Deck 4: The Internal Assessment

Full screen (f)
exit full mode
Question
A(n) ________ ideally supports the collective commitment of an organization's people to a common purpose.

A) strategy
B) plan
C) law
D) culture
E) order
Use Space or
up arrow
down arrow
to flip the card.
Question
What is the essential bridge between the present and the future that increases the likelihood of achieving desired results?

A) Motivating
B) Planning
C) Controlling
D) Staffing
E) Organizing
Question
Opportunities are a firm's distinctive competencies that cannot be easily matched or imitated by competitors.
Question
________ captures the subtle, elusive, and largely unconscious forces that shape a workplace.

A) Organizational culture
B) Business model
C) Organizational strategy
D) Organizational mandate
E) Regulation
Question
The strategic-management process takes place largely within a particular organization's ________.

A) business model
B) culture
C) finances
D) supplier base
E) customer base
Question
Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.
Question
For a resource to be valuable, it must be either rare, hard to imitate, or not easily substitutable.
Question
A firm's strengths that cannot be easily matched or imitated by competitors are called

A) internal audits.
B) distinctive competencies.
C) external audits.
D) interrelated properties.
E) internal properties.
Question
The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.
Question
Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage.
Question
Explain the resource-based view and its relation to strategic management.
Question
Which of the following does the text call an up-front investment in success?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Question
A pattern of behavior developed by an organization as it learns to cope with its problems of external adaptation and internal integration, and that has worked well enough to be considered valid and to be taught to new members as the correct way to perceive, think, and feel is called

A) dysfunctional behavior.
B) groupthink.
C) behavior modification.
D) organizational culture.
E) internal audit effect.
Question
A resource is valuable if it is rare, hard to imitate, or

A) expensive.
B) inexpensive.
C) easily substitutable.
D) not easily substitutable.
E) inefficient.
Question
All of the following are basic activities of management EXCEPT

A) staffing.
B) planning.
C) consolidating.
D) organizing.
E) motivating.
Question
2 + 2 = 5 is the mathematical expression of the concept of

A) motivation.
B) synergy.
C) empowerment.
D) delegation.
E) organizational culture.
Question
Since ________ resources can more easily be bought and sold, ________ resources are often more important for gaining and sustaining competitive advantages.

A) tangible; intangible
B) intangible; tangible
C) tangible; organizational
D) intangible; external
E) internal; external
Question
Land is an example of a(n) ________ resource.

A) financial
B) shareholder
C) tangible
D) intangible
E) technological
Question
Culture and ________ must work together.

A) finances
B) strategy
C) suppliers
D) customers
E) business model
Question
The functions of management can be performed best when a firm's ________ and culture are integrated.

A) finances
B) business model
C) profits
D) external environment
E) strategy
Question
An organization's culture compares to an individual's personality in the sense that no two organizations have the same culture and no two individuals have the same personality.
Question
Which management function includes breaking tasks into jobs, combining jobs to form departments, and delegating authority?

A) Motivating
B) Staffing
C) Organizing
D) Controlling
E) Planning
Question
The controlling function of management is especially important for effective strategy evaluation.
Question
________ can result in powerful competitive advantages.

A) Profits
B) Tangible resources
C) Suppliers
D) Customers
E) Synergy
Question
The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.
Question
Linkages between a firm's culture and strategies often determine success.
Question
A culture ideally supports the collective commitment of its people to a common purpose.
Question
The purpose of organizing is to achieve coordinated effort by defining task and authority relationships.
Question
Organizing is the cornerstone of effective strategy formulation.
Question
While interesting, organizational culture does not significantly affect business decisions.
Question
Organizational culture must foster competence and enthusiasm among managers and employees.
Question
Which function of management includes areas such as job design, job specifications, job analysis, and unity of command?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Question
Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Question
Which function of management is concerned with span of control and chain of command?

A) Planning
B) Organizing
C) Controlling
D) Staffing
E) Motivating
Question
Allocating resources is one of the four basic activities (functions) performed by managers.
Question
The management function that is most important for strategy implementation is

A) planning.
B) rewarding.
C) organizing.
D) controlling.
E) training.
Question
Culture is formed within an organization's strategy.
Question
Organizational culture is not enduring.
Question
An organization can develop synergy through planning.
Question
Which of the following is the process of influencing people to accomplish specific objectives?

A) Staffing
B) Motivating
C) Planning
D) Controlling
E) Organizing
Question
The management function of organizing is included in human resource management.
Question
The controlling function of management is synonymous with strategy formulation.
Question
Define organizational culture and examine its relation to strategy.
Question
What marketing function includes test marketing?

