Deck 2: Information Systems and Knowledge Management

Question 1

Timely data are the most current data.

Answer 1

False

Question 2

Foxnews.com is an example of a content provider on the World Wide Web.

Answer 2

True

Question 3

Scanner data is collected at store checkout counters.

Answer 3

True

Question 4

Relevant data are facts about things that cannot be changed.

Question 5

Data and information can be delivered to consumers or other end users via pull technology or push technology.

Question 6

The purpose of a decision support system is to store data and transform data into information that is easily accessible to managers.

Question 7

A key word search entails all information gathering designed to detect changes in the external operating environment of the firm.

Question 8

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

Question 9

Input data can come from internal sources of the organization, but not from external sources.

Question 10

Proprietary marketing research is available to anyone via the Internet.

Question 11

Data are a subset of market intelligence.

Question 12

A data warehouse is the multitiered computer storehouse of current and historical data.

Question 13

Knowledge cannot be managed.

Question 14

Modern technology provides new ways of tracking human behavior.

Question 15

Data, information, and intelligence all have the potential to create value to the firm through better decision making.

Question 16

One way to describe business research is to categorize it based on the four possible functions it serves in business: foundational, testing, issues, and validation.

Question 17

Tracking a person's Internet surfing behavior is illegal.

Question 18

Types of databases include statistical databases, financial databases, and video databases.

Question 19

An organization's salesforce frequently provides important business intelligence information.

Question 20

A decision support system requires databases and software.

Question 21

A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.

A) Internet
B) Intranet
C) decision support system (DSS)
D) global positioning satellite system

Question 22

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

A) global information system
B) data warehousing
C) proprietary business research
D) keyword search

Question 23

Facts or recorded measures of certain phenomena (things or events) are known as _____.

A) data
B) information
C) market intelligence
D) knowledge
E) value

Question 24

Which of the following represents a blend of previous experience, insight, and data that forms organizational memory?

A) data
B) knowledge
C) market intelligence
D) information

Question 25

Which of the following is an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities?

A) Internet
B) Intranet
C) global information system
D) global positioning satellite system

Question 26

An organization's inventory figures are a good example of _____.

A) cookies
B) internal records
C) external records
D) CRM

Question 27

All of the following are important characteristics used to evaluate the value of information EXCEPT_____.

A) timeliness
B) relevance
C) completeness
D) cost

Question 28

Who can provide data to a decision support system?

A) production managers
B) sales managers
C) accountants
D) all of these choices

Question 29

All of the following are functions supported by marketing research EXCEPT _____.

A) testing
B) foundational
C) compliance
D) performance

Question 30

Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology?

A) RFID
B) smart technology
C) market dynamism
D) GPS

Question 31

Which part of the decision support system addresses exchanges between the firm and its customers?

A) customer relationship management (CRM) system
B) data warehouse
C) global information system (GIS)
D) intellectual capital system

Question 32

Data formatted (structured) to support decision making or define the relationship between two facts is referred to as _____

A) interpretive
B) inductive
C) information
D) interactive

Question 33

Which source of input data is represented when a company conducts research to identify the characteristics of its customers?

A) internal records
B) proprietary business research
C) salesperson input
D) behavioral tracking

Question 34

An organization's mailing list of current customers is an example of _____.

A) a cookie
B) software
C) a database
D) a hyperlink

Question 35

The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____.

A) relevance
B) timeliness
C) completeness
D) significance

Question 36

Which of the following data characteristic refers to the degree to which data represent the true situation?

A) timeliness
B) completeness
C) quality
D) relevance

Question 37

Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?

A) knowledge
B) intellectual capital
C) business intelligence
D) decision support system

Question 38

Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving?

A) testing
B) issues
C) foundational
D) performance

Question 39

A researcher has assessed the reliability and validity of his data and is comfortable in thinking the data accurately matches reality. Which characteristic of valuable information does this best describe?

A) relevance
B) completeness
C) quality
D) timeliness

Question 40

Accumulated records resulting from point-of-sale data recordings are known as _____.

A) scanner data
B) multiple-source data
C) cookies
D) environmental scanning data

Question 41

What type of medium is the Internet?

A) interactive medium
B) one-way medium
C) flow medium
D) ionic medium

Question 42

CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database?

A) statistical database
B) financial database
C) video database
D) electronic interchange database

Question 43

When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of _____.

