Deck 23: Enterprise Social Networks and Knowledge Management

Question 1

Success metrics are also known as key performance indicators (KPIs).

Answer 1

True

Question 2

Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS)?

A)Every social media user is the target audience.
B)Only teenagers form the target audience.
C)The identification of a target audience helps organizations focus their marketing efforts.
D)A social media platform is used to identify the target audience.

Answer 2

C

Question 3

________ indicate whether an organization has achieved its goals.

A)Vanity metrics
B)Cyclomatic complexities
C)Halstead complexities
D)Success metrics

Answer 3

D

Question 4

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

A)enterprise social network
B)content management system
C)earned value management
D)expert system

Question 5

All companies have teams who are trained to use social media (SM).

Question 6

Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics.

Question 7

What is an enterprise social network (ESN)?

Question 8

Explain briefly how organizations view a social media information system (SMIS).

Question 9

A(n)________ is the percent of people who achieve a certain result for an organization.

A)bounce rate
B)exit rate
C)exchange rate
D)conversion rate

Question 10

Using enterprise social networks (ESNs), employees can bypass managers and post ideas directly for the CEO to read.

Question 11

Conversion rate refers to the percent of people that visit a Web site and then immediately leave.

Question 12

Knowledge management can improve the effectiveness and efficiency of a process.

Question 13

Which of the following is true of social media (SM)?

A)The use of social media is an old-style, organization-centered technique.
B)Social media is used for sending messages and attempts to manage, influence, and control customers and partners.
C)Organizations know social media is popular and can be strategically beneficial.
D)Social media markets to employees and not customers.

Question 14

Which of the following is the first step in developing a social media information system (SMIS)?

A)Define what the organization wants to achieve with social media.
B)Identify metrics that will indicate whether an organization has achieved its goals.
C)Maximize metrics like conversion rate and bounce rate.
D)Identify the organization's target audience.

Question 15

________ is performed to identify the strengths and weaknesses in an opponent's use of social media in a social media information system (SMIS).

A)Factor analysis
B)Risk analysis
C)Win-loss analytics
D)Competitive analysis

Question 16

The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.

A)knowledge management
B)value engineering
C)knowledge engineering
D)earned value management

Question 17

A(n)________ refers to the percent of people who visit a Web site and then immediately leave.

A)bounce rate
B)exit rate
C)exchange rate
D)conversion rate

Question 18

Enterprise social networks (ESNs)use outward-facing social media platforms like Facebook and Twitter.

Question 19

Depending on an organization's strategy, it will use different social media platforms in different ways.

Question 20

A(n)________ refers to a content structure employed by Enterprise social networks (ESNs)that emerges from the processing of many user tags.

A)heteronomy
B)agronomy
C)folksonomy
D)cytotaxonomy

Question 21

Which of the following is a disadvantage of expert systems?

A)They cannot be updated to meet the changes in technology.
B)They cannot consist of more than one If/Then rule.
C)They are difficult to develop and maintain.
D)The system's knowledge is available only to high-skilled experts.

Question 22

________ are rule-based systems that encode human knowledge in the form of If/Then rules.

A)Document management systems
B)Expert systems
C)Content management systems
D)Enterprise resource planning systems

Question 23

Software is the only component present in a content management system.

Question 24

What are expert systems?

Question 25

Content management systems cannot store graphics.

Question 26

Expert systems are easy to maintain.

Question 27

In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.

Question 28

It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.

Question 29

Custom content management applications are expensive to develop and maintain.

Question 30

Which of the following is a challenge for content management systems (CMS)?

A)Content databases cannot hold large numbers of documents.
B)Documents exist in isolation from each other.
C)The systems must maintain linkages among documents.
D)CMS content is static.

Question 31

Which of the following statements is true of the content management application alternatives?

A)In-house systems are far less expensive to maintain than off-the-shelf products.
B)Organizations develop an in-house system to track machine maintenance procedures.
C)Custom content management applications are economical to develop and maintain.
D)Off-the-shelf products have considerably less functionality than most in-house systems.

Question 32

What are the alternatives to content management applications?

Question 33

Document contents in content management systems are perishable.

Question 34

Expert systems came into existence long after the use of social media and the Internet.

Question 35

________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.

A)Document management systems
B)Enterprise resource systems
C)Expert systems
D)Content management systems

Question 36

The largest collection of documents ever assembled exists on the Internet, and the world's best known document search engine is ________.

A)Yahoo
B)Bing
C)Google
D)AltaVista

Question 37

What is knowledge management? How does it benefit an organization?

Question 38

Which of the following statements is true of expert systems?

A)Small changes in the rules can cause unexpected outcomes.
B)The programs that process a set of rules are called expert systems codes.
C)They are easy to maintain because of their rule-based nature.
D)They require very few labor hours from both experts and designers.

Question 39

What are content management systems? Define the challenges of content management.

Question 40

Documents in content management systems exist in isolation from each other.