Deck 3: Planning, Developing, and Marketing a Destination

Question 1

When a destination has become fully developed and visitor levels are high, it has entered the maturity stage of its product life.

Answer 1

True

Question 2

Roads, docks, and railroad tracks are all part of the transportation system of a tourism destination.

Answer 2

False

Question 3

In coattail development there is no common theme.

Answer 3

True

Question 4

Duplication and redundancy of tourism resources are more likely to occur in catalytic development.

Question 5

Infrastructure consists of the essential services, such as telephone wires and roads, provided to an area.

Question 6

Forecasting is unnecessary because no one can accurately predict future business levels.

Question 7

The least important factor in evaluating the impact of tourism would be assessing the appropriateness of developments within both community and city limits.

Question 8

In the eight steps to the tourism planning process, "strategy to reach goals" is explained as a timeline providing the community with a detailed plan of how goals will be achieved.

Question 9

When a business gathers information on customer experiences and feelings, it is using a quantitative method of data collection.

Question 10

Integrated development encourages secondary developers to provide fringe services and increases the interdependency between businesses.

Question 11

The CN Tower added the new feature "Edge Walk" to its facility as a way of remaining in a growth phase of business development.

Question 12

Integrated development occurs when only one company is responsible for the site or attraction.

Question 13

Quantitative forecasting combines numerical data and statistics to better understand future events.

Question 14

The products and services of every business move through a life cycle with four consistent and predictable stages.

Question 15

The price of fuel is no longer a major concern for the tourism industry now that successful alternative fuel sources are available.

Question 16

For a tourism destination to be successful, it is important that the location has a clear identity that sets it apart in unique ways.

Question 17

Step one in the tourism planning process includes taking an inventory of the political, social, physical, and economic environment of the community.

Question 18

The warmth and attitudes shown by the local population of a tourism location are essential for its success with travellers.

Question 19

A community that plans for tourism hopes to improve the standard of living for its residents with tourism revenues.

Question 20

A unique selling proposition is something special to a business or region that is difficult or impossible to duplicate.

Question 21

If a single company develops a large tract of land as a resort, at the exclusion of other developers, what style of development has it used?

A) Integrated
B) Catalytic
C) Coattail
D) Balanced

Question 22

The ability to forecast trends is valuable to the tourism industry as it _______________.

A) identifies the current and popular activities that customers are interested in
B) stimulates economic activities
C) highlights long-term areas for investment
D) showcases important fads that entrepreneurs should be building upon

Question 23

When sites, food services, accommodations, and events are developed in one area of a city, this is an example of _______________.

A) transportation planning
B) clustering
C) branding
D) community partnerships

Question 24

Holding a series of town hall meetings and conducting educational campaigns within a region that you might want to develop a tourism product in would be an example of investing in __________.

A) the social atmosphere of the community
B) suprastructure planning
C) forecasting
D) determining the current political atmosphere

Question 25

In the life cycle of a destination, the addition of special events and new products, such as a ride, a golf course, or an attraction, becomes more important when the TDA enters the phase called ____________________.

A) conception
B) growth
C) maturity
D) decline

Question 26

If a community has a strong economy, the addition of tourism development ____________________,

A) will struggle as the available capital needed for growth is small
B) should highlight the fact that tourism can provide diversity in jobs
C) will be strongly resisted
D) must be designed and clustered so as not to interfere with the community

Question 27

The text defines TDA as a ______________.

A) tourism destination area
B) tourism destination activity
C) travel description and activity
D) transportation destination area

Question 28

The third stage in a destination's life cycle is called _______________.

A) continuation
B) maintenance
C) maturity
D) building

Question 29

Redundancy is part of what style of tourism development?

A) Integrated
B) Balanced
C) Catalytic
D) Coattail

Question 30

Lodging facilities, restaurants, terminals, and stores are all part of a destination's _____________.

A) infrastructure
B) suprastructure
C) hospitality
D) planning

Question 31

UNESCO focuses on scientific and cultural matters and is part of _______________.

A) the United Nations
B) the Canadian Tourism Commission
C) Parks Canada
D) the Tourism Industry Association of Canada

Question 32

Balanced development occurs when development of a site is integrated, and it means that ______________________.

A) there are the same number of hotels, restaurants, and shops ensuring equal competition for all
B) one area of the destination can operate at a deficit because other areas offset the loss by making a profit
C) the entire development maintains a similar theme and a cohesive look
D) the revenue earned equals the dollars invested

Question 33

What is the tourism "product" made up of?

A) The physical components but not the service aspects
B) The price and location of the product
C) Both the physical and service components
D) The services and experiences that the customer receives at the TDA

Question 34

Lush forests and attractive rivers in Canada belong to the category of ________________.

A) natural resources
B) suprastructure
C) destination uniqueness
D) infrastructure

Question 35

Which of the following statements would most likely not be part of a community's tourism goals?

