Exam 11: A: Organizational Change and Communication

Contradictions and misalignments occur when expectations about change developed through social interactions match direct experience with the change.

Diffusion of innovation refers to an organizational process which includes innovation,diffusion,adoption and implementation.

Resistance to change is never appropriate or necessary.

Communication strategy is critical to the success of change.

Organizational leaders who force change usually are successful.

Organizational change is both planned and unplanned.

Low organizational trust generates a powerful barrier for effective change.

Communication plans put strategy into action but are rarely the responsibility of communication professionals.

Organizational decline occurs when organizations are in danger of losing their abilities to meet goals and are unable to mount productive change efforts.

Stakeholder theory suggests organizations must deal only with a limited number of stakeholders when considering change.

One of the primary problems of the doctor-patient model is the lack of organizational acceptance of proposed solutions.

An organizational transformation process was suggested by Kotter which has four steps including developing a sense of urgency,forming guiding coalitions,developing vision and strategy,and matching the change to the existing organizational culture.