Deck 12: Social Media

Question 1

According to Facebook, its number of monthly users is

A)25 million.
B)757 million.
C)17 million.
D)1.23 billion.

Answer 1

D

Question 2

In the re-writing phase for a blog, it is appropriate to

A)break information into small paragraphs.
B)create talking headers.
C)proofread.
D)All of these answers are correct.
E)A and B only

Answer 2

E

Question 3

The process approach to writing does not apply to blogs.

Answer 3

False

Question 4

Effective tweets are usually from 200-300 characters in length.

Question 5

The following are good guidelines for a YouTube video posting except

A)it should be in line with all copyright laws.
B)it should include company contact information.
C)it should be no more than 10 minutes long.
D)it should cover a broad mix of products and services.

Question 6

News releases of company activities are a good example of what can be posted on YouTube.

Question 7

A good corporate blog should include

A)links to other sites.
B)updates at least once a week.
C)fun and informal content.
D)clear guidelines for what can go on the blog.
E)All of these answers are correct.

Question 8

Which of the following statements is true about Web logs?

A)They are Web-based journals posted online.
B)They are more casual than e-mail messages.
C)They are also called blogs.
D)They are more informal than letters.
E)All of these answers are correct.

Question 9

There is no limit to the amount of "text speak" a communicator may use in social media applications.

Question 10

Which is a reason for blogging?

A)improve search engine ranking
B)communicate with customers
C)network through syndication
D)track public opinion
E)All of these answers are correct.

Question 11

Companies use micro-video for short narratives, animations, and how-to instructions.

Question 12

An important reason for using social media is

A)it enables quick response to customer concerns.
B)it is effective in recording confidential material or documents.
C)it is a good place to "vent" and resolve employee conflicts.
D)All of these answers are correct.

Question 13

Social media includes which of the following?

A)blogs, wikis, and Internet discussion forums
B)podcasts, proposals, resumes, and journal entries
C)e-mail, letters, newsletters, and Web sites
D)YouTube, reports, broadcast news, and memos

Question 14

The reasons for using Twitter at work include

A)larger message and discussion boards.
B)assisting with business development-promotional and marketing collateral.
C)posting videos of consumer questions and help desk answers.
D)All of these answers are correct.
E)A and B only are correct.

Question 15

As opposed to traditional media, social media encourages person-to-person interaction.

Question 16

Companies should avoid networking sites such as Facebook when

A)wanting to reach a post-teen audience.
B)marketing products.
C)creating brand recognition.
D)None of these answers is correct.

Question 17

Blogs should be fun and informal in style.

Question 18

In the prewriting phase of the writing process, when working with social media, you should

A)choose an appropriate communication channel.
B)add details.
C)create hyperlinks.
D)reformat text.

Question 19

One advantage Google+ has over Facebook is

A)it is confined to high-tech users.
B)it offers private spaces to meet or train individuals.
C)it costs a lot to join a network.
D)it is accessed by more smartphone and tablet users.

Question 20

Writing style using a program such as Twitter should

A)remain formal.
B)reveal a human side.
C)either A or B
D)both A and B

Question 21

What are some of the key considerations for using social media as opposed to traditional media? What are some of the negative ramifications of using social media improperly? Offer examples.

Question 22

Discuss how you would use Facebook, YouTube, or a blog for your dispersed team. Provide specific examples along with justifications for its use.