Question 1

Content data is data about relationships.

Accepted Answer

A) True 
 B)False  False

Question 2

What was the purpose of traditional customer relationship management (CRM)?

Accepted Answer

In the past, organizations controlled their relationships with customers using structured processes and related information systems.In fact, the primary purpose of traditional CRM was to manage customer touches.Traditional CRM ensured that an organization spoke to customers with one voice and that it controlled the messages, the offers, and even the support that customers received based on the value of each particular customer.

Question 3

Social media's flow cannot be designed or diagrammed as it is very ________.

Accepted Answer

A) dynamic 
B) static 
C) confounding 
D) simple 
A) dynamic 
B) static 
C) confounding 
D) simple A

Question 4

Social media (SM)________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Accepted Answer

A) communities 
B) collaborators 
C) dashboards 
D) outlets 
A) communities 
B) collaborators 
C) dashboards 
D) outlets

Question 5

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Accepted Answer

A) True 
 B)False

Question 6

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Accepted Answer

Social media (SM)users employ browsers a

Question 7

Which of the following is a use of social media (SM)in human resources?

Accepted Answer

A) It is used to determine performance incentives. 
B) It is used to keep track of employees' personal lives. 
C) It is used for recruiting candidates. 
D) It is used for terminating employees. 
A) It is used to determine performance incentives. 
B) It is used to keep track of employees' personal lives. 
C) It is used for recruiting candidates. 
D) It is used for terminating employees.

Question 8

Value chains determine ________.

Accepted Answer

A) social media's requirements 
B) social media's flow 
C) unstructured business processes 
D) structured business processes 
A) social media's requirements 
B) social media's flow 
C) unstructured business processes 
D) structured business processes

Question 9

What is social media?

Accepted Answer

Social media (SM)is the use of informati

Question 10

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Accepted Answer

A) True 
 B)False

Question 11

Social media communities are the companies that operate social media (SM)sites.

Accepted Answer

A) True 
 B)False

Question 12

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Accepted Answer

A) True 
 B)False

Question 13

Organizations create and manage social media (SM)accounts just like typical users.

Accepted Answer

A) True 
 B)False

Question 14

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Accepted Answer

A) True 
 B)False

Question 15

Explain the major sources of user-generated content problems.

Accepted Answer

When a business participates in a social

Question 16

Social media communities develop and operate their own custom, proprietary, social networking application software.

Accepted Answer

A) True 
 B)False

Question 17

According to business literature, describe three types of capital that are used.

Accepted Answer

Business literature describes three type

Question 18

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM)providers?

Accepted Answer

A) They usually process SM sites using desktops, laptops, and smartphones. 
B) They store and retrieve SM data on behalf of users. 
C) They employ browsers and native mobile applications to store and retrieve connection data. 
D) They are informal, evolving, and socially oriented. 
A) They usually process SM sites using desktops, laptops, and smartphones. 
B) They store and retrieve SM data on behalf of users. 
C) They employ browsers and native mobile applications to store and retrieve connection data. 
D) They are informal, evolving, and socially oriented.

Question 19

Which of the following indicates a risk of using social media in human resources?

Accepted Answer

A) recruiting employees for vacant jobs only through social media and not otherwise 
B) determining employee performance through social media 
C) probing employee personal and social life through social media 
D) making errors in forming conclusions about employees through social media 
A) recruiting employees for vacant jobs only through social media and not otherwise 
B) determining employee performance through social media 
C) probing employee personal and social life through social media 
D) making errors in forming conclusions about employees through social media

Question 20

Why do advertisers like digital advertising?

Accepted Answer

Advertisers like digital ads because unl

Exam 8: Social Media Information Systems

Content data is data about relationships.

What was the purpose of traditional customer relationship management (CRM)?

Social media's flow cannot be designed or diagrammed as it is very ________.

Social media (SM)________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Which of the following is a use of social media (SM)in human resources?

Value chains determine ________.

What is social media?

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Social media communities are the companies that operate social media (SM)sites.

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Organizations create and manage social media (SM)accounts just like typical users.

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Explain the major sources of user-generated content problems.

Social media communities develop and operate their own custom, proprietary, social networking application software.

According to business literature, describe three types of capital that are used.

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM)providers?

Which of the following indicates a risk of using social media in human resources?

Why do advertisers like digital advertising?

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