A) Improving citizens' quality of life through improved infrastructure and suprastructure
B) Guidelines for appropriate development within the urban centre
C) A marketing plan that increases visitors to Canada
D) A yearly evaluation policy

Question 36

One of the issues with coattail development is that ___________________.

A) there is only one primary developer
B) the development occurs is relative isolation
C) there is no common theme to the development
D) there is a lack of competition

Question 37

When initial development in an area, such as Mont Tremblant, Quebec, stimulates additional projects, this is considered ________________.

A) integrated development
B) catalytic development
C) coattail development
D) balanced development

Question 38

According to the text, what is the first step in the tourism planning process?

A) Getting citizen input before committing to a plan
B) Forecasting trends that will impact development
C) Conducting an inventory of the environment, including social, political, physical, and economic issues
D) Establishing clear goals and objectives

Question 39

To be a vibrant tourism destination, it is important for a region's infrastructure to reflect _______________.

A) its transportation systems
B) its attractions
C) its community needs
D) its physical location in the country

Question 40

When the number of facilities-e.g., accommodations, restaurants, and transportation-is able to handle the number of visitors, a destination has adequate __________________.

A) product capacity
B) visitor use
C) functional form
D) sustainability

Question 41

According to the text, "tourism is not like manufactured products-we sell service, experiences, and time." The point of this quote is to establish that the tourism product has unique characteristics that make it different from manufactured goods.
a)There are eight unique characteristics of the tourism product identified in this chapter.Pick any four characteristics and provide a brief description.
b)Provide an example of how each of your selected characteristics could be addressed by a tourism operator.

Question 42

How do the efforts of Fairmont Hotels to "green" its operations help its life cycle?

A) It refreshes a company's image when it is in the maturity stage.
B) It returns each hotel to the conception stage.
C) It focuses on allocentric customers.
D) It uncovers an undiscovered area in the growth stage.

Question 43

While destinations around the world can vary quite dramatically, there are five components that must be in place if a destination is to enjoy any success in the tourism sector.Evaluate how well your city/region fulfills each one using the following criteria:
a)Provide the name and a brief definition for each of the five components.
b)Choose the three components you feel your city handles well.Justify your choices using examples.
c)Of the final two components, which one do you feel is handled most poorly? Justify your answer with examples.
d)Referring back to your answer in c), if you were the mayor of your city, how would you start rectifying the difficulties created for the tourist in this area?
e)Finalize your discussion by rating your city as a destination (from one to ten), explaining what criteria you used to reach your decision.

Question 44

The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

Question 45

In 2006, the Winter Olympics were held in Turin, Italy; in 2010, Canada took a turn as host.In 2014, Sochi, Russia, will be the host country for the world's winter sporting competition.
From a resource perspective, hosting the Olympic Games is a massive undertaking.In today's business world, planning and responsible financial management are essential elements of any venture.
The text outlines a series of steps that can help put a good fiscal plan in place.
a)Briefly summarize the eight steps in Chapter 3's "Planning Process."
b)Which one of these steps do you feel is most crucial to hosting a successful Olympic Games?
Explain the reasoning behind your choice.
c)If you were going to eliminate one of these steps, which one do you feel would have the least impact on overall success? Justify your answer.
d)Is the decision to host the Olympics seen a wise choice in today's global marketplace? Why or why not?
e)If you were going to become an active participant in hosting these games, where would you like to work? Why?

Question 46

To determine the political atmosphere of a community, it is necessary to _______________.

A) review the federal legislation passed over the past ten years regarding tourism development
B) assess the local population's tourism illiteracy
C) review the political, historical, and cultural development of the region
D) assess the attitudes of politicians and community leaders toward tourism

Question 47

In the first step of the planning process, as you examine a region's social atmosphere, you should take note of its "people resources," which means __________________.

A) assessing the level of education in the population
B) reviewing the cultural differences found in the region
C) identifying those individuals with artistic, cultural, or tourism-related abilities
D) eliminating opposition and focusing on community pride

Question 48

Tourism products are generally considered to have an elastic demand because _______________.

A) customers are not price-sensitive
B) travel is a luxury, not a life-sustaining product
C) customers tend to react very dramatically to promotions
D) people have a difficult time controlling their spending patterns

Question 49

Every product or service goes through a life cycle, and tourism destinations also have their own life cycles.Life cycles are important to understand as each stage has particular characteristics.Understanding that the life cycle exists will help you respond to the questions below.
a)Identify and describe each of the four stages of a tourism destination's life cycle.
b)Provide a specific example of a tourism destination at each stage; what are the identifiers that allow you to decide the destination is at that level?

Question 50

The tourism product is unique is each creation because of the unique combination of service providers and customers that develop individual outcomes.This is what is meant by __________________.

A) homogeneous
B) seasonal
C) intangibility
D) heterogeneous