Exam 8: Social Media for Business Communication

On LinkedIn,Lupe posts an article she wrote about improving the ethical standards in her profession.Because of this,others will most likely see her as being

Kara's company uses an internal social networking platform.Kara's posts usually involve awards she has won or praise she has received.She rarely comments on others' posts.Others will most likely see her as

An employee congratulating his employer's son on his engagement is an example of social media complicating relationships between employees and employers.

What is the difference between a team blog and a project blog? How are they similar?

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Overall and underlying messages that others decode from your online communications are referred to as _____ messages.

Due to the many communication tools available in the emerging Social Age,the division between professional and private lives is becoming increasingly clear.

Posting about excessive weekend partying on Twitter can damage a person's chances of getting a good job.

Which of the following online actions is most likely to damage your professional reputation?

Social media tools

Which of the following Internet sites is a typical Web 2.0 page?

The profiles you post on personal social media accounts will not affect your professional reputation,but your work-related accounts will.

The traditional role of public relations was to communicate with

What should a complete professional profile on social media include?

Abby notices that her team's discussion forum has become contentious.Which of the following guidelines should she follow in this situation?

Latecomers to forum discussions are most likely to cause problems by

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

During the Information Age,the role of public relations broadened,and it came to be seen as a key component of

What is the relationship between public relations and blogs for external audiences?

Which type of reputation is affected by material a person posted to an online discussion forum that is accessed only by people in his or her company?