Deck 9: Social Computing

Question 1

________ attracts video game lovers and sports enthusiasts through contests.The company also encourages the most dedicated community members to contribute ideas on company products.

A)Disney
B)Levi's
C)Mountain Dew
D)PepsiCo

Answer 1

C

Question 2

Organizations do NOT typically use wikis to _________.

A)collaborate on projects
B)follow consumers' social networking comments
C)keep enterprisewide documents
D)provide a central repository

Answer 2

B

Question 3

________ is an example of microblogging.

A)Facebook
B)RSS
C)Twitter
D)UWB

Answer 3

C

Question 4

________ provides a live notification when its customers are close to physical stores that sell its products.The company then uses Foursquare to send them coupons and discount information.

A)Disney
B)Levi's
C)Mountain Dew
D)PepsiCo

Question 5

________ are an example of harnessing collective intelligence.

A)Mashups
B)Tags
C)Web services
D)Wikis

Question 6

Banjo's goal is to _________.

A)bring music to the masses
B)target advertising revenue on social networks
C)track terrorists
D)generate and sell intelligence

Question 7

________ are user-generated classifications that use ________ to categorize and retrieve web pages,photos,videos,and other web content.

A)Crowdsources; mashups
B)Crowdsources; tags
C)Folksonomies; mashups
D)Folksonomies; tags

Question 8

________ is the greatest concern in the peer-to-peer economic model.

A)Accessibility
B)Cost
C)Trust
D)Usability

Question 9

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

A)20-80; 20; 80
B)80-20; 80; 20
C)40-60; 40; 60
D)60-40; 60; 40

Question 10

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

A)Blogging
B)RFID
C)RSS
D)UWB

Question 11

Teespring primarily relies on ________ for advertising.

A)Facebook
B)Google
C)Pinterest
D)Twitter

Question 12

________ is NOT an example of collaborative consumption.

A)Collaborative production
B)Crowdfunding
C)Mass customization
D)Peer-to-peer lending

Question 13

The key developments of Web ________ were the creation of websites and the commercialization of the web.

A)1)0
B)2)0
C)3)0
D)4)0

Question 14

Banjo makes sense of social networking noise primarily by _________.

A)geolocating posts
B)identifying structured data
C)ignoring useless posts
D)using Facebook algorithms

Question 15

________ allow users to place information in multiple,overlapping associations rather than in rigid categories.

A)Mashups
B)Tags
C)Web services
D)Wikis

Question 16

________ feature remixable applications and data.

A)Mashups
B)Tags
C)Web services
D)Wikis

Question 17

________ deliver functionality as services rather than as packaged software.

A)Mashups
B)Tags
C)Web services
D)Wikis

Question 18

________ does NOT use a peer-to-peer business model.

A)Airbnb
B)Craigslist
C)eBay
D)Twitter

Question 19

________ advertises on Facebook by enabling consumers to populate a "shopping cart" based on what their friends think they would like.

A)Disney
B)Levi's
C)Mountain Dew
D)PepsiCo

Question 20

Teespring is an example of _________.

A)make-to-production
B)make-to-stock
C)mass customization
D)mass production

Question 21

________ allows shoppers to create profiles and blogs about their favorite products in social communities.

A)Epinions
B)InStyle
C)Stylehive
D)ThisNext

Question 22

________ is NOT an example of a social marketplace.

A)Craigslist
B)Flipsy
C)Fotolia
D)Tujia

Question 23

Metacritic is an example of ________ ratings and reviews.

A)conversational
B)customer
C)expert
D)sponsored

Question 24

________ marketing is when companies use social computing tools to obtain feedback from customers.

A)Conversational
B)Filter
C)Traditional
D)Viral

Question 25

________ is an example of a group shopping website.

A)Facebook
B)LivingSocial
C)Tujia
D)Uber

Question 26

Tujia is potentially the Airbnb of _________.

A)Australia
B)China
C)India
D)Russia

Question 27

________ helps stores like Gap promote the season's latest fashion collections.

A)Epinions
B)InStyle
C)Stylehive
D)ThisNext

Question 28

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

A)advertising
B)company buy-in
C)crowdsourcing
D)employee use

Question 29

________ is an example of a shopping community.

A)Craigslist
B)Fotolia
C)Kaboodle
D)LivingSocial

Question 30

Tujia is similar to Airbnb because it _________.

A)cleans and inspects properties
B)connects homeowners with travelers
C)focuses on Chinese travelers
D)lists surplus inventory on behalf of real estate developers

Question 31

________ is an example of a sponsored reviews website.

A)Epinions
B)Metacritic
C)PayPerPost
D)ThisNext

Question 32

On the web,the first peer-to-peer model was _________.

A)Airbnb
B)Craigslist
C)eBay
D)Zipcar

Question 33

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

A)conversational
B)filter
C)native
D)viral

Question 34

________ marketing is word-of-mouth advertising.

A)Conversational
B)Filter
C)Native
D)Viral

Question 35

Epinions is an example of ________ ratings and reviews.

A)conversational
B)customer
C)expert
D)sponsored

Question 36

________ advertising is a sales pitch that fits into the flow of information being shown.

A)Conversational
B)Filter
C)Native
D)Viral

Question 37

________ does not promote its use of filter bubbles.

A)Amazon
B)Facebook
C)Google
D)Twitter

Question 38

PayPerPost is an example of ________ reviews.

