Exam 3: A Theoretical Basis for Public Relations

___________ attempts to explain why employees may model inappropriate behavior if they feel that behavior is being rewarded in more experienced employees.

The idea that people use the media as a substitute for personal relationships is posited by which theory?

Which of the following is not one of the models of public relations?

A ____________ is a prediction of how events and actions are related.

_____________ looks at organizations as made up in interrelated parts that adapt and adjust to changes in the environment in which they operate.

Which of the following is NOT one of the nine conflict resolution strategies listed in the book.

What is the second step in the process that potentially leads to the adoption of an idea?

The _________________ model depicts a practice of public relations in which practitioners try to establish relationships with key individuals.

__________________ proposes that messages carry a preexisting set of meanings.

In public relations,groups that create problems and opportunities for each other are called __________.

Systems theory can be used only to look at relationships with ____________.

Public relations ___________ identify the central ideas of public relations and how they are related to each other.

Public relations people use the following terms to talk about persuasion: awareness,attitude,_____________,and behavior.

What two broad roles emerge to describe public relations practitioner activity?

This variable refers to how much an individual cares about an issue.

Public relations practitioners attempt to influence the media agenda by providing news items for ______________.

Organizations with _________________ do not seek information on relationships with publics; but instead operate on past history or the preferences of decision makers.

The logic behind the social exchange theory can be graphed using a ____________.

________________ asserts that people factor in the consequences of their behavior before acting.

The ___________ route to persuasion involves people actively thinking about an idea or message.