Deck 1: The Changing Face of Business
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Deck 1: The Changing Face of Business
1
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ is the unique combination of organizational abilities,products,and approaches that sets a company apart from competitors in the minds of consumers.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ is the unique combination of organizational abilities,products,and approaches that sets a company apart from competitors in the minds of consumers.
D
2
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ refers to technology,tools,information,and physical facilities.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ refers to technology,tools,information,and physical facilities.
F
3
List the six eras of business history.Name and describe the era used by businesses today.
The six eras are the Colonial period,the Industrial Revolution,the age of industrial entrepreneurs,the production era,the marketing era,and the relationship era.Today's era,the relationship era,focuses on taking a long-term approach to relationships with customers.Firms seek ways to gain customer loyalty by managing each transaction.
4
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A person who seeks a profitable opportunity and then devises a plan to achieve that profit is called a(n)_____.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A person who seeks a profitable opportunity and then devises a plan to achieve that profit is called a(n)_____.
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5
Explain how consumers benefit from business competition.
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6
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ refers to the standards of conduct and moral values involving decisions made in the work environment.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ refers to the standards of conduct and moral values involving decisions made in the work environment.
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7
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A(n)_____ is a name,terms,sign,symbol,design,or combination that identifies the products of one firm.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A(n)_____ is a name,terms,sign,symbol,design,or combination that identifies the products of one firm.
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8
Describe technology as a capital source.
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9
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
The right to ______ is the most basic freedom of the private enterprise system.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
The right to ______ is the most basic freedom of the private enterprise system.
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Unlock for access to all 154 flashcards in this deck.
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10
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A company that contracts with another business to perform functions previously handled by internal staff is participating in _____.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
A company that contracts with another business to perform functions previously handled by internal staff is participating in _____.
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11
Define profit.Explain why you agree or disagree with the following statement: "The success of a business is measured only by the profit it earns."
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12
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
To operate effectively,certain inputs called _____ systems are required for all economic systems.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
To operate effectively,certain inputs called _____ systems are required for all economic systems.
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13
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ involves blending different genders,ethnic backgrounds,cultures,religions,ages,and physical and mental abilities in order to enhance a firm's chances of success.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ involves blending different genders,ethnic backgrounds,cultures,religions,ages,and physical and mental abilities in order to enhance a firm's chances of success.
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Unlock for access to all 154 flashcards in this deck.
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14
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ are businesslike establishments that have primary objectives other than returning profits to their owners.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ are businesslike establishments that have primary objectives other than returning profits to their owners.
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15
List and describe the four basic rights in the private enterprise system.
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16
Explain how business owners enhance productivity by building connections with their customers in the relationship era.
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17
Briefly describe the Industrial Revolution and its contribution to the evolution of business.
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18
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ is the era in business history defined by the collection of activities that build and maintain ongoing,mutually beneficial ties between a business and its customers and other parties.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
_____ is the era in business history defined by the collection of activities that build and maintain ongoing,mutually beneficial ties between a business and its customers and other parties.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
19
MATCHING
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
The ability to perceive future marketplace needs and what an organization can do to satisfy them is referred to as _____.
Complete the following using the terms listed.
a.outsourcing
b.diversity
c.entrepreneur
d.competitive differentiation
e.private property
f.capital
g.vision
h.factors of production
i.brand
j.relationship era
k.not-for-profit organizations
l.business ethics
The ability to perceive future marketplace needs and what an organization can do to satisfy them is referred to as _____.
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20
Explain the difference between transaction management and business practices of the relationship era.
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21
All of the following statements are correct EXCEPT:
A)Successful businesses seek to meet their social and ethical responsibilities.
B)Business provides goods and services necessary to an economic system.
C)Business is the economic pulse of a nation.
D)Business includes nonprofit organizations that provide services to the public.
A)Successful businesses seek to meet their social and ethical responsibilities.
B)Business provides goods and services necessary to an economic system.
C)Business is the economic pulse of a nation.
D)Business includes nonprofit organizations that provide services to the public.
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22
The factors of production in an economic system are ________.
A)land,rent,capital,and human resources
B)capital,perseverance,natural resources,and human resources
C)rent,wages,interest,and profit
D)natural resources,human resources,capital,and entrepreneurship
A)land,rent,capital,and human resources
B)capital,perseverance,natural resources,and human resources
C)rent,wages,interest,and profit
D)natural resources,human resources,capital,and entrepreneurship
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23
Describe how the aging population in the United States and abroad directly affects changes in the workforce.
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24
Describe offshoring and related trends.
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25
At the heart of every business endeavor is what?
