Deck 2: The History of Public Relations

Question 1

The first time a full-time publicist was engaged in a fund-raising drive was when the _________________ in Washington,D.C.,was built.

A)Lincoln Monument
B)YMCA
C)Whitehouse
D)Ford's Theater
E)Washington Monument

Answer 1

B

Question 2

Edward Bernay's most well-known public relations event was ______________.

A) the remaking of the Rockefellers
B) Light's Golden Jubilee
C) The 50^th Anniversary of Ford Motors
D) promotion of slacks to women
E) Great American Smoke Out

Answer 2

B

Question 3

_________________ is reported to have created the first corporate communications department in 1889.

A) George Westinghouse
B) Ivy Lee
C) Amos Kendall
D) Matthew Knowlton
E) Theodore Vail

Answer 3

A

Question 4

What king of press agentry was labeled a harmless deceiver?

A) Tom Thumb
B) Ivy Lee
C) Edward Bernays
D) John Bailey
E) P.T. Barnum

Question 5

In 1758,__________________ issued the first press release.

A) Princeton
B) Samuel Adams
C) King's College
D) Benjamin Franklin
E) Amos Kendall

Question 6

The earliest use of the term "public relations" came in Dorman B.Eaton's 1882 address to ____________________.

A)Congress
B)the AT & T board of directors
C)the US Supreme Court
D)Yale Law School's graduating class
E)the United Nations

Question 7

Arthur Page established himself as a pioneer in public relations by his insistence on _________________.

A) closely monitoring public opinion
B) recognizing the power of the internet as a media
C) using propaganda during World War II
D) making decisions based on hunches
E) hiring women to serve as PR practitioners

Question 8

Amos Kendall,perhaps the first presidential press secretary,worked for _____________.

A)Abraham Lincoln
B)Theodore Roosevelt
C)Andrew Jackson
D)John Rockefeller,Sr.
E)Franklin D.Roosevelt

Question 9

______________ was assembled to create public support for World War I.

A) The Office of War Information
B) The Public Affairs Committee
C) The Office of Strategic Services
D) The Creel Committee
E) The Office of Wartime Support

Question 10

______________ was assembled to promote war bonds,food rationing,and growing victory gardens among other activities during World War II.

A) The Office of War Information
B) The Public Affairs Committee
C) The Office of Strategic Services
D) The Creel Committee
E) The Office of Wartime Support

Question 11

Doris Fleischman was the PR practitioner wife of ____________________.

A)Ivy Lee
B)Amos Kendall
C)Theodore Roosevelt
D)John D.Rockefeller
E)Edward Bernays

Question 12

In 1954,__________________ developed the first code of ethics for PR practitioners.

A) PRSA
B) IABC
C) NABC
D) CASE
E) APR

Question 13

Which public relations practitioner issued a "declaration of principles" that set the standard for public relations to keep the public informed and to provide accurate information to the news media?

A) Elmer Davis
B) Edward Bernays
C) Arthur Page
D) Ivy Lee
E) Theodore Vail

Question 14

_____________________ led to people negatively perceiving big business and the rise of corporations recognizing the need for public relations specialists.

A) The American Revolution
B) American Industrial Revolution
C) World War I
D) World War II
E) Stock market crash of 1929

Question 15

Which of the following is NOT one of the six principles of public relations as outlined by Arthur Page.

A) listen to the customer
B) keep competitors guessing about future actions
C) tell the truth
D) manage for tomorrow
E) remain calm, patient, and good-humored

Question 16

In ________________,Boston University established the first school of public relations.

A) 1856
B) 1901
C) 1929
D) 1936
E) 1947

Question 17

__________________ is often labeled as the father of public relations.

A)Ivy Lee
B)Edward Bernays
C)Amos Kendall
D)George Michaelis
E)John D.Rockefeller

Question 18

___________________ began a distinct phase of public relations that was launched about 1990.

A) Refocusing on media relations
B) The use of the Internet
C) The arrival of satellite television
D) The rise of protest groups
E) Desktop publishing

Question 19

__________________ has lead to the need for PR practitioners to provide more specialized information tailored to various audiences.

A) Societal lack of confidence in corporate America
B) The rise of negative perceptions of PR practitioners
C) The proliferation of media channels
D) The slump in newspaper readership
E) The fluctuation of the world economy

Question 20

The creation in the 17^th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.

A) Columbia University
B) the Roman Catholic Church
C) Martin Luther
D) the ancient Greeks
E) Spanish conquistadors

Question 21

The Committee on Public Information (the Creel Committee)was formed by _________.

A)Herbert Hoover
B)Woodrow Wilson
C)Franklin D.Roosevelt
D)Harry Truman
E)None of these

Question 22

What tool has revolutionized the way journalists and public relations practitioners gather information _________.

A) iPhone or other smart phones
B) Wikipedia
C) Search engines such as google
D) online newspapers and magazines
E) None of these

Question 23

The acronym APR stands for ___________________.

A) Advertising/Public Relations
B) Advanced Public Relations
C) Accredited Public Relations
D) American Public Relations
E) Action, Persuasion, Response

Question 24

Samuel Adams staged the ______________ to influence public opinion.

A) Liberty Tree
B) Great American Beer Festival
C) Boston Tea Party
D) Revolutionary War
E) Lights Golden Jubilee

Question 25

_____________ was blamed for the crisis that struck the Colorado Fuel and Iron Company in 1914.

A) The Rockefeller family
B) The U.S. government
C) The public relations industry
D) Ivy Lee
E) None of these

Question 26

___________ is considered the "first lady of PR" and was instrumental in enhancing PR education through PRSSA and PRSA certification?

A) Doris Fleischman Bernays
B) Betsy Plank
C) Denny Griswald
D) Leone Baxter
E) none of the above

Question 27

___________ directed the Office of War Information.

A) Elmer Davis
B) George Creel
C) Ivy Lee
D) Edward Bernays
E) Amos Kendall

Question 28

Edward Bernay's first book was titled "___________________."

A) Crystallizing Public Opinion
B) Public Relations and Propaganda
C) Winning Friends and Influencing People
D) The Process of Persuasion
E) None of these

Question 29

The term propaganda can be traced to ancient _________.

A) Rome
B) Greece
C) Asia
D) Egypt
E) None of these

Question 30

During the __________,workers first organized themselves into unions that often opposed business owners.

A) Industrial Revolution
B) Bronze Age
C) Revolutionary War
D) post-war 1950s
E) None of these