Deck 3: A Theoretical Basis for Public Relations

Question 1

___________ attempts to explain why employees may model inappropriate behavior if they feel that behavior is being rewarded in more experienced employees.

A) framing theory
B) action assembly theory
C) situational theory
D) social exchange theory
E) social learning theory

Answer 1

E

Question 2

______________ helps explain why some groups are active on a single issue,others are active on many issues,and others are generally uninterested.

A) Systems theory
B) Situational theory
C) Action assembly theory
D) Social exchange theory
E) Framing Theory

Answer 2

B

Question 3

Which of the following is NOT one of the nine conflict resolution strategies listed in the book.

A) contention
B) accommodation
C) discipline
D) principled
E) avoidance

Answer 3

C

Question 4

The _________________ model depicts a practice of public relations in which practitioners try to establish relationships with key individuals.

A) tactician
B) two-way symmetrical
C) public information
D) personal influence
E) press agentry

Question 5

The idea that people use the media as a substitute for personal relationships is posited by which theory?

A) social exchange theory
B) uses and gratifications
C) agenda setting theory
D) situational theory
E) social learning theory

Question 6

A ____________ is a prediction of how events and actions are related.

A) hypothesis
B) theory
C) program
D) policy
E) campaign

Question 7

The idea that the media do not tell people what to think,but that they do tell them what to think about is forwarded by which theory?

A) social exchange theory
B) uses and gratifications
C) agenda setting theory
D) situational theory
E) social learning theory

Question 8

Public relations people use the following terms to talk about persuasion: awareness,attitude,_____________,and behavior.

A) beliefs
B) action
C) reflection
D) cognition
E) evaluation

Question 9

What is the second step in the process that potentially leads to the adoption of an idea?

A) evaluation
B) interest
C) awareness
D) trial
E) adoption

Question 10

The ________________ influences people through such things as repetition,spokesperson credibility,and tangible rewards.

A) social route
B) peripheral route
C) central route
D) persuasion route
E) secondary route

Question 11

__________________ proposes that messages carry a preexisting set of meanings.

A) framing theory
B) action assembly theory
C) situational theory
D) social exchange theory
E) social learning theory

Question 12

_____________ looks at organizations as made up in interrelated parts that adapt and adjust to changes in the environment in which they operate.

A) systems theory
B) situational theory
C) action assembly theory
D) social exchange theory
E) elaborated likelihood model

Question 13

The logic behind the social exchange theory can be graphed using a ____________.

A) payoff matrix
B) diffusion chart
C) assembly schematic
D) cognitive processing diagram
E) evaluation chart

Question 14

________________ is another way to look at how people process and accept information.

A) diffusion theory
B) information recognition
C) interest
D) adoption
E) evaluation

Question 15

_________________ uses the economic metaphor of costs and benefits to predict behavior.

A) systems theory
B) situational theory
C) action assembly theory
D) social exchange theory
E) framing theory

Question 16

What two broad roles emerge to describe public relations practitioner activity?

A) leader and follower
B) speaker and writer
C) media and audience members
D) internal and external
E) technician and manager

Question 17

Organizations with _________________ do not seek information on relationships with publics; but instead operate on past history or the preferences of decision makers.

A) no public relations department
B) open systems
C) stakeholders
D) closed systems
E) harmony

Question 18

Which of the following is not one of the models of public relations?

A) public information
B) tactician
C) two-way asymmetrical
D) press agentry
E) two-way symmetrical

Question 19

In public relations,groups that create problems and opportunities for each other are called __________.

A) peers
B) constituents
C) rivals
D) competitors
E) stakeholders

Question 20

This variable refers to how much an individual cares about an issue.

A) problem recognition
B) conflict resolution
C) level of involvement
D) constraint recognition
E) apathy

Question 21

________________ asserts that people factor in the consequences of their behavior before acting.

A) Situational Theory
B) Uses and Gratifications Theory
C) Elaborated Likelihood Model
D) Social Exchange Theory
E) Diffusion Theory

Question 22

The public information model of public relations involves ____________.

A) pressing for promotion
B) publicity
C) two-way communication
D) making publics aware of information
E) None of these

Question 23

The primary decision makers of an organization are often called the ___________.

A) dominant coalition
B) shareholders
C) internal public
D) stakeholders
E) None of these

Question 24

_____________ helps explains why some groups are active on a single issue while others act on many issues.

A) Situational Theory
B) Uses and Gratifications
C) Framing Theory
D) Social Exchange Theory
E) Diffusion Theory

Question 25

Diffusion theory is a useful way to look at how people _________________ information.

A) integrate
B) discover
C) process and accept
D) create and publicize
E) deny and critique

Question 26

This variable describes how publics perceive obstacles that may stand in the way of a solution

A) problem recognition
B) framing theory
C) constraint recognition
D) level of involvement
E) conflict resolution

Question 27

Systems theory can be used only to look at relationships with ____________.

A) customers
B) media
C) employees
D) shareholders
E) All of these

Question 28

The ___________ route to persuasion involves people actively thinking about an idea or message.

A) alternative
B) peripheral
C) agenda setting
D) strongest
E) None of these

Question 29

Public relations ___________ identify the central ideas of public relations and how they are related to each other.

A) interns
B) models
C) constructs
D) All of these
E) None of these

Question 30

Public relations practitioners attempt to influence the media agenda by providing news items for ______________.

A) public consumption
B) private use
C) gatekeeper scrutiny
D) critical analyses
E) None of these