Deck 11: A: Organizational Change and Communication

Question 1

One of the primary problems of the doctor-patient model is the lack of organizational acceptance of proposed solutions.

Answer 1

True

Question 2

Organizational change is both planned and unplanned.

Answer 2

True

Question 3

Diffusion of innovation refers to an organizational process which includes innovation,diffusion,adoption and implementation.

Answer 3

True

Question 4

Organizational leaders who force change usually are successful.

Question 5

An organizational transformation process was suggested by Kotter which has four steps including developing a sense of urgency,forming guiding coalitions,developing vision and strategy,and matching the change to the existing organizational culture.

Question 6

Communication plans put strategy into action but are rarely the responsibility of communication professionals.

Question 7

Low organizational trust generates a powerful barrier for effective change.

Question 8

Contradictions and misalignments occur when expectations about change developed through social interactions match direct experience with the change.

Question 9

Communication strategy is critical to the success of change.

Question 10

Stakeholder theory suggests organizations must deal only with a limited number of stakeholders when considering change.

Question 11

Organizational decline occurs when organizations are in danger of losing their abilities to meet goals and are unable to mount productive change efforts.

Question 12

Resistance to change is never appropriate or necessary.