Deck 8: Social Media for Business Communication

Question 1

Offering to help a colleague on a company blog or wiki is considered intrusive and unprofessional.

Answer 1

False
Explanation: One expectation of social networks is that you should be a good member of the community.As a good member,you respond positively to the requests of others and help when possible.As you gain a reputation for responding and helping others,you can expect that other community members will respond and help you.

Question 2

An employee congratulating his employer's son on his engagement is an example of social media complicating relationships between employees and employers.

Answer 2

False
Explanation: Complication in relationships between employees and employers due to social media takes place when either party posts offensive material on a social networking site and the other party sees it.

Question 3

Twitter is a Web 2.0 communication tool.

Answer 3

True
Explanation: Web 1.0 communication tools are primarily passive and static.By contrast,Web 2.0 communication tools are interactive,customizable,and social.Twitter is an example of a Web 2.0 communication tool.

Question 4

The Social Age is an era in which people engage in networked communication,collaborate across boundaries,and solve problems communally.

Question 5

Wikipedia is a Web 1.0 communication tool.

Question 6

It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.

Question 7

The most common format for a written PR message is the op-ed piece.

Question 8

Your professional profile should not include any of your interests outside of work.

Question 9

Online communities are good places to network with other professionals.

Question 10

Web 2.0 communication tools are primarily read-only.

Question 11

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Question 12

The use of social media,even for private use,complicates your relationship with your employer.

Question 13

Jamal is a writer who loves to communicate through his blog and Facebook.The term User 1.0 applies to Jamal.

Question 14

Younger people are often expert at developing an online professional presence,but they are less skilled at developing an online social persona.

Question 15

Due to the many communication tools available in the emerging Social Age,the division between professional and private lives is becoming increasingly clear.

Question 16

Carries relies almost entirely on email to communicate with friends,family,and colleagues.The term User 1.0 applies to Carrie.

Question 17

Company leaders often use the op-ed style on corporate blogs.

Question 18

The profiles you post on personal social media accounts will not affect your professional reputation,but your work-related accounts will.

Question 19

Posting about excessive weekend partying on Twitter can damage a person's chances of getting a good job.

Question 20

A wiki is an excellent platform for holding team meetings.

Question 21

Which of the following Internet sites is a typical Web 2.0 page?

A) a discussion forum that allows users to post questions and answers
B) a museum web page that displays hours and a map
C) photos of a restaurant menu posted online
D) a single web page for a small business showing photos of products
E) an author's page with a biography and list of books but no contact form

Question 22

An internal company blog with comment features is a good way for managers to increase

A) transparency.
B) productivity.
C) profits.
D) sales.
E) employment.

Question 23

User 2.0 is most likely to

A) passively read and search for content.
B) depend on content creators and avoid expressing personal opinions.
C) get the web as is.
D) stay connected online all the time.
E) use email as the main communication tool.

Question 24

Which of the following guidelines should professionals follow in their social media use?

A) Do not comment on others' work.
B) Limit your network to your formal work teams.
C) Join teams built around common interests.
D) Do not make your content accessible to others.
E) Use social media at work and not at home.

Question 25

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

A) Social
B) Industrial
C) Technological
D) Information
E) Machine

Question 26

Which of the following has the greatest influence on the impact of social media in the workplace?

A) technical capability
B) cultural norms and values
C) personal preference
D) speed of technology development
E) government regulation

Question 27

Tamar posted the following message to a discussion forum at work: "Reggie,your late report cost us a shot at being team of the month." What communication rule did she violate?

A) Avoid leading posts.
B) Avoid ignoring competing points of view.
C) Avoid sarcasm.
D) Avoid off-topic points.
E) Avoid blaming.

Question 28

One advantage of using social media in the workplace is that social media

A) create a clear demarcation between professional and private lives.
B) discourage self-promotion and opportunism.
C) avoid broadcasting of mistakes to large audiences.
D) ensure quicker access to business expertise and knowledge.
E) improve productivity when used constantly.

Question 29

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

A) Machine Age.
B) Technological Age.
C) Information Age.
D) Social Age.
E) Industrial Age.

Question 30

User 1.0 is most likely to

A) actively create and share content online.
B) express opinions and even change the content presented.
C) use email as the main communication tool.
D) customize web pages and content.
E) stay connected online all the time.

Question 31

Which of the following Internet sites is a typical Web 1.0 page?