A) Selling products and services
B) Pricing
C) Customer analysis
D) Product and service planning
E) Distribution
Question
There are five basic functions of marketing: marketing research and target market analysis, product planning, promoting products, pricing products, and placing or distributing products.
Question
In determining the ________, marketers often make decisions related to areas such as warehousing, distribution channels, and retail site locations.

A) place
B) product
C) price
D) promotion
E) profit
Question
All of the following are basic functions of marketing EXCEPT

A) value chain analysis.
B) product planning.
C) promoting products.
D) pricing products.
E) distributing products.
Question
Pricing is one of the basic functions of

A) marketing.
B) finance/accounting.
C) management information systems.
D) production/operations.
E) research and development.
Question
Distribution includes

A) customer analysis.
B) pricing.
C) warehousing.
D) advertising.
E) test marketing.
Question
Describe the controlling function of management. Include the four basic steps that comprise this function in your description.
Question
Selling includes all of these marketing activities EXCEPT

A) advertising.
B) dealer relations.
C) customer analysis.
D) publicity.
E) sales promotion.
Question
Identify the four basic functions of management, and describe each function.
Question
The extent to which a manufacturing plant's output reaches its potential output is called capacity utilization.
Question
Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

A) Does the firm have an effective sales organization?
B) Has the firm's market share been increasing?
C) Are markets segmented effectively?
D) Are the firm's products and services priced appropriately?
E) Does the firm have good liquidity?
Question
According to Roger Schroeder, there are five basic functions or decision areas in production. Describe these five functions.
Question
The Robinson-Patman Act affects a company's

A) pricing.
B) product/service planning.
C) customer analysis.
D) marketing research.
E) distribution.
Question
Increasingly in marketing settings, a new breed of robots called collaborative machines, are working alongside people.
Question
Motivation can explain why some people work hard and others do not.
Question
Research and Development (R&D) Management is focused on managing inputs, transformations, and outputs that vary across industries and markets.
Question
Marketing research is the systematic gathering, recording, and analyzing of data to identify and define opportunities and problems relating to the marketing of goods and services.
Question
What category of ratios measures a firm's ability to meet its short-term obligations?

A) Profitability
B) Liquidity
C) Leverage
D) Activity
E) Growth
Question
What category of ratios includes return on total assets and return on stockholders' equity?

A) Leverage
B) Activity
C) Profitability
D) Growth
E) Liquidity
Question
Explain briefly the marketing function of promotion.
Question
Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.
Question
"Showrooming" is when shoppers check out products in stores, but buy them online.
Question
The ________ decision is the allocation and reallocation of capital and resources to projects, products, assets, and divisions of an organization.

A) investment
B) dividend
C) financing
D) restructuring
E) benchmark
Question
Collaborative machines are a new breed of robots.
Question
Which of the three finance and accounting decisions involves determining the best capital structure for the firm?

A) Investment
B) Dividend
C) Financing
D) Capital budgeting
E) Implementation
Question
Issuance of stock is a(n) ________ decision.

A) investment
B) capital budgeting
C) financing
D) dividend
E) planning
Question
Test marketing is used more frequently by industrial companies than consumer goods companies.
Question
Digital advertising is expected to reach nearly $280 billion in 2020.
Question
Firms pursuing a cost leadership strategy need to have a strong R&D orientation.
Question
Worldwide advertising expenditures are expected to reach $700 billion in 2021.
Question
The times-interest-earned ratio would be classified as a(n)

A) activity ratio.
B) leverage ratio.
C) profitability ratio.
D) liquidity ratio.
E) growth ratio.
Question
What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

A) Profitability
B) Liquidity
C) Leverage
D) Revenue Growth
E) Growth
Question
Which ratio is calculated by dividing profits before interest and taxes by total interest charges?

A) Inventory turnover
B) Fixed assets turnover
C) Total assets turnover
D) Debt-to-equity ratio
E) Times-interest-earned ratio
Question
Most producers today sell their goods directly to consumers.
Question
What are the five basic functions of marketing?
Question
Distribution becomes especially important when a firm is striving to implement a product development or diversification.
Question
Which ratio would be considered an activity ratio?

A) Debt-to-equity
B) Net profit margin
C) Average collection period
D) Earnings per share
E) Current ratio
Unlock Deck
Sign up to unlock the cards in this deck!
Unlock Deck
Unlock Deck
1/123
auto play flashcards
Play
simple tutorial
Full screen (f)
exit full mode
Deck 4: The Internal Assessment
1
A(n) ________ ideally supports the collective commitment of an organization's people to a common purpose.

