Answer)
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In the communication process,the receiver of the research report is known as the ____________________.
(Short Answer)
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The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ____________________ section of the report.
(Short Answer)
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The last thing that should be written in a research report is the:
(Multiple Choice)
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The bulk of a research report should be contained in the "results" section of the report.
(True/False)
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The boxheads of a table contain the captions for the rows of the table.
(True/False)
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An oral or written statement of the results of the research study,its strategic recommendations,and its other conclusions presented to a specific audience is known as the ____________________.
(Short Answer)
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In which section of the research report should comprehensive or detailed charts be placed?
(Multiple Choice)
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In the communication process,the ____________________ is the writer of the research report.
(Short Answer)
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Which element of a research report should state the title of the report,for whom the report is prepared,by whom it was prepared,and the date of releases or presentation?
(Multiple Choice)
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The oral presentation at the end of a research project would be part of which element of the communication process?
(Multiple Choice)
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In the communication process,the findings of the research report are known as the ____________________.
(Short Answer)
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