A) a Wikipedia article
B) an aspiring author's blog about writing
C) photos of a restaurant menu posted online
D) a news article with space for comments
E) a user's Twitter feed

Question 32

A status update is also known as a

A) wiki.
B) hub.
C) microblog.
D) mashup.
E) project blog.

Question 33

Which of the following statements accurately describes microblogs?

A) They are a tool to configure the dashboard on a social software system.
B) They are a collection of knowledge sharing pages that anyone can edit.
C) They should not be used for broadcasting announcements.
D) They contain just a few sentences per entry.
E) They are individual entries on bigger blogs.

Question 34

When you log into most social software systems,you access a front page known as a

A) dashboard.
B) blog.
C) wiki.
D) forum.
E) mashup.

Question 35

The development of Web 2.0 tools has contributed to the development of more

A) authoritarian organizations.
B) respect for status.
C) two-way communication.
D) emphasis on individual achievement.
E) collaborative networks.

Question 36

Peyman wants to make his team's discussion forum a more encouraging place.Which guideline would best help him accomplish that?

A) Summarize the next steps the team will take.
B) Read comments carefully.
C) Acknowledge teammates' ideas.
D) State the purpose of the forum clearly.
E) Participate often.

Question 37

When using a shared file platform,it is important to

A) organize files by date.
B) grant each user access to all documents.
C) keep comments general.
D) discuss protocols for co-editing files.
E) create a single,shared login.

Question 38

One potential drawback of using social media in the workplace is that social media

A) increase the time taken to market new products.
B) cause distraction from work and too much socializing.
C) result in intensive business travel resource.
D) make it difficult to develop creative approaches to solving business problems.
E) make it difficult for individuals to build professional networks internally.

Question 39

Which of the following is most likely to hold all of a work group's communications,such as updates,progress reports,and discussions?

A) a podcast
B) a team blog
C) a mashup
D) a Facebook group page
E) an RSS feed

Question 40

Web 1.0 communication tools are primarily

A) passive and static.
B) interactive and customizable.
C) interactive and social.
D) passive and customizable.
E) customizable and social.

Question 41

Social media tools

A) have little to do with developing a personal brand.
B) make it tough to damage your online reputation.
C) make developing a personal brand very easy.
D) are used only by business professionals.
E) are used only by younger people.

Question 42

Which social media tool would be best at helping a business professional establish a personal brand?

A) a wiki
B) a discussion forum
C) a blog
D) a microblog
E) a social bookmarking page

Question 43

Kara's company uses an internal social networking platform.Kara's posts usually involve awards she has won or praise she has received.She rarely comments on others' posts.Others will most likely see her as

A) supportive.
B) self-promoting.
C) incompetent.
D) trustworthy.
E) private.

Question 44

Abby notices that her team's discussion forum has become contentious.Which of the following guidelines should she follow in this situation?

A) Summarize the next steps the team will take.
B) Meet in real time.
C) Acknowledge teammates' ideas.
D) Build on the ideas of others.
E) Participate often.

Question 45

What is the goal of most public relations messages?

A) to help the members of a company or organization do better work
B) to store all of a team's communications in a single place
C) to focus on specific topics and areas of expertise
D) to create a distinctive brand for a company or organization
E) to create an individual profile that creates a professional impression

Question 46

The advantage of an op-ed style blog post is that it

A) describes the company's unique selling position up front.
B) provides the necessary background first to give context for important details.
C) captures reader attention with an interesting story about the author.
D) puts the most important information first where busy readers can find it.
E) shares the opinions and expertise of a corporate leader with the public.

Question 47

Which type of reputation is affected by material a person posted to an online discussion forum that is accessed only by people in his or her company?

A) personal and public
B) professional and public
C) personal and private
D) professional and private
E) professional and personal

Question 48

A public relations team's first step is to

A) discuss a promotion strategy.
B) clarify the company's brand.
C) identify the products and services to highlight.
D) understand the company's products and services.
E) gather accurate and reliable information.

Question 49

Which of the following statements about online presence is true?

A) Employers,colleagues,and clients rarely use online information to judge a person's credibility.
B) Younger people are often expert at developing an online professional presence.
C) Business professionals are unaware of the importance of strong online reputations.
D) Nearly all business professionals are highly skilled at managing their online presences strategically.
E) A personal brand built through an online presence can help business professionals gain opportunities.

Question 50

In a press-release style message,the "story" is written in third person in a style often referred to as

A) journalistic style.
B) dateline style.
C) conventional headline style.
D) inverted pyramid style.
E) boilerplate style.