A)the exchange between a buyer and seller
B)the creation of a product
C)providing a service
D)none of the above
A)the exchange between a buyer and seller
B)the creation of a product
C)providing a service
D)none of the above
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26
Explain how business ethics differs from social responsibility.
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27
A public-sector not-for-profit organization would include which of the following?
A)library
B)museum
C)charitable group
D)labor union
A)library
B)museum
C)charitable group
D)labor union
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28
Timber Trails,a Northwest lumber company,utilizes ________ as its primary production factor.
A)human resources
B)entrepreneurship
C)capital
D)natural resources
A)human resources
B)entrepreneurship
C)capital
D)natural resources
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29
What are the advantages of a diverse workforce?
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30
Which of the following are organized for profit and provide goods and services?
A)businesses
B)public schools
C)government
D)churches
A)businesses
B)public schools
C)government
D)churches
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31
Describe critical thinking and creativity and why they are important qualities for the 21ˢᵗ century manager.
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32
Explain how the marketing era changed marketing so that it was no longer synonymous with just selling.
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33
Donovan Corporation's sources of capital can include all of the following EXCEPT ________.
A)cash dividends declared by Donovan's board of directors and paid to the stockholders
B)investments from stockholders
C)reinvested profits
D)loans extended by others
A)cash dividends declared by Donovan's board of directors and paid to the stockholders
B)investments from stockholders
C)reinvested profits
D)loans extended by others
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34
What are some examples of external and internal forces that would require a manager to lead organizational change?
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35
In the U.S.economy,________ are considered the reward for the risk of entering business.
A)revenues
B)generated income
C)profits
D)sales
A)revenues
B)generated income
C)profits
D)sales
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36
________ is essential because it serves as a primary incentive for people to start companies,expand them,and provide consistently high-quality competitive goods and services.
A)Vision
B)Profit
C)Market research
D)Philanthropy
A)Vision
B)Profit
C)Market research
D)Philanthropy
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37
Define the term vision.Why is vision an important skill today?
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38
Explain the new employer-employee relationship in business.
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39
All of the following are businesses EXCEPT ________.
A)U.S.Postal Service
B)UPS
C)FedEx
D)AOL
A)U.S.Postal Service
B)UPS
C)FedEx
D)AOL
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40
All of the following are typically part of the not-for-profit sector EXCEPT ________.
A)labor unions
B)religious organizations
C)hotels
D)museums
A)labor unions
B)religious organizations
C)hotels
D)museums
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41
The right to profit means the ________.
A)risk taker is guaranteed the right to all profits (after taxes)that are earned by the business
B)right to go into or out of business at any point and for any reason
C)government will guarantee a profit
D)right to all benefits resulting from the ownership of property
A)risk taker is guaranteed the right to all profits (after taxes)that are earned by the business
B)right to go into or out of business at any point and for any reason
C)government will guarantee a profit
D)right to all benefits resulting from the ownership of property
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42
Technology,tools,information,and physical facilities for the operation of a business are examples of ________.
A)profits
B)wages
C)capital
D)interest
A)profits
B)wages
C)capital
D)interest
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43
Tarek,a former middle manager from Alexander Manufacturing,owns and operates a Subway franchise.Tarek is demonstrating ________.
A)social responsibility
B)socialism
C)entrepreneurship
D)pure competition
A)social responsibility
B)socialism
C)entrepreneurship
D)pure competition
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44
In colonial society,real economic and political power was centered in ________.
A)metropolitan areas
B)areas west of the Mississippi River
C)cities
D)rural areas
A)metropolitan areas
B)areas west of the Mississippi River
C)cities
D)rural areas
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45
Businesses that operate in an environment where success or failure is determined by how well they match and counter the offerings of competitors are operating under ________.
A)the private enterprise system
B)a social democracy
C)a monopoly
D)socialism
A)the private enterprise system
B)a social democracy
C)a monopoly
D)socialism
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46
Which of the following is considered to be the most fundamental right of the private enterprise system?
A)the right to private property
B)the right to guaranteed profits
C)freedom of choice
D)the right to fair competition
A)the right to private property
B)the right to guaranteed profits
C)freedom of choice
D)the right to fair competition
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47
When Greenlawn Inc.finds itself losing contracts because Lo-Price Lawn Co.charges less money,Greenlawn responds by lowering its bids.This reaction demonstrates ________.
A)the invisible hand of competition
B)collision
C)the right to private property
D)social responsibility
A)the invisible hand of competition
B)collision
C)the right to private property
D)social responsibility
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48
All of the following are basic rights within a private enterprise system EXCEPT ________.