A)conversational
B)customer
C)expert
D)sponsored

Question 39

________ is an example of an expert ratings and reviews websites.

A)Epinions
B)Metacritic
C)PayPerPost
D)SponsoredReviews

Question 40

________ is an example of a customer ratings and reviews website.

A)Buzzillions
B)Metacritic
C)PayPerPost
D)SponsoredReviews

Question 41

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service.

A)Facebook
B)Google
C)Instagram
D)Twitter

Question 42

________ collects data on its users' past.

A)Facebook
B)Pinterest
C)Twitter
D)Wattpad

Question 43

Social computing increases _________.

A)buyer power
B)supplier power
C)threat of new entrants
D)threat of substitutes

Question 44

________ is how new employees acquire the necessary knowledge,skills,and behaviors to become effective members of the organization.

A)Employee development
B)Onboarding
C)Recruiting
D)Social networking

Question 45

LinkedIn's main market segment is _________.

A)high-skill jobs
B)low-paying jobs
C)low-skill jobs
D)upper-level executives

Question 46

Job coaches recommend spending ________ percent of your time online to get a job.

A)10
B)25
C)50
D)80

Question 47

________ is a social reading platform and writing community in which authors post articles,stories,fiction,and poems,either online or through the mobile app.

A)Epinions
B)Flipsy
C)LivingSocial
D)Wattpad

Question 48

________ is a visual discovery social network in which people create and share image collections of anything that interests them on their smartphones,tablets,and computers.

A)Facebook
B)Pinterest
C)Twitter
D)Wattpad

Question 49

Authors usually receive ________ percent of the sale price of each book on Amazon's website.

A)20
B)50
C)70
D)90

Question 50

Approximately ________ percent of consumers consult reviews before making an online purchase.

A)25
B)50
C)75
D)100

Question 51

________ uses Clarabridge text analytics software to analyze comments from its online notes,e-mails,receipt-based surveys,and social media.

A)Dunkin' Donuts
B)McDonald's
C)Starbucks
D)Wendy's

Question 52

Social ________ is the monitoring,collection,and analysis of socially generated data to make strategic decisions.

A)data
B)intelligence
C)knowledge
D)wisdom

Question 53

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

A)1/3
B)2/3
C)1/4
D)3/4

Question 54

________ are the target audience for the most popular categories of fiction on Wattpad.

A)Old men
B)Old women
C)Young men
D)Young women

Question 55

GM used ________ to promote jobs and feature new cars.

A)Facebook
B)Google
C)LinkedIn
D)Twitter

Question 56

________ is writing repurposed for a mobile society in which readers' attention is fleeting.

A)Online fiction
B)Self-publishing
C)Serialized fiction
D)Traditional publishing

Question 57

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

A)CRM
B)ERP
C)HRM
D)SCM

Question 58

________ is NOT a tool used by HR professionals.

A)Chatter
B)Tibbr
C)Wattpad
D)Yammer

Question 59

________ allows companies to post jobs to eight different social networks simultaneously.

A)Bullhorn Reach
B)LinkedIn
C)Monster
D)Wattpad

Question 60

Job coaches recommend spending most of your time ________ to get a job.

A)educating yourself
B)networking
C)online
D)talking to headhunters

Question 61

Viral marketing lends itself especially well to social networking.

Question 62

Users had passive involvement with Web 2.0 websites.Web 3.0,on the other hand,facilitates more interactive social computing.

Question 63

Companies listen to consumers in the blogosphere who express their views on the companies' products.This is consumer-generated media.

Question 64

If a company is getting a lot of negative posts on its Wall,it is best to turn off features that let customers post comments without company approval.

Question 65

A filter bubble is a result of a search in which a website algorithm guesses what a user would like to see based on information about the user.

Question 66

A wiki is a website made up entirely of content posted by users.

Question 67

Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.

Question 68

Banjo was created to help users make sense of all the unstructured data found in social networking.

Question 69

Teespring keeps production costs low by outsourcing to China.

Question 70

Tujia concentrates on mid- to high-end properties; to manage that market,they frequently follow-up with customers and establishments to ensure they only recommend the best properties.

Question 71

________ collects data on its users' future.

A)Facebook
B)Pinterest
C)Twitter
D)Wattpad

Question 72

Collaborative consumption services help establish a more sustainable global environment.

Question 73

One analysis of data from 25,000 retailers showed that users driven to e-commerce sites from ________ are 10 percent likelier to buy something than those coming from other social sites.

A)Facebook
B)Google
C)Pinterest
D)Twitter

Question 74

Social marketplaces act as online intermediaries that harness the power of social networks for introducing,buying,and selling products and services.

Question 75

Banjo only works as advertised in the United States.

Question 76

The best thing about blogs is that they accurately reflect the opinions of customers.

Question 77

Group buying on websites like Airbnb helps consumers get special deals.

Question 78

Social marketplaces are an example of C2C commerce.

Question 79

________ collects data on its users' present.

A)Facebook
B)Pinterest
C)Twitter
D)Wattpad

Question 80

Collaborative consumption services offer employees many benefits including higher pay,more paid vacation,and flexible hours.