Exam 3: Planning, Developing, and Marketing a Destination

Integrated development occurs when only one company is responsible for the site or attraction.

Tourism products are generally considered to have an elastic demand because _______________.

In 2006, the Winter Olympics were held in Turin, Italy; in 2010, Canada took a turn as host.In 2014, Sochi, Russia, will be the host country for the world's winter sporting competition. From a resource perspective, hosting the Olympic Games is a massive undertaking.In today's business world, planning and responsible financial management are essential elements of any venture. The text outlines a series of steps that can help put a good fiscal plan in place. a)Briefly summarize the eight steps in Chapter 3's "Planning Process." b)Which one of these steps do you feel is most crucial to hosting a successful Olympic Games? Explain the reasoning behind your choice. c)If you were going to eliminate one of these steps, which one do you feel would have the least impact on overall success? Justify your answer. d)Is the decision to host the Olympics seen a wise choice in today's global marketplace? Why or why not? e)If you were going to become an active participant in hosting these games, where would you like to work? Why?

Roads, docks, and railroad tracks are all part of the transportation system of a tourism destination.

When the number of facilities-e.g., accommodations, restaurants, and transportation-is able to handle the number of visitors, a destination has adequate __________________.

A community that plans for tourism hopes to improve the standard of living for its residents with tourism revenues.

Balanced development occurs when development of a site is integrated, and it means that ______________________.

While destinations around the world can vary quite dramatically, there are five components that must be in place if a destination is to enjoy any success in the tourism sector.Evaluate how well your city/region fulfills each one using the following criteria: a)Provide the name and a brief definition for each of the five components. b)Choose the three components you feel your city handles well.Justify your choices using examples. c)Of the final two components, which one do you feel is handled most poorly? Justify your answer with examples. d)Referring back to your answer in c), if you were the mayor of your city, how would you start rectifying the difficulties created for the tourist in this area? e)Finalize your discussion by rating your city as a destination (from one to ten), explaining what criteria you used to reach your decision.

A unique selling proposition is something special to a business or region that is difficult or impossible to duplicate.

In coattail development there is no common theme.

When initial development in an area, such as Mont Tremblant, Quebec, stimulates additional projects, this is considered ________________.

The text defines TDA as a ______________.

The price of fuel is no longer a major concern for the tourism industry now that successful alternative fuel sources are available.

The third stage in a destination's life cycle is called _______________.

Every product or service goes through a life cycle, and tourism destinations also have their own life cycles.Life cycles are important to understand as each stage has particular characteristics.Understanding that the life cycle exists will help you respond to the questions below. a)Identify and describe each of the four stages of a tourism destination's life cycle. b)Provide a specific example of a tourism destination at each stage; what are the identifiers that allow you to decide the destination is at that level?

In the life cycle of a destination, the addition of special events and new products, such as a ride, a golf course, or an attraction, becomes more important when the TDA enters the phase called ____________________.

The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix. a)Summarize the four components (or "P's")of the marketing mix. b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

If a single company develops a large tract of land as a resort, at the exclusion of other developers, what style of development has it used?

When a business gathers information on customer experiences and feelings, it is using a quantitative method of data collection.

Redundancy is part of what style of tourism development?