A) strategy
B) plan
C) law
D) culture
E) order
D
2
What is the essential bridge between the present and the future that increases the likelihood of achieving desired results?

A) Motivating
B) Planning
C) Controlling
D) Staffing
E) Organizing
B
3
Opportunities are a firm's distinctive competencies that cannot be easily matched or imitated by competitors.
False
4
________ captures the subtle, elusive, and largely unconscious forces that shape a workplace.

A) Organizational culture
B) Business model
C) Organizational strategy
D) Organizational mandate
E) Regulation
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
5
The strategic-management process takes place largely within a particular organization's ________.

A) business model
B) culture
C) finances
D) supplier base
E) customer base
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
6
Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
7
For a resource to be valuable, it must be either rare, hard to imitate, or not easily substitutable.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
8
A firm's strengths that cannot be easily matched or imitated by competitors are called

A) internal audits.
B) distinctive competencies.
C) external audits.
D) interrelated properties.
E) internal properties.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
9
The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
10
Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
11
Explain the resource-based view and its relation to strategic management.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
12
Which of the following does the text call an up-front investment in success?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
13
A pattern of behavior developed by an organization as it learns to cope with its problems of external adaptation and internal integration, and that has worked well enough to be considered valid and to be taught to new members as the correct way to perceive, think, and feel is called

A) dysfunctional behavior.
B) groupthink.
C) behavior modification.
D) organizational culture.
E) internal audit effect.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
14
A resource is valuable if it is rare, hard to imitate, or

A) expensive.
B) inexpensive.
C) easily substitutable.
D) not easily substitutable.
E) inefficient.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
15
All of the following are basic activities of management EXCEPT

A) staffing.
B) planning.
C) consolidating.
D) organizing.
E) motivating.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
16
2 + 2 = 5 is the mathematical expression of the concept of

A) motivation.
B) synergy.
C) empowerment.
D) delegation.
E) organizational culture.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
17
Since ________ resources can more easily be bought and sold, ________ resources are often more important for gaining and sustaining competitive advantages.

A) tangible; intangible
B) intangible; tangible
C) tangible; organizational
D) intangible; external
E) internal; external
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
18
Land is an example of a(n) ________ resource.

A) financial
B) shareholder
C) tangible
D) intangible
E) technological
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
19
Culture and ________ must work together.

A) finances
B) strategy
C) suppliers
D) customers
E) business model
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
20
The functions of management can be performed best when a firm's ________ and culture are integrated.

A) finances
B) business model
C) profits
D) external environment
E) strategy
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
21
An organization's culture compares to an individual's personality in the sense that no two organizations have the same culture and no two individuals have the same personality.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
22
Which management function includes breaking tasks into jobs, combining jobs to form departments, and delegating authority?

A) Motivating
B) Staffing
C) Organizing
D) Controlling
E) Planning
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
23
The controlling function of management is especially important for effective strategy evaluation.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
24
________ can result in powerful competitive advantages.

A) Profits
B) Tangible resources
C) Suppliers
D) Customers
E) Synergy
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
25
The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
26
Linkages between a firm's culture and strategies often determine success.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
27
A culture ideally supports the collective commitment of its people to a common purpose.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
28
The purpose of organizing is to achieve coordinated effort by defining task and authority relationships.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
29
Organizing is the cornerstone of effective strategy formulation.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
30
While interesting, organizational culture does not significantly affect business decisions.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
31
Organizational culture must foster competence and enthusiasm among managers and employees.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
32
Which function of management includes areas such as job design, job specifications, job analysis, and unity of command?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
33
Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

A) Planning
B) Organizing
C) Motivating
D) Staffing
E) Controlling
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
34
Which function of management is concerned with span of control and chain of command?

A) Planning
B) Organizing
C) Controlling
D) Staffing
E) Motivating
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
35
Allocating resources is one of the four basic activities (functions) performed by managers.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
36
The management function that is most important for strategy implementation is

A) planning.
B) rewarding.
C) organizing.
D) controlling.
E) training.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
37
Culture is formed within an organization's strategy.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
38
Organizational culture is not enduring.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
39
An organization can develop synergy through planning.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
40
Which of the following is the process of influencing people to accomplish specific objectives?

A) Staffing
B) Motivating
C) Planning
D) Controlling
E) Organizing
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
41
The management function of organizing is included in human resource management.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
42
The controlling function of management is synonymous with strategy formulation.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
43
Define organizational culture and examine its relation to strategy.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
44
What marketing function includes test marketing?