A) push technology
B) electronic data interchange
C) pull technology
D) a URL

Question 44

Parties that furnish information on the World Wide Web are called _____.

A) browsers
B) content providers
C) search engines
D) hosts

Question 45

Where does the content for a particular website physically reside?

A) content provider
B) electronic data interchange
C) host
D) Intranet

Question 46

What is the opening screen of a Web site called?

A) cookie
B) home page
C) hyperlink
D) browser

Question 47

www.fda.gov, www.nike.com, and www.fsu.edu are examples of _____.

A) EDIs
B) URLs
C) DSSs
D) UPCs

Question 48

When Walmart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Walmart's inventory on an as-needed basis, this is an example of _____.

A) cookies
B) EDI
C) the Internet
D) data transference

Question 49

A Web site address that Web browsers recognize is called a(n) _____.

A) URL
B) EDI
C) DSS
D) UPC

Question 50

When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team, this is an example of the application of _____.

A) push technology
B) pull technology
C) smart agent software
D) RFID

Question 51

Which of the following is an example of behavioral tracking?

A) product sales histories
B) test market results
C) supermarket scanner data
D) survey findings

Question 52

In which type of technology does the consumer request information from a Web page and the browser then determines a response?

A) Intranet
B) push technology
C) pull technology
D) interactive technology

Question 53

The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____.

A) electronic data interchange (EDI)
B) radio frequency exchanged (RFE)
C) electronic synergy
D) realtime communication

Question 54

Karl is searching "digital cameras" in Google to learn more about the brands available and prices for each. Karl is performing a(n) _____.

A) predictive analysis
B) keyword search
C) environmental scan
D) history sniff

Question 55

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?

A) environmental scanning
B) behavioral tracking
C) search engine optimization
D) electronic data interchange

Question 56

Yahoo! and Google are examples of _____.

A) home pages
B) search engines
C) ISPs
D) CRMs

Question 57

When you visit websites, most likely a small computer file that records your Web usage history is created. Often this is done so the site will know you when you return and you won't have to reenter information if you have already done so on that site. This small computer file is called a(n) _____.

A) electronic data exchange
B) cookie
C) URL
D) Intranet

Question 58

A(n) _____ searches through the Internet almost instantly looking for content containing specific words.

A) environmental scan
B) history sniff
C) web craw
D) keyword search

Question 59

LEXIS-NEXIS is a company that puts together data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an example of a _____.

A) data compiler
B) data wholesaler
C) data warehouse
D) data miner

Question 60

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.

A) single-source data
B) multiple-source data
C) cookies
D) environmental scanning data

Question 61

_____ management is the process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization's intellectual capital.

Question 62

Numerical, text, voice, and image data that enter a decision support system are known as ______.

Question 63

The Internet is a(n) _____ medium.

Question 64

A(n) _____ is where the content for a particular website physically resides and is accessed.

Question 65

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n) _____ system.

Question 66

When a computer user types in "speed boats" in Google, he or she is conducting a(n) _____.

Question 67

Parties that furnish information on the World Wide Web are called _____.

Question 68

When a manager has sufficient information to make a good decision, the information is said to be ______.

Question 69

Information that is provided when a manager needs it to make an important decision is said to be ______.

Question 70

A medium that a person can use to communicate with and interact with other users is called a(n) _____ medium.

Question 71

A computer-based system that helps managers to solve problems through interaction with databases is known as a(n) ______.

Question 72

Which of the following is a collaborative effort involving many universities, government entities, and corporations?

A) Intranet
B) Internet2
C) Web2.0
D) smart agent network

Question 73

Information that is accurate, valid, and reliable is said to be of high ______.

Question 74

Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) _____.

A) Intranet
B) smart network
C) internal source
D) content provider

Question 75

In information technology, _____ is data formatted (structured) to support decision-making or define the relationship between two facts.

Question 76

A website address that Web browsers recognize is called a(n) _____.

Question 77

_____ data refers to the accumulated records resulting from point-of-sale data recordings.

Question 78

A computerized directory that allows users to search the World Wide Web for information based on a keyword search is called a(n) ______.

Question 79

An _____ occurs when one company's computer system is integrated with another company's computer system.

Question 80

_____ technology refers to users requesting information from a web page and the browser then determining a response.