Deck 8: Social Media Information Systems

Question 1

________ refers to data and responses to data that are contributed by users and SM sponsors.

A)Connection data
B)Capital data
C)Content data
D)Custom data

Answer 1

C

Question 2

Which of the following statements is true about viral hooks in a social media (SM)site?

A)It is used to restrain information leaks from an organization.
B)It is used to enhance an organization's privacy on its SM sites.
C)It is designed to root out users who post junk content on an organization's SM site.
D)It is an inducement to pass communication along the tiers of a community.

Answer 2

D

Question 3

Social media providers create the features and functions of the site, and they compete with one another for the attention of users.

Answer 3

True

Question 4

Social media enables people to form communities, which are groups of people related by a common interest.

Question 5

Social media (SM)________ utilize SM sites to build social relationships.

A)outlets
B)users
C)providers
D)newsrooms

Question 6

A Facebook user likes pages of various organizations on Facebook.The fact that the user has liked a particular organization is an example of ________.

A)content data
B)user response
C)data contribution
D)connection data

Question 7

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM)providers?

A)They usually process SM sites using desktops, laptops, and smartphones.
B)They store and retrieve SM data on behalf of users.
C)They employ browsers and native mobile applications to store and retrieve connection data.
D)They are informal, evolving, and socially oriented.

Question 8

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM)procedures?

A)They process SM sites using elastic, cloud-based servers.
B)Organizations develop and operate their own custom, proprietary, social networking application software.
C)Informality makes SMIS difficult to use.
D)They are informal, evolving, and socially oriented.

Question 9

________ is the use of information technology to support the sharing of content among networks of users.

A)Electronic data interchange
B)Data warehousing
C)Cloud computing
D)Social media

Question 10

Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest are examples of social media providers that enable the creation of social networks.

Question 11

A social media information system is an information system that supports the sharing of content among networks of users.

Question 12

Social media communities develop and operate their own custom, proprietary, social networking application software.

Question 13

________ is data about relationships.

A)Connection data
B)Capital data
C)Content data
D)Communication data

Question 14

Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.

A)users
B)sponsors
C)providers
D)communities

Question 15

Which of the following statements is a characteristic of social media (SM)user communities?

A)SM user communities are mostly based on geographic and familial ties.
B)Most users of SM belong to several different user communities.
C)In community SM site relationships, the relationships in second-tier communities are disassociated from first-tier users.
D)A viral hook is an inducement to constrain communications between user communities.

Question 16

Social media (SM)communities differ from regular communities because ________.

A)they are based on mutual interests of users
B)they are based only on organizational boundaries
C)most people belong to a single community
D)the total number of its users is determined by the sum of the sizes of all its communities

Question 17

Social media communities are the companies that operate social media (SM)sites.

Question 18

Which of the following statements is true of social media (SM)providers?

A)They do not support custom software for long durations as it is expensive.
B)They generally charge users a license fee to use their applications.
C)They use elastic, cloud-based servers to host SM presence.
D)They sponsor content on SM sites.

Question 19

Social media users include only individuals and not organizations that use social media sites.

Question 20

Social media (SM)________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

A)communities
B)collaborators
C)dashboards
D)outlets

Question 21

Connection data differentiates social media information systems (SMIS)from Web site applications.

Question 22

Who are social media (SM)users?

Question 23

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 24

Informality in procedures means that unintended consequences are common in social media.

Question 25

Content data is data about relationships.

Question 26

Explain the people component of social media information systems (SMIS)with respect to a user and an organization.

Question 27

What is social media?

Question 28

Web sites and social networking sites both present user and responder content, but only social networking applications store and process connection data.

Question 29

Social media's flow cannot be designed or diagrammed as it is very ________.

A)dynamic
B)static
C)confounding
D)simple

Question 30

Social media is creating new job titles, new responsibilities, and the need for new types of training.

Question 31

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Question 32

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Question 33

Organizations create and manage social media (SM)accounts just like typical users.

Question 34

Explain the procedure component of social media information systems (SMIS)with respect to a user and an organization.

Question 35

What are social media (SM)providers?

Question 36

For social networking users, procedures are informal, evolving, and socially oriented.

Question 37

Social media providers develop and operate their own custom, proprietary, social networking application software.

Question 38

Explain the data component of social media information systems (SMIS).

Question 39

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 40

Social media (SM)application providers store and retrieve SM data on behalf of users.