A) Selling products and services
B) Pricing
C) Customer analysis
D) Product and service planning
E) Distribution
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
45
There are five basic functions of marketing: marketing research and target market analysis, product planning, promoting products, pricing products, and placing or distributing products.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
46
In determining the ________, marketers often make decisions related to areas such as warehousing, distribution channels, and retail site locations.

A) place
B) product
C) price
D) promotion
E) profit
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
47
All of the following are basic functions of marketing EXCEPT

A) value chain analysis.
B) product planning.
C) promoting products.
D) pricing products.
E) distributing products.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
48
Pricing is one of the basic functions of

A) marketing.
B) finance/accounting.
C) management information systems.
D) production/operations.
E) research and development.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
49
Distribution includes

A) customer analysis.
B) pricing.
C) warehousing.
D) advertising.
E) test marketing.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
50
Describe the controlling function of management. Include the four basic steps that comprise this function in your description.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
51
Selling includes all of these marketing activities EXCEPT

A) advertising.
B) dealer relations.
C) customer analysis.
D) publicity.
E) sales promotion.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
52
Identify the four basic functions of management, and describe each function.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
53
The extent to which a manufacturing plant's output reaches its potential output is called capacity utilization.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
54
Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

A) Does the firm have an effective sales organization?
B) Has the firm's market share been increasing?
C) Are markets segmented effectively?
D) Are the firm's products and services priced appropriately?
E) Does the firm have good liquidity?
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
55
According to Roger Schroeder, there are five basic functions or decision areas in production. Describe these five functions.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
56
The Robinson-Patman Act affects a company's

A) pricing.
B) product/service planning.
C) customer analysis.
D) marketing research.
E) distribution.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
57
Increasingly in marketing settings, a new breed of robots called collaborative machines, are working alongside people.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
58
Motivation can explain why some people work hard and others do not.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
59
Research and Development (R&D) Management is focused on managing inputs, transformations, and outputs that vary across industries and markets.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
60
Marketing research is the systematic gathering, recording, and analyzing of data to identify and define opportunities and problems relating to the marketing of goods and services.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
61
What category of ratios measures a firm's ability to meet its short-term obligations?

A) Profitability
B) Liquidity
C) Leverage
D) Activity
E) Growth
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
62
What category of ratios includes return on total assets and return on stockholders' equity?

A) Leverage
B) Activity
C) Profitability
D) Growth
E) Liquidity
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
63
Explain briefly the marketing function of promotion.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
64
Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
65
"Showrooming" is when shoppers check out products in stores, but buy them online.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
66
The ________ decision is the allocation and reallocation of capital and resources to projects, products, assets, and divisions of an organization.

A) investment
B) dividend
C) financing
D) restructuring
E) benchmark
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
67
Collaborative machines are a new breed of robots.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
68
Which of the three finance and accounting decisions involves determining the best capital structure for the firm?

A) Investment
B) Dividend
C) Financing
D) Capital budgeting
E) Implementation
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
69
Issuance of stock is a(n) ________ decision.

A) investment
B) capital budgeting
C) financing
D) dividend
E) planning
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
70
Test marketing is used more frequently by industrial companies than consumer goods companies.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
71
Digital advertising is expected to reach nearly $280 billion in 2020.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
72
Firms pursuing a cost leadership strategy need to have a strong R&D orientation.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
73
Worldwide advertising expenditures are expected to reach $700 billion in 2021.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
74
The times-interest-earned ratio would be classified as a(n)

A) activity ratio.
B) leverage ratio.
C) profitability ratio.
D) liquidity ratio.
E) growth ratio.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
75
What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

A) Profitability
B) Liquidity
C) Leverage
D) Revenue Growth
E) Growth
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
76
Which ratio is calculated by dividing profits before interest and taxes by total interest charges?

A) Inventory turnover
B) Fixed assets turnover
C) Total assets turnover
D) Debt-to-equity ratio
E) Times-interest-earned ratio
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
77
Most producers today sell their goods directly to consumers.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
78
What are the five basic functions of marketing?
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
79
Distribution becomes especially important when a firm is striving to implement a product development or diversification.
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
80
Which ratio would be considered an activity ratio?

A) Debt-to-equity
B) Net profit margin
C) Average collection period
D) Earnings per share
E) Current ratio
Unlock Deck
Unlock for access to all 123 flashcards in this deck.
Unlock Deck
k this deck
locked card icon
Unlock Deck
Unlock for access to all 123 flashcards in this deck.