Question 51

A unique set of professional skills and attributes that others associate with you is called your

A) personal brand.
B) online identity.
C) social media profile.
D) blogging style.
E) meta message.

Question 52

During the Information Age,the role of public relations broadened,and it came to be seen as a key component of

A) human relations.
B) production.
C) finance.
D) research and development.
E) the marketing mix.

Question 53

Overall and underlying messages that others decode from your online communications are referred to as _____ messages.

A) meta
B) public
C) wiki
D) blog
E) dashboard

Question 54

Which of the following meta messages would most likely be communicated through a professional networking site such as LinkedIn?

A) I am committed to my industry.
B) I'm a good listener.
C) I can take care of you.
D) I am a fun person.
E) I want you to succeed.

Question 55

Latecomers to forum discussions are most likely to cause problems by

A) using strong,rigid language that does not foster discussion.
B) refusing to acknowledge viewpoints that compete with theirs.
C) challenging the team's hard-earned consensus and damaging morale.
D) using sarcastic language and hurting colleagues' feelings.
E) repeating things that were stated earlier.

Question 56

In a blog post structured like a press release,what does the first paragraph do?

A) answers basic questions
B) gives background
C) provides contact information
D) captures reader attention
E) describes the author

Question 57

On the corporate blog,Gina often posts short articles to highlight the success of one of her colleagues.Because of this,others will most likely see her as being

A) supportive and caring.
B) competent and skilled.
C) moral and ethical.
D) honest and trustworthy.
E) talented and capable.

Question 58

The traditional role of public relations was to communicate with

A) employees.
B) customers.
C) the media.
D) shareholders.
E) the government.

Question 59

In a blog post,you have _____ to draw your readers in.

A) less than 1 second
B) 5 to 15 seconds
C) 20 to 30 seconds
D) 30-45 seconds
E) about 60 seconds

Question 60

Firstcomers to a forum discussion are most likely to cause problems by

A) using strong,rigid language that does not foster discussion.
B) complaining or blaming others for the problems the team is having.
C) challenging the team's hard-earned consensus and damaging morale.
D) directing the discussion off topic and wasting valuable time.
E) stating their opinion but failing to take part as the conversation evolves.

Question 61

Which of the following situations is an example of how social media can complicate professional relationships?

A) An employee posts an invitation to the grand opening of the company's new office on a professional networking page.
B) An employee uses a personal social networking page to announce the birth of his or her child.
C) An employee blogs about an embarrassing incident involving his or her boss,who sees the post.
D) An employee uploads pictures of his or her coworkers at a professional workshop to the corporate blog.
E) An employee uses his or her social networking page to invite colleagues for dinner.

Question 62

How should you use a dashboard on social software systems?

Question 63

Explain how you can make your online content more accessible.

Question 64

According to the Coca-Cola social media guidelines,when employees promote the brand online they should

A) disclose that they work for the company.
B) pose as satisfied customers.
C) offer promotional discounts.
D) notify the marketing department.
E) avoid engaging directly with consumers.

Question 65

Which of the following online actions is most likely to damage your professional reputation?

A) liking a photo on your boss's Facebook page
B) connecting with a friend at a rival company on LinkedIn
C) praising a deserving colleague in a blog post
D) posting vacation pictures on your company's networking page
E) writing a glowing recommendation of a colleague with whom you have never worked

Question 66

What should a complete professional profile on social media include?

Question 67

What is the difference between a team blog and a project blog? How are they similar?

Question 68

Why is it important to use social media ethically?

Question 69

On LinkedIn,Lupe posts an article she wrote about improving the ethical standards in her profession.Because of this,others will most likely see her as being

A) supportive and caring.
B) competent and skilled.
C) ethical and consistent.
D) loyal and committed.
E) talented and creative.

Question 70

What are some of the challenges associated with using a shared files platform?

Question 71

Which of the following is one of Coca-Cola's social media guidelines?

A) These guidelines supersede our information protection policy.
B) It is not your job to be an ambassador for our company's brands.
C) You are responsible for your actions.
D) These guidelines supersede our insider trading policy.
E) When you see a comment that requires an expert answer,do the best you can.

Question 72

What are the central differences between Web 1.0 and Web 2.0?

Question 73

What is the relationship between public relations and blogs for external audiences?

Question 74

Explain how both the employer and the employee can be affected by an employee misusing social media.

Question 75

Why is it important to manage your online reputation?