A)private property
B)guaranteed profits
C)freedom of choice of investment
D)freedom of choice of employment
A)private property
B)guaranteed profits
C)freedom of choice of investment
D)freedom of choice of employment
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49
In his book TheWealth of Nations,the Scottish economist Adam Smith was the first person to describe ________.
A)socialism
B)communism
C)capitalism
D)entrepreneurship
A)socialism
B)communism
C)capitalism
D)entrepreneurship
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50
Citizens in a private enterprise system have the right to choose their employment,purchases,and investments,illustrating their right to ________.
A)private property
B)credit
C)profit
D)freedom of choice
A)private property
B)credit
C)profit
D)freedom of choice
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51
The American Industrial Revolution did not make real progress until ________.
A)a good relationship was formed with England
B)a railroad system was built providing fast,economical transportation
C)the introduction of the automobile occurred
D)a reliable system of telephone communication was established
A)a good relationship was formed with England
B)a railroad system was built providing fast,economical transportation
C)the introduction of the automobile occurred
D)a reliable system of telephone communication was established
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52
By offering a lifetime warranty on its products,Warner Electronics has set itself apart from its competition.This difference is known as Warner Electronics' ___________.
A)private enterprise system
B)competitive differentiation
C)capitalism
D)natural resources
A)private enterprise system
B)competitive differentiation
C)capitalism
D)natural resources
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53
Capitalism is founded on ________.
A)the social changes that followed the Industrial Revolution
B)the idea that 80 percent of the nation's wealth should be owned by no more than 20 percent of the people
C)the belief that competition among business firms best serves the needs of society
D)the idea that the government must own all factors of production
A)the social changes that followed the Industrial Revolution
B)the idea that 80 percent of the nation's wealth should be owned by no more than 20 percent of the people
C)the belief that competition among business firms best serves the needs of society
D)the idea that the government must own all factors of production
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54
Which of the following is a benefit of entrepreneurship?
A)low risk
B)flexibility
C)guaranteed profit
D)reduced competition
A)low risk
B)flexibility
C)guaranteed profit
D)reduced competition
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55
A company that values employees as sources of ideas and innovation is utilizing its _________________.
A)entrepreneurship
B)natural resources
C)capital
D)human resources
A)entrepreneurship
B)natural resources
C)capital
D)human resources
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56
Namesh recently sold his Ford Taurus to a personal friend.Namesh's sale of his automobile illustrates the right to ________.
A)freedom of choice
B)private property
C)profit
D)set ground rules for competitive activity
A)freedom of choice
B)private property
C)profit
D)set ground rules for competitive activity
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57
The human resources of a firm refer to ________.
A)everyone over 18 years of age
B)everyone who works for the business
C)full-time employees
D)top management
A)everyone over 18 years of age
B)everyone who works for the business
C)full-time employees
D)top management
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58
Henry Ford is noted in business history for introducing the moving assembly line,which greatly reduced the cost of producing a car.Assembly lines first became common during the ________.
A)relationship era
B)marketing era
C)Industrial Revolution
D)production era
A)relationship era
B)marketing era
C)Industrial Revolution
D)production era
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59
The Industrial Revolution in England transformed America's economy by introducing ________.
A)the factory system
B)labor unions
C)the concept of each worker producing one complete product
D)the continuously moving assembly line
A)the factory system
B)labor unions
C)the concept of each worker producing one complete product
D)the continuously moving assembly line
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60
All of the following are rights granted to citizens and to the government in a private enterprise system EXCEPT the right to ________.
A)fair competition
B)permit price discrimination
C)select from among a variety of goods and services
D)own property
A)fair competition
B)permit price discrimination
C)select from among a variety of goods and services
D)own property
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61
Which of the following statements is NOT correct?
A)Workers change jobs less frequently today.
B)The size of the labor pool is decreasing.
C)The U.S.population is getting older.
D)The U.S.population is becoming more diverse.
A)Workers change jobs less frequently today.
B)The size of the labor pool is decreasing.
C)The U.S.population is getting older.
D)The U.S.population is becoming more diverse.
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62
Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called ________.
A)relationship management
B)marketing management
C)a strategic alliance
D)transaction management
A)relationship management
B)marketing management
C)a strategic alliance
D)transaction management
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Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
63
When Google opened offices in Tokyo,London,and Sydney,they were utilizing ________ by relocating business processes to lower-cost locations overseas.
A)nearshoring
B)outsourcing
C)offshoring
D)employee sourcing
A)nearshoring
B)outsourcing
C)offshoring
D)employee sourcing
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
64
________ is the ability to perceive marketplace needs and what an organization must do to satisfy these needs.
A)critical thinking
B)social responsibility
C)vision
D)creativity
A)critical thinking
B)social responsibility
C)vision
D)creativity
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
65
The number of people age 65 or over will ________ by 2025.
