Question 1

___________ is considered the "first lady of PR" and was instrumental in enhancing PR education through PRSSA and PRSA certification?

Accepted Answer

A)  Doris Fleischman Bernays 
B)  Betsy Plank 
C)  Denny Griswald 
D)  Leone Baxter 
E)  none of the above 
A)  Doris Fleischman Bernays 
B)  Betsy Plank 
C)  Denny Griswald 
D)  Leone Baxter 
E)  none of the above B

Question 2

Arthur Page established himself as a pioneer in public relations by his insistence on _________________.

Accepted Answer

A)  closely monitoring public opinion 
B)  recognizing the power of the internet as a media 
C)  using propaganda during World War II 
D)  making decisions based on hunches 
E)  hiring women to serve as PR practitioners 
A)  closely monitoring public opinion 
B)  recognizing the power of the internet as a media 
C)  using propaganda during World War II 
D)  making decisions based on hunches 
E)  hiring women to serve as PR practitioners A

Question 3

______________ was assembled to promote war bonds,food rationing,and growing victory gardens among other activities during World War II.

Accepted Answer

A)  The Office of War Information 
B)  The Public Affairs Committee 
C)  The Office of Strategic Services 
D)  The Creel Committee 
E)  The Office of Wartime Support 
A)  The Office of War Information 
B)  The Public Affairs Committee 
C)  The Office of Strategic Services 
D)  The Creel Committee 
E)  The Office of Wartime Support A

Question 4

The earliest use of the term "public relations" came in Dorman B.Eaton's 1882 address to ____________________.

Accepted Answer

A) Congress 
B) the AT & T board of directors 
C) the US Supreme Court 
D) Yale Law School's graduating class 
E) the United Nations 
A) Congress 
B) the AT & T board of directors 
C) the US Supreme Court 
D) Yale Law School's graduating class 
E) the United Nations

Question 5

The term propaganda can be traced to ancient _________.

Accepted Answer

A)  Rome 
B)  Greece 
C)  Asia 
D)  Egypt 
E)  None of these 
A)  Rome 
B)  Greece 
C)  Asia 
D)  Egypt 
E)  None of these

Question 6

The creation in the 17th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.

Accepted Answer

A)  Columbia University 
B)  the Roman Catholic Church 
C)  Martin Luther 
D)  the ancient Greeks 
E)  Spanish conquistadors 
A)  Columbia University 
B)  the Roman Catholic Church 
C)  Martin Luther 
D)  the ancient Greeks 
E)  Spanish conquistadors

Question 7

In 1758,__________________ issued the first press release.

Accepted Answer

A)  Princeton 
B)  Samuel Adams 
C)  King's College 
D)  Benjamin Franklin 
E)  Amos Kendall 
A)  Princeton 
B)  Samuel Adams 
C)  King's College 
D)  Benjamin Franklin 
E)  Amos Kendall

Question 8

What tool has revolutionized the way journalists and public relations practitioners gather information _________.

Accepted Answer

A)  iPhone or other smart phones 
B)  Wikipedia 
C)  Search engines such as google 
D)  online newspapers and magazines 
E)  None of these 
A)  iPhone or other smart phones 
B)  Wikipedia 
C)  Search engines such as google 
D)  online newspapers and magazines 
E)  None of these

Question 9

Doris Fleischman was the PR practitioner wife of ____________________.

Accepted Answer

A) Ivy Lee 
B) Amos Kendall 
C) Theodore Roosevelt 
D) John D.Rockefeller 
E) Edward Bernays 
A) Ivy Lee 
B) Amos Kendall 
C) Theodore Roosevelt 
D) John D.Rockefeller 
E) Edward Bernays

Question 10

_________________ is reported to have created the first corporate communications department in 1889.

Accepted Answer

A)  George Westinghouse 
B)  Ivy Lee 
C)  Amos Kendall 
D)  Matthew Knowlton 
E)  Theodore Vail 
A)  George Westinghouse 
B)  Ivy Lee 
C)  Amos Kendall 
D)  Matthew Knowlton 
E)  Theodore Vail

Question 11

The Committee on Public Information (the Creel Committee)was formed by _________.

Accepted Answer

A) Herbert Hoover 
B) Woodrow Wilson 
C) Franklin D.Roosevelt 
D) Harry Truman 
E) None of these 
A) Herbert Hoover 
B) Woodrow Wilson 
C) Franklin D.Roosevelt 
D) Harry Truman 
E) None of these

Question 12

__________________ has lead to the need for PR practitioners to provide more specialized information tailored to various audiences.

Accepted Answer

A)  Societal lack of confidence in corporate America 
B)  The rise of negative perceptions of PR practitioners 
C)  The proliferation of media channels 
D)  The slump in newspaper readership 
E)  The fluctuation of the world economy 
A)  Societal lack of confidence in corporate America 
B)  The rise of negative perceptions of PR practitioners 
C)  The proliferation of media channels 
D)  The slump in newspaper readership 
E)  The fluctuation of the world economy

Question 13

The first time a full-time publicist was engaged in a fund-raising drive was when the _________________ in Washington,D.C.,was built.

Accepted Answer

A) Lincoln Monument 
B) YMCA 
C) Whitehouse 
D) Ford's Theater 
E) Washington Monument 
A) Lincoln Monument 
B) YMCA 
C) Whitehouse 
D) Ford's Theater 
E) Washington Monument

Question 14

_____________________ led to people negatively perceiving big business and the rise of corporations recognizing the need for public relations specialists.

Accepted Answer

A)  The American Revolution 
B)  American Industrial Revolution 
C)  World War I 
D)  World War II 
E)  Stock market crash of 1929 
A)  The American Revolution 
B)  American Industrial Revolution 
C)  World War I 
D)  World War II 
E)  Stock market crash of 1929

Question 15

___________ directed the Office of War Information.

Accepted Answer

A)  Elmer Davis 
B)  George Creel 
C)  Ivy Lee 
D)  Edward Bernays 
E)  Amos Kendall 
A)  Elmer Davis 
B)  George Creel 
C)  Ivy Lee 
D)  Edward Bernays 
E)  Amos Kendall

Question 16

__________________ is often labeled as the father of public relations.

Accepted Answer

A) Ivy Lee 
B) Edward Bernays 
C) Amos Kendall 
D) George Michaelis 
E) John D.Rockefeller 
A) Ivy Lee 
B) Edward Bernays 
C) Amos Kendall 
D) George Michaelis 
E) John D.Rockefeller

Question 17

Samuel Adams staged the ______________ to influence public opinion.

Accepted Answer

A)  Liberty Tree 
B)  Great American Beer Festival 
C)  Boston Tea Party 
D)  Revolutionary War 
E)  Lights Golden Jubilee 
A)  Liberty Tree 
B)  Great American Beer Festival 
C)  Boston Tea Party 
D)  Revolutionary War 
E)  Lights Golden Jubilee

Question 18

Which public relations practitioner issued a "declaration of principles" that set the standard for public relations to keep the public informed and to provide accurate information to the news media?

Accepted Answer

A)  Elmer Davis 
B)  Edward Bernays 
C)  Arthur Page 
D)  Ivy Lee 
E)  Theodore Vail 
A)  Elmer Davis 
B)  Edward Bernays 
C)  Arthur Page 
D)  Ivy Lee 
E)  Theodore Vail

Question 19

The acronym APR stands for ___________________.

Accepted Answer

A)  Advertising/Public Relations 
B)  Advanced Public Relations 
C)  Accredited Public Relations 
D)  American Public Relations 
E)  Action, Persuasion, Response 
A)  Advertising/Public Relations 
B)  Advanced Public Relations 
C)  Accredited Public Relations 
D)  American Public Relations 
E)  Action, Persuasion, Response

Question 20

___________________ began a distinct phase of public relations that was launched about 1990.

Accepted Answer

A)  Refocusing on media relations 
B)  The use of the Internet 
C)  The arrival of satellite television 
D)  The rise of protest groups 
E)  Desktop publishing 
A)  Refocusing on media relations 
B)  The use of the Internet 
C)  The arrival of satellite television 
D)  The rise of protest groups 
E)  Desktop publishing

___________ is considered the "first lady of PR" and was instrumental in enhancing PR education through PRSSA and PRSA certification?

Arthur Page established himself as a pioneer in public relations by his insistence on _________________.

______________ was assembled to promote war bonds,food rationing,and growing victory gardens among other activities during World War II.

The earliest use of the term "public relations" came in Dorman B.Eaton's 1882 address to ____________________.

The term propaganda can be traced to ancient _________.

The creation in the 17^th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.

In 1758,__________________ issued the first press release.

What tool has revolutionized the way journalists and public relations practitioners gather information _________.

Doris Fleischman was the PR practitioner wife of ____________________.

_________________ is reported to have created the first corporate communications department in 1889.

The Committee on Public Information (the Creel Committee)was formed by _________.

__________________ has lead to the need for PR practitioners to provide more specialized information tailored to various audiences.

The first time a full-time publicist was engaged in a fund-raising drive was when the _________________ in Washington,D.C.,was built.

_____________________ led to people negatively perceiving big business and the rise of corporations recognizing the need for public relations specialists.

___________ directed the Office of War Information.

__________________ is often labeled as the father of public relations.

Samuel Adams staged the ______________ to influence public opinion.

Which public relations practitioner issued a "declaration of principles" that set the standard for public relations to keep the public informed and to provide accurate information to the news media?

The acronym APR stands for ___________________.

___________________ began a distinct phase of public relations that was launched about 1990.

The Nature of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Action and Communication

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters

Exam 2: The History of Public Relations

___________ is considered the "first lady of PR" and was instrumental in enhancing PR education through PRSSA and PRSA certification?

Arthur Page established himself as a pioneer in public relations by his insistence on _________________.

______________ was assembled to promote war bonds,food rationing,and growing victory gardens among other activities during World War II.

The earliest use of the term "public relations" came in Dorman B.Eaton's 1882 address to ____________________.

The term propaganda can be traced to ancient _________.

The creation in the 17th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.

In 1758,__________________ issued the first press release.

What tool has revolutionized the way journalists and public relations practitioners gather information _________.

Doris Fleischman was the PR practitioner wife of ____________________.

_________________ is reported to have created the first corporate communications department in 1889.

The Committee on Public Information (the Creel Committee)was formed by _________.

__________________ has lead to the need for PR practitioners to provide more specialized information tailored to various audiences.

The first time a full-time publicist was engaged in a fund-raising drive was when the _________________ in Washington,D.C.,was built.

_____________________ led to people negatively perceiving big business and the rise of corporations recognizing the need for public relations specialists.

___________ directed the Office of War Information.

__________________ is often labeled as the father of public relations.

Samuel Adams staged the ______________ to influence public opinion.

Which public relations practitioner issued a "declaration of principles" that set the standard for public relations to keep the public informed and to provide accurate information to the news media?

The acronym APR stands for ___________________.

___________________ began a distinct phase of public relations that was launched about 1990.

The Nature of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Action and Communication

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters

The creation in the 17^th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.