Question 41

Social media (SM)is by its very nature static.

Question 42

A(n)________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.

A)enterprise
B)media sharing
C)microblogging
D)polling

Question 43

In social customer relationship management, since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.

Question 44

Social media's flow cannot be designed or diagrammed easily.Even if it was to be designed, the social media process would have changed even before the diagram is finished.

Question 45

Which of the following statements is true of using social media to advance organizational strategies?

A)The unpredictability of dynamic processes like social media is encouraged in supply chains.
B)Solving supply chain problems via social media reinforces an organization's sense of privacy.
C)Users who have no financial incentive are willing to provide reviews to the buyer community.
D)Organizations who sell to developer networks are the last to adopt SM-based customer support.

Question 46

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Question 47

Social media is widely used in business-to-business relationships and not in business-to-customer relationships.

Question 48

In social customer relationship management, relationships between organizations and customers are fixed.

Question 49

________ is a dynamic social media process of employing users to participate in product design or product redesign.

A)Social capitalization
B)Flexible product development
C)Crowdsourcing
D)Collaborative product development

Question 50

Since its inception, social media (SM)has been widely used to market products to end users in ________.

A)improving communication channels within an organization
B)business-to-business (B2B)relationships
C)business-to-consumer (B2C)relationships
D)promoting brand awareness

Question 51

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.

A)employee recruitment
B)employee communication
C)employee evaluation
D)employee termination

Question 52

Which of the following statements is true of social customer relationship management (CRM)?

A)Relationships between organizations and customers are unchanging.
B)Each customer crafts his or her own relationship with a company.
C)Sales managers can control what a customer is reading about a company and its products.
D)Customers who are likely to make the highest purchases are likely to receive the most attention.

Question 53

eBay often solicits customers to provide feedback on their eBay experience; this is an example of crowdsourcing.

Question 54

Value chains determine ________.

A)social media's requirements
B)social media's flow
C)unstructured business processes
D)structured business processes

Question 55

Operations use social media to improve communication channels with their customers, but not within an organization.

Question 56

Which of the following is a use of social media (SM)in human resources?

A)It is used to determine performance incentives.
B)It is used to keep track of employees' personal lives.
C)It is used for recruiting candidates.
D)It is used for terminating employees.

Question 57

Social media fundamentally changes the balance of power among users, their communities, and organizations.

Question 58

Which of the following indicates a risk of using social media in human resources?

A)recruiting employees for vacant jobs only through social media and not otherwise
B)determining employee performance through social media
C)probing employee personal and social life through social media
D)making errors in forming conclusions about employees through social media

Question 59

Social media is increasingly used for finding employee prospects.

Question 60

Value chains determine unstructured business processes.

Question 61

A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.

Question 62

According to Nan Lin, how do people benefit from social capital?

Question 63

Capital is defined as the investment of resources for future profit.

Question 64

Social media sites that become too defensive can be perceived as promulgating an unpopular management message.

Question 65

Which of the following statements is true of social capital?

A)Social capital is an investment in human knowledge and skills for future profit.
B)The value of social capital is determined by the number of relationships in a social network.
C)Social capital can be gained by limiting the number of friends.
D)Being linked into social networks undermines a professional's image and position in an organization.

Question 66

Use of social media to recruit and evaluate potential employees is prohibited.

Question 67

A person gains social capital by ________.

A)adding more friends
B)removing unknown friends
C)adding only work-related friends
D)removing people who have less social capital

Question 68

Why do advertisers like digital advertising?

Question 69

To an organization, the strength of a relationship is the likelihood that an entity in the relationship will do something that benefits the organization.

Question 70

Explain the social customer relationship management (CRM)process.

Question 71

Conversion rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by an advertiser.

Question 72

Humans have social capital, whereas organizations do not have social capital.

Question 73

According to business literature, describe three types of capital that are used.

Question 74

Being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.

Question 75

Being linked to a network of highly regarded contacts is a form of ________.

A)social credential
B)personal reinforcement
C)mobility
D)nepotism

Question 76

What is the difference between traditional customer relationship management (CRM)and social customer relationship management (CRM)?

Question 77

What was the purpose of traditional customer relationship management (CRM)?

Question 78

What is social capital?

Question 79

Social capital is investment in human knowledge and skills for future profit.

Question 80

Web surfers cannot filter out advertising content.