A)decrease by approximately 10 percent
B)double
C)increase by approximately 50 percent
D)increase by approximately 10 percent
A)decrease by approximately 10 percent
B)double
C)increase by approximately 50 percent
D)increase by approximately 10 percent
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
66
The work-comes-first lifestyle is exemplified by:
A)Baby Boomers
B)Generation X
C)Generation Y
D)The EU
A)Baby Boomers
B)Generation X
C)Generation Y
D)The EU
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
67
Inventors such as Robert McCormick and Eli Whitney were part of the ___________.
A)marketing era
B)colonial era
C)age of industrial entrepreneurs
D)relationship era
A)marketing era
B)colonial era
C)age of industrial entrepreneurs
D)relationship era
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
68
Which of the following is NOT a new trend in hiring and the workforce?
A)telecommuting
B)job sharing
C)rigid job structures
D)increase in part-time and temporary workers
A)telecommuting
B)job sharing
C)rigid job structures
D)increase in part-time and temporary workers
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
69
Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach cultivated in the ____________.
A)relationship era
B)colonial period
C)industrial revolution
D)marketing era
A)relationship era
B)colonial period
C)industrial revolution
D)marketing era
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
70
When a U.S.company contracts work to Mexico,it is ________.
A)nearshoring
B)nearsourcing
C)exporting
D)offshoring
A)nearshoring
B)nearsourcing
C)exporting
D)offshoring
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
71
All of the following are true of the production era EXCEPT:
A)focus on internal process rather than external influences
B)marketing was an afterthought
C)Produced more goods through quicker means
D)large focus on consumer wants
A)focus on internal process rather than external influences
B)marketing was an afterthought
C)Produced more goods through quicker means
D)large focus on consumer wants
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
72
Outsourcing ________.
A)reduces the diversity of the workforce
B)can make a firm more competitive
C)increases staffing requirements
D)increases costs
A)reduces the diversity of the workforce
B)can make a firm more competitive
C)increases staffing requirements
D)increases costs
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
73
Diverse employee teams tend to perform ________ and develop ________ than do homogenous employee groups.
A)less effectively;better solutions
B)more effectively;better solutions
C)less effectively;worse solutions
D)more effectively;worse solutions
A)less effectively;better solutions
B)more effectively;better solutions
C)less effectively;worse solutions
D)more effectively;worse solutions
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
74
The concept of branding first emerged during the ________.
A)production era
B)relationship era
C)age of the industrial entrepreneur
D)marketing era
A)production era
B)relationship era
C)age of the industrial entrepreneur
D)marketing era
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
75
The relationship era is also the age of connections between:
A)businesses and customers
B)employees and employers
C)separate companies
D)all of the above
A)businesses and customers
B)employees and employers
C)separate companies
D)all of the above
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
76
When a business employs an outside company to handle all customer correspondence and phone calls,the business is ________ its customer service department.
A)outsourcing
B)branding
C)multitasking
D)shrinking
A)outsourcing
B)branding
C)multitasking
D)shrinking
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
77
The business philosophy that advocates determining what consumers want and need,and then designing products to satisfy those needs,is known as ________.
A)consumer orientation
B)self-sufficiency concept
C)work ethic
D)production concept
A)consumer orientation
B)self-sufficiency concept
C)work ethic
D)production concept
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
78
The new employer-employee partnership has led to all of the following EXCEPT ________.
A)increased job security
B)sharing of financial information with employees
C)increased emphasis on listening to and respecting employees
D)helping employees improve skills and knowledge
A)increased job security
B)sharing of financial information with employees
C)increased emphasis on listening to and respecting employees
D)helping employees improve skills and knowledge
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
79
All are advantages of the relationship era practices EXCEPT:
A)less expensive to service existing customers than find new ones
B)increased production through faster means
C)receive new customer through customer referrals rather than costly marketing
D)improved understanding of what customers need and want
A)less expensive to service existing customers than find new ones
B)increased production through faster means
C)receive new customer through customer referrals rather than costly marketing
D)improved understanding of what customers need and want
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
80
Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?
A)The marketing era was more consumer-oriented.
B)The production era occurred after World War II.
C)The marketing era advocated price discrimination.
D)The production era was more consumer-oriented.
A)The marketing era was more consumer-oriented.
B)The production era occurred after World War II.
C)The marketing era advocated price discrimination.
D)The production era was more consumer